I am a digital marketer passionate about helping brands grow through strategic storytelling, creative content, and meaningful digital engagement. I have experience developing and managing digital campaigns, creating content strategies, building brand presence across social media platforms, and producing content that connects businesses with their audiences. Throughout my work, I have supported brands and creative projects by combining marketing strategy with content creation from planning campaigns and managing social media platforms to creating engaging visuals, videos, and brand narratives that drive awareness and connection. What makes me stand out is my ability to understand that digital marketing is not just about posting content; it is about understanding people, building communities, and creating strategies that help brands achieve their goals. I bring a combination of creativity, business understanding, and a data-driven mindset to every project, ensuring that content is not only visually appealing but also purposeful and results-focused.…

Lorretta

I am a digital marketer passionate about helping brands grow through strategic storytelling, creative content, and meaningful digital engagement. I have experience developing and managing digital campaigns, creating content strategies, building brand presence across social media platforms, and producing content that connects businesses with their audiences. Throughout my work, I have supported brands and creative projects by combining marketing strategy with content creation from planning campaigns and managing social media platforms to creating engaging visuals, videos, and brand narratives that drive awareness and connection. What makes me stand out is my ability to understand that digital marketing is not just about posting content; it is about understanding people, building communities, and creating strategies that help brands achieve their goals. I bring a combination of creativity, business understanding, and a data-driven mindset to every project, ensuring that content is not only visually appealing but also purposeful and results-focused.…

Available to hire

I am a digital marketer passionate about helping brands grow through strategic storytelling, creative content, and meaningful digital engagement. I have experience developing and managing digital campaigns, creating content strategies, building brand presence across social media platforms, and producing content that connects businesses with their audiences.

Throughout my work, I have supported brands and creative projects by combining marketing strategy with content creation from planning campaigns and managing social media platforms to creating engaging visuals, videos, and brand narratives that drive awareness and connection.

What makes me stand out is my ability to understand that digital marketing is not just about posting content; it is about understanding people, building communities, and creating strategies that help brands achieve their goals. I bring a combination of creativity, business understanding, and a data-driven mindset to every project, ensuring that content is not only visually appealing but also purposeful and results-focused.

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Skills

Experience Level

Language

English
Fluent
Chichewa; Chewa; Nyanja
Advanced
Shona
Advanced
North Ndebele
Advanced

