With over six years of experience in copywriting and digital strategy, I currently work as a Creative Copywriter at Fela Media, where I merge creativity with performance-driven thinking for brands in the insurance, finance, and retail sectors across the United States. I specialize in crafting high-impact ad copy for platforms such as Meta, Google Ads, and TikTok, as well as designing email marketing campaigns, developing advertising scripts, and writing strategic website content with a strong focus on UX and search optimization. My goal is to produce persuasive, results-oriented content that drives engagement, generates qualified leads, and converts into sales. I leverage generative AI tools to enhance the efficiency and impact of ads, imagery, and video content, ensuring that every word serves a clear strategic purpose and motivates action. My approach lies at the intersection of creativity and strategy, always aimed at streamlining and elevating the user experience.

Lorena Centeno

With over six years of experience in copywriting and digital strategy, I currently work as a Creative Copywriter at Fela Media, where I merge creativity with performance-driven thinking for brands in the insurance, finance, and retail sectors across the United States. I specialize in crafting high-impact ad copy for platforms such as Meta, Google Ads, and TikTok, as well as designing email marketing campaigns, developing advertising scripts, and writing strategic website content with a strong focus on UX and search optimization. My goal is to produce persuasive, results-oriented content that drives engagement, generates qualified leads, and converts into sales. I leverage generative AI tools to enhance the efficiency and impact of ads, imagery, and video content, ensuring that every word serves a clear strategic purpose and motivates action. My approach lies at the intersection of creativity and strategy, always aimed at streamlining and elevating the user experience.

Available to hire

With over six years of experience in copywriting and digital strategy, I currently work as a Creative Copywriter at Fela Media, where I merge creativity with performance-driven thinking for brands in the insurance, finance, and retail sectors across the United States. I specialize in crafting high-impact ad copy for platforms such as Meta, Google Ads, and TikTok, as well as designing email marketing campaigns, developing advertising scripts, and writing strategic website content with a strong focus on UX and search optimization.

My goal is to produce persuasive, results-oriented content that drives engagement, generates qualified leads, and converts into sales. I leverage generative AI tools to enhance the efficiency and impact of ads, imagery, and video content, ensuring that every word serves a clear strategic purpose and motivates action. My approach lies at the intersection of creativity and strategy, always aimed at streamlining and elevating the user experience.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Copywriter & Social Media Manager at Cocina y Vino (Digital Magazine)
January 1, 2018 - January 1, 2018
Coordinated content calendars for website and social media platforms. Reviewed and edited website content for quality and consistency. Developed SEO and SEM content strategies to increase reach and visibility. Produced audiovisual material for social media channels. Wrote copy and advertising content for Meta, Google Ads, TikTok, and SEO-focused web placements. Managed and moderated social media channels. Prepared detailed monthly performance reports.

Education

B.A. in Social Communication at Universidad Católica Andrés Bello
January 11, 2030 - January 1, 2012
Diploma in Social Media Management at Universidad Católica Andrés Bello
January 11, 2030 - January 1, 2017
Technical Degree in Advertising & Marketing at Instituto Universitario Tecnológico Americo Vespuccio
January 11, 2030 - January 1, 2015

Qualifications

Korean Language Writing Contest - 2nd Place (Baek-iljang)
January 1, 2017 - November 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Newsletter membership
    Developed and wrote high-impact newsletters for Agent Pro Community, a membership-based platform for insurance agents in the U.S. The content blends storytelling, data-driven insights, and strategic FOMO to engage experienced agents, strengthen brand authority, and drive membership conversions. Each edition is designed to educate, challenge limiting beliefs, and provide actionable frameworks around sales, automation, regulation changes, and ethical growth in the insurance industry. Si quieres, también puedo darte: – versión ultra corta (1 línea) – versión con métricas de impacto (si me pasas resultados) – versión enfocada a CRM / AI / Marketing Education