Available to hire
Hi, I’m Lorenzo Smorti, a multidisciplinary Senior Product Designer with over 10 years of experience working across web, mobile, branding, and motion design. I have a proven track record in leading design systems, crafting user experience flows, and managing cross-functional teams to deliver intuitive and scalable digital solutions.
I love translating complex problems into engaging, user-friendly products, and I’m passionate about combining creativity with technical skills to bring ideas to life. Whether it’s designing a new app feature or creating motion graphics, I strive to make a meaningful impact through design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Portuguese
Intermediate
Work Experience
Senior UX Engineer (Consultant) at Natus Medical Incorporated
January 1, 2025 - June 30, 2025Led UX research with clinicians, cutting task time by 18%. Ensured FDA-grade usability with engineering and compliance.
Senior Product Designer & Motion Designer at Macadam App
December 1, 2023 - January 31, 2025Launched 10+ features, increasing user base from 3M to 9M. Built a comprehensive Figma Design System with production-level tokens. Created 2D/3D animations for onboarding and marketing. Scaled design team by onboarding 3 new designers and improving workflows.
Senior & Lead Product Designer at VR Platforms (DeoVR)
November 1, 2022 - December 31, 2023Led design efforts across VR, WebXR, mobile, and desktop platforms. Overhauled design system to ensure cross-platform consistency. Improved onboarding via A/B testing, increasing sign-ups by 22%. Created motion graphics and edited videos for marketing and acquisition.
Senior & Lead Product Designer, UX/UI Specialist at Mad Collective
April 1, 2018 - October 31, 2022Designed UX/UI for web and mobile apps with measurable business impact. Increased app sales 5x through optimized UX/UI design. Developed tutorials and onboarding flows to enhance retention.
Lead Product Designer at Streeth.io
May 1, 2021 - June 30, 2022Led branding and design for token launch and $2M fundraising campaign. Designed Mobile App, Website, and VR Museum. Led 3D design of avatars and graphics for metaverse integration.
Art Director & Team Lead at OSK Berlin
February 1, 2016 - January 31, 2018Redesigned ZF.com and mobile app with scalable design system. Delivered motion graphics for Mercedes.me enhancing UX.
Junior Art Director & Web Designer at Cernuto & Pizzigoni
June 1, 2010 - August 31, 2014Created concepts and storyboards for national TV ads and print campaigns. Collaborated with senior creatives to deliver high-impact visual campaigns.
Education
UX & Product Management Certification at NN/g Courses
January 1, 2022 - December 31, 2022Lean UX Advanced Workshop at UX Live
January 1, 2019 - December 31, 2019Emotionally Intelligent Design & AI Training at PUSH UX
January 1, 2019 - December 31, 2019UX Certification at NN/g Courses
January 1, 2018 - December 31, 2018Certified Mobile UI Design Specialist at XDi
January 1, 2016 - December 31, 2016Master in Music Business & Artist Management at S.A.E. Institute
January 1, 2013 - December 31, 2013Master in Art Direction & Graphic Design at AC Communication Academy
January 1, 2010 - December 31, 2010UX & Product Management Certification at NN/g Courses
January 1, 2022 - December 31, 2022Lean UX Advanced Workshop at UX Live
January 1, 2019 - December 31, 2019Emotionally Intelligent Design & AI Training at PUSH UX
January 1, 2019 - December 31, 2019UX Certification at NN/g Courses
January 1, 2018 - December 31, 2018Certified Mobile UI Design Specialist at XDi
January 1, 2016 - December 31, 2016Master in Music Business & Artist Management at S.A.E. Institute
January 1, 2013 - December 31, 2013Master in Art Direction & Graphic Design at AC Communication Academy
January 1, 2010 - December 31, 2010MAA at Creative Direction & Brand Strategy, Milan
January 1, 2010 - December 31, 2010Scientific Lyceum Diploma at Florence
January 1, 2006 - December 31, 2006Qualifications
UX & Product Management Certification - NN/g
January 1, 2022 - December 31, 2022Lean UX Advanced - NN/g
January 1, 2019 - December 31, 2019Emotionally Intelligent Design & AI Training - PUSH UX
January 1, 2019 - December 31, 2019Certified Mobile UI Specialist - XDi
January 1, 2013 - December 31, 2013Industry Experience
Software & Internet, Healthcare, Media & Entertainment, Professional Services, Retail, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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