Work Experience

Contributor, Marketing & Brand Development at Zambia Association of Fashion Designers
January 1, 2023 - Present
Developed a national marketing strategy, including the "Why Join ZAFD" campaign; managed and optimized digital presence across Facebook, LinkedIn, and Google Site platforms; led digital marketing and live coverage for the Kwimbo National Arts Festival, generating 50,000+ real-time views; coordinated and marketed a professional training program at Zanaco Innovation Hub; improved engagement with government stakeholders and boosted membership growth through industry-aligned strategies and cross-provincial outreach.
Marketing & Community Engagement Associate at The Glow Network
January 1, 2026 - Present
Collaborated within a cross-functional team to execute integrated digital marketing strategies and campaigns; delivered real-time digital coverage of the Glow Awards; grew Facebook community through structured content planning and engagement strategies; achieved consistent engagement across LinkedIn, Facebook, and Instagram; engaged high-value brand partners to support events and grow brand partnerships; contributed to youth-focused programs and network events.
Marketing & Strategy / Digital Marketing Specialist at Zambia Association of Fashion Designers (ZAFD)
January 1, 2023 - Present
Developed a national marketing strategy, including the 'Why Join ZAFD' campaign to attract designers across all provinces in Zambia. Managed and optimized presence on Facebook, LinkedIn, and Google Sites to strengthen digital presence and stakeholder communications. Led live, real-time coverage of the Kwimbo National Arts Festival, generating 50,000+ views and high audience engagement. Coordinated a professional training program at Zanaco Innovation Hub, achieving a 90% attendance rate through targeted online campaigns. Covered and promoted fashion sector events in collaboration with the Ministry of SMEs, increasing engagement with government stakeholders. Implemented industry-aligned strategies to boost membership growth and community engagement and initiated stakeholder engagement with corporates and parastatals, positioning the fashion sector within the formal business ecosystem.
Marketing & Brand Growth / Digital Marketing at The Glow Network
January 1, 2026 - Present
Collaborated with a cross-functional team to execute digital marketing strategies and campaigns, delivering real-time digital coverage of the Glow Awards and creating an interactive online audience experience. Grew Facebook communities through structured content planning and engagement strategies, and achieved consistent engagement across LinkedIn, Facebook, and Instagram. Engaged and collaborated with high-value brands to support event success and strengthen brand partnerships. Contributed to digital campaigns that increased participation in youth-focused programs and networking events.
Marketing Strategist at Zambia Association of Fashion Designers (ZAFD)
January 1, 2023 - Present
Developed a national marketing strategy, including the 'Why Join ZAFD' campaign; managed and optimized Facebook, LinkedIn, and Google Site platforms; strengthened digital presence and stakeholder communication; led digital marketing and live coverage of the Kwimbo National Arts Festival, generating 50,000+ views; initiated stakeholder engagement with corporate and government stakeholders; implemented industry-aligned strategies boosting membership growth and community engagement; coordinated a professional training programme at Zanaco Innovation Hub achieving 90% attendance; covered and promoted fashion sector events in collaboration with the Ministry of SMEs; positioned the fashion industry within the formal business ecosystem.
Marketing & Brand Growth Specialist at The Glow Network
January 1, 2026 - Present
Collaborated with a cross-functional team to execute integrated digital marketing strategies and campaigns; delivered real-time digital coverage of Glow Awards; built and grew a Facebook community; engaged with high-value brands (e.g., Ceres, Brutal Fruit, Gatbro, Vaseline) to support event success and strengthen brand partnerships; achieved multi-platform engagement and positioned digital marketing solutions for growth.

Education

Bachelor of Business Administration (BBA) at University of the People Online (USA)
January 11, 2030 - June 23, 2026
Certificate in Tourism & Hospitality at Angelo of Hope Foundation & Zimbabwe Tourism Authority
January 11, 2030 - January 1, 2019
HEX CO Certification (Distinction) at HEX CO
January 11, 2030 - June 23, 2026
Bachelor of Business Administration (BBA) (In Progress) at University of the People Online (USA)
January 11, 2030 - June 23, 2026
Certificate in Tourism & Hospitality at Angel of Hope Foundation & Zimbabwe Tourism Authority
January 1, 2019 - June 23, 2026
Bachelor of Business Administration (BBA) (In Progress) at University of the People Online (USA)
January 11, 2030 - June 23, 2026
Certificate in Tourism & Hospitality at Hope Foundation & Zimbabwe Tourism Authority
January 1, 2019 - June 23, 2026

Qualifications

Electronic Data Processing
January 11, 2030 - June 23, 2026
Computer Operations & Packages
January 11, 2030 - June 23, 2026
HEX CO Certification (Distinction)
January 11, 2030 - June 23, 2026
Electronic Data Processing
January 11, 2030 - June 23, 2026
Computer Operations & Packages
January 11, 2030 - June 23, 2026
HEX CO Certifications (Distinction) - Electronic Data Processing; Computer Operations & Packages
January 1, 2019 - June 23, 2026
Certificate in Tourism & Hospitality
January 1, 2019 - June 23, 2026
Hex Co Certifications (Distinction) - Electronic Data Processing; Computer Operations & Packages
January 1, 2019 - June 23, 2026
HEX CO Certification (Distinction)
January 11, 2030 - June 23, 2026
Electronic Data Processing
January 11, 2030 - June 23, 2026
Computer Operations & Packages
January 11, 2030 - June 23, 2026
Certificate in Tourism & Hospitality
January 1, 2019 - June 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Education, Government, Other

Skills

Experience Level