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Hi! I'm Lorenzo, a passionate Community Manager and Freelance Copywriter with over 6 years of experience crafting digital strategies and creating persuasive content. I love helping brands find their unique voice and build engaging online communities that truly connect with their audience. Whether working in-house at Ualá or partnering with startups and entrepreneurs, I always blend creativity with data-driven insights to deliver impactful results. I'm skilled in developing social media campaigns, managing content across platforms, and optimizing performance with SEO best practices. I enjoy collaborating with diverse teams and adapting to different industries like finance, wellness, tech, and fashion. When I'm not writing or managing communities, you can find me exploring new trends in digital marketing and storytelling.…Hi! I'm Lorenzo, a passionate Community Manager and Freelance Copywriter with over 6 years of experience crafting digital strategies and creating persuasive content. I love helping brands find their unique voice and build engaging online communities that truly connect with their audience. Whether working in-house at Ualá or partnering with startups and entrepreneurs, I always blend creativity with data-driven insights to deliver impactful results. I'm skilled in developing social media campaigns, managing content across platforms, and optimizing performance with SEO best practices. I enjoy collaborating with diverse teams and adapting to different industries like finance, wellness, tech, and fashion. When I'm not writing or managing communities, you can find me exploring new trends in digital marketing and storytelling.

Lorenzo Baechli

Community Manager, Copywriter, Content Creator, +3

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Hi! I'm Lorenzo, a passionate Community Manager and Freelance Copywriter with over 6 years of experience crafting digital strategies and creating persuasive content. I love helping brands find their unique voice and build engaging online communities that truly connect with their audience. Whether working in-house at Ualá or partnering with startups and entrepreneurs, I always blend creativity with data-driven insights to deliver impactful results. I'm skilled in developing social media campaigns, managing content across platforms, and optimizing performance with SEO best practices. I enjoy collaborating with diverse teams and adapting to different industries like finance, wellness, tech, and fashion. When I'm not writing or managing communities, you can find me exploring new trends in digital marketing and storytelling.…Hi! I'm Lorenzo, a passionate Community Manager and Freelance Copywriter with over 6 years of experience crafting digital strategies and creating persuasive content. I love helping brands find their unique voice and build engaging online communities that truly connect with their audience. Whether working in-house at Ualá or partnering with startups and entrepreneurs, I always blend creativity with data-driven insights to deliver impactful results. I'm skilled in developing social media campaigns, managing content across platforms, and optimizing performance with SEO best practices. I enjoy collaborating with diverse teams and adapting to different industries like finance, wellness, tech, and fashion. When I'm not writing or managing communities, you can find me exploring new trends in digital marketing and storytelling.

Available to hire

Hi! I’m Lorenzo, a passionate Community Manager and Freelance Copywriter with over 6 years of experience crafting digital strategies and creating persuasive content. I love helping brands find their unique voice and build engaging online communities that truly connect with their audience. Whether working in-house at Ualá or partnering with startups and entrepreneurs, I always blend creativity with data-driven insights to deliver impactful results.

I’m skilled in developing social media campaigns, managing content across platforms, and optimizing performance with SEO best practices. I enjoy collaborating with diverse teams and adapting to different industries like finance, wellness, tech, and fashion. When I’m not writing or managing communities, you can find me exploring new trends in digital marketing and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Copywriter at Remote

January 1, 2022 - Present

Wrote creative and persuasive copy for brands across industries including food, education, wellness, tech, and fashion. Produced content for social media, websites, email marketing, product descriptions, and ad campaigns. Adapted tone and voice to match each brand’s identity and audience. Collaborated with entrepreneurs, startups, and marketing agencies on both short-term and ongoing projects. Applied SEO principles and conversion-focused writing techniques. Managed communication, deadlines, and revisions independently. Highlighted clients/projects include Ualá (educational content), gourmet sandwich brand (Instagram & sales copy), wellness coach (website & brand storytelling), and online fashion store (launch campaigns & product descriptions).

Freelance Copywriter at Remote

January 1, 2022 - Present

Wrote creative and persuasive copy for brands across multiple industries including food, education, wellness, tech, and fashion. Produced content for social media, websites, email marketing, product descriptions, and ad campaigns. Adapted tone and voice to match each brand’s identity and audience. Collaborated with entrepreneurs, startups, and marketing agencies on both short-term and ongoing projects. Applied SEO principles and conversion-focused writing techniques. Managed communication, deadlines, and revisions independently. Highlighted clients/projects include Ualá (educational content), gourmet sandwich brand (Instagram & sales copy), wellness coach (website & brand storytelling), and online fashion store (launch campaigns & product descriptions).

Community Manager at UALÁ

December 31, 2021 - July 30, 2025

Managed social media accounts, created creative content, and engaged with the community. Coordinated monthly campaigns and analyzed performance metrics. Focused on financial education and digital brand positioning.

Community Manager at Ualá

December 31, 2021 - July 16, 2025