Hi, I’m Loryn Maul, a PR strategist and talent manager with 6+ years of experience spanning music, entertainment, and B2B tech. I help independent artists and brands build compelling narratives, secure press coverage, and develop growth strategies while driving business development for a tech PR agency. I run a boutique PR and talent management company representing musicians and an actress, specializing in full-service publicity, brand strategy, social media growth, live show logistics, and generating qualified SaaS lead pipelines.

LORYN MAUL

Hi, I’m Loryn Maul, a PR strategist and talent manager with 6+ years of experience spanning music, entertainment, and B2B tech. I help independent artists and brands build compelling narratives, secure press coverage, and develop growth strategies while driving business development for a tech PR agency. I run a boutique PR and talent management company representing musicians and an actress, specializing in full-service publicity, brand strategy, social media growth, live show logistics, and generating qualified SaaS lead pipelines.

Available to hire

Hi, I’m Loryn Maul, a PR strategist and talent manager with 6+ years of experience spanning music, entertainment, and B2B tech. I help independent artists and brands build compelling narratives, secure press coverage, and develop growth strategies while driving business development for a tech PR agency.

I run a boutique PR and talent management company representing musicians and an actress, specializing in full-service publicity, brand strategy, social media growth, live show logistics, and generating qualified SaaS lead pipelines.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Business Development Associate at Panblast PR (formerly PAN Communications)
January 1, 2019 - Present
Originally handled both media relations and business development; currently focused on business development. Conduct prospect research targeting recently funded SaaS companies across AI, cybersecurity, martech, and fintech. Monitor Series A/B/C funding announcements to identify and qualify potential clients. Built custom lead generation tools to streamline prospect identification and outreach. Track CMO hires and executive movements to surface warm outreach opportunities. Evaluate exhibitor lists from IT Expo, MSP Expo for qualified leads. Previously pitched media, drafted press materials, and managed client communications.
Founder & Publicist at Let's Link It Up
January 1, 2020 - Present
Founded and operate a boutique PR and talent management company representing musicians and an actress. Develop and execute full-service publicity campaigns: press releases, media outreach, brand strategy. Build and maintain relationships with media contacts, booking agents, and industry professionals. Create electronic press kits, one-sheets, and artist branding materials. Manage client social media strategy, content calendars, and platform growth. Coordinate live show logistics, booking support, and promotional rollouts.
Publicist at Bankhead Productions
January 1, 2024 - Present
Managed publicity efforts for production company clients. Coordinated media outreach and press coverage for projects. Drafted press materials and maintained media contact lists.
PR Intern at Big Feat PR
January 1, 2023 - December 31, 2023
Supported publicity campaigns for music industry clients under founders Julia Casey and Doug Hall. Drafted press releases, media pitches, and artist bios for music press distribution. Researched media contacts and maintained press lists across music and entertainment verticals.
Founder & Publicist at Lets Link It Up
January 1, 2020 - Present
Founded and operate a boutique PR and talent management company representing musicians and an actress. Develop and execute full-service publicity campaigns: press releases, media outreach, brand strategy. Build and maintain relationships with media contacts, booking agents, and industry professionals. Create electronic press kits, one-sheets, and artist branding materials. Manage client social media strategy, content calendars, and platform growth. Coordinate live show logistics, booking support, and promotional rollouts.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other