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Communications and marketing professional with a strategic, analytical, and systems-oriented approach. I integrate corporate communications, digital marketing, data, technology, and AI to manage projects, optimize processes, and build strategies that strengthen brand positioning and support data-driven decision-making. I lead cross-channel initiatives across multiple digital ecosystems, combining content, automation, and analytics to improve operational efficiency, traceability, and performance outcomes.…Communications and marketing professional with a strategic, analytical, and systems-oriented approach. I integrate corporate communications, digital marketing, data, technology, and AI to manage projects, optimize processes, and build strategies that strengthen brand positioning and support data-driven decision-making. I lead cross-channel initiatives across multiple digital ecosystems, combining content, automation, and analytics to improve operational efficiency, traceability, and performance outcomes.

Lorraynne Barbosa

Social Media Manager, Digital Marketer, Content Strategist, +4

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Communications and marketing professional with a strategic, analytical, and systems-oriented approach. I integrate corporate communications, digital marketing, data, technology, and AI to manage projects, optimize processes, and build strategies that strengthen brand positioning and support data-driven decision-making. I lead cross-channel initiatives across multiple digital ecosystems, combining content, automation, and analytics to improve operational efficiency, traceability, and performance outcomes.…Communications and marketing professional with a strategic, analytical, and systems-oriented approach. I integrate corporate communications, digital marketing, data, technology, and AI to manage projects, optimize processes, and build strategies that strengthen brand positioning and support data-driven decision-making. I lead cross-channel initiatives across multiple digital ecosystems, combining content, automation, and analytics to improve operational efficiency, traceability, and performance outcomes.

Available to hire

Communications and marketing professional with a strategic, analytical, and systems-oriented approach. I integrate corporate communications, digital marketing, data, technology, and AI to manage projects, optimize processes, and build strategies that strengthen brand positioning and support data-driven decision-making.

I lead cross-channel initiatives across multiple digital ecosystems, combining content, automation, and analytics to improve operational efficiency, traceability, and performance outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

Work Experience

Social Media & Content Assistant

January 1, 2024 - Present

Social Media Manager at International Agency

January 1, 2024 - January 1, 2026

Strategically managed 8+ multi-sector accounts, integrating planning, content, analytics, and performance. Implemented content funnels contributing to +30% retention and AI-driven processes that reduced production time by 38%, strengthening positioning and qualified audience acquisition in real estate. Managed communications and marketing across 2 digital ecosystems and 9+ active initiatives, integrating strategy, content, automation, and analytics. Implemented a 7-stage operational workflow using ClickUp + n8n and established measurement systems to improve traceability, operational efficiency, and data-driven decision-making.

Real Estate Content & Marketing (Project/Role)

January 1, 2024 - Present

Implementé content funnels que contribuyeron a +30% de retención. También desplegué procesos impulsados por IA que redujeron el tiempo de producción en 38%, fortaleciendo el posicionamiento y la adquisición de audiencias calificadas en el sector inmobiliario.

Social Media Manager at INTERNATIONAL AGENCY (Portugal)

January 1, 2024 - January 1, 2026

Gestiono comunicaciones y marketing social en ecosistemas digitales, integrando estrategia, contenido, automatización y analítica. Coordino múltiples iniciativas (9+), implemento un flujo operacional de 7 etapas con ClickUp + n8n y sistemas de medición para mejorar trazabilidad, eficiencia operativa y decisiones basadas en datos. Trabajo con cuentas multi-sectoriales (8+) gestionadas estratégicamente, cubriendo planificación, contenido, analítica y rendimiento.