Hello, I’m lolo ~ your resident creative mechanic©. I diagnose design problems, tighten conceptual bolts and build visual systems that hold steady at every touchpoint (digital, print, social and more). I work across graphic and layout design, illustration, and brand implementation ~ connecting concept with construct. Currently open to project-based and retainer work with teams who appreciate highly considered design and clean execution. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Immunology) (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

Lorena

PRO

Hello, I’m lolo ~ your resident creative mechanic©. I diagnose design problems, tighten conceptual bolts and build visual systems that hold steady at every touchpoint (digital, print, social and more). I work across graphic and layout design, illustration, and brand implementation ~ connecting concept with construct. Currently open to project-based and retainer work with teams who appreciate highly considered design and clean execution. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Immunology) (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

Available to hire

Hello, I’m lolo ~ your resident creative mechanic©.

I diagnose design problems, tighten conceptual bolts and build visual systems that hold steady at every touchpoint (digital, print, social and more). I work across graphic and layout design, illustration, and brand implementation ~ connecting concept with construct. Currently open to project-based and retainer work with teams who appreciate highly considered design and clean execution.

Education:

Branding: The Creative Journey ~ IE Business School
BA (English Literature) ~ Monash University
BSc (Immunology) (Honours) ~ Monash University
Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

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Language

English
Fluent

Work Experience

Communications & Design Strategist at See PR
August 1, 2022 - Present
Strategise, plan, create, and publish branded content across Instagram and Facebook using Meta Suite & Sked Social. Wrote sharp, on-brand copy for social posts and press releases. Captured live, social-first content at events, launches, and shoots. Monitored engagement, tracked performance, and supported monthly reporting. Collaborated on content calendars, community management, and influencer outreach.
Business Development Representative at Pointer Strategy
May 1, 2022 - September 29, 2025
Consistently generated a high volume of qualified leads through cold calling and multi-channel prospecting, driving new business growth. Delivered a strong sales pipeline that accelerates revenue opportunities for the Account Executive team. Secured meetings with senior business leaders by effectively communicating product value propositions. Increased prospect engagement by developing tailored email campaigns and phone scripts. Strengthened client relationships by uncovering business needs through active listening and consultative conversations.
Freelance Illustrator / Sacred Geometry at Self-employed
January 1, 2023 - Present
Ongoing client-based illustration work focusing on sacred geometry, branding visuals, and print/digital content.
Board Member – Communications & Design at Jewish Professional Women's Network
December 1, 2022 - August 31, 2024
Oversaw social media content, branding, and live event promotions; contributed copywriting, graphic design, and community engagement; supported event planning, marketing, and sponsorship activation.
Business Development Representative at Pointer Strategy
May 31, 2022 - September 29, 2025
Generated high volumes of qualified leads through multi-channel prospecting; delivered a strong sales pipeline that accelerated revenue opportunities for the Account Executive team; secured meetings with senior business leaders and communicated product value propositions; improved sales cycle efficiency by leveraging CRM tools to track, analyze, and manage opportunities.

Education

Bachelor of Arts – English Literature at Monash University
January 1, 2011 - December 31, 2014
Bachelor of Science (Honours) - Immunology at Monash University
January 1, 2011 - December 31, 2014
Brand Identity & Strategy Training at IE Business School
January 1, 2025 - September 29, 2025
The Art of Process: Independent Creative Training at Mentored by Stephanie June Ellis
January 11, 2030 - September 29, 2025
Bachelor of Arts – English Literature at Monash University
January 1, 2011 - December 31, 2014
Bachelor of Science (Honours) – Immunology at Monash University
January 1, 2011 - December 31, 2014

Qualifications

Brand Identity & Strategy Training
January 1, 2025 - September 29, 2025
The Art of Process: Independent Creative Training
January 11, 2030 - September 29, 2025
Brand Identity & Strategy Training
January 1, 2025 - September 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education