Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a bilingual, English-speaking regional digital marketing and pharmaceutical brand manager with 10+ years of experience across pharma and education sectors. I have led full-funnel digital marketing, performance campaigns, and omni-channel brand management across multi-country regions, delivering measurable improvements in CPA and conversions while balancing awareness and conversion objectives. I am skilled in SEM, paid social, CRM, GA4, and AI-driven campaigns, and I have managed budgets of £300K+ annually. I thrive in Berlin and hold a Chancenkarte work authorization from March 2026.…I am a bilingual, English-speaking regional digital marketing and pharmaceutical brand manager with 10+ years of experience across pharma and education sectors. I have led full-funnel digital marketing, performance campaigns, and omni-channel brand management across multi-country regions, delivering measurable improvements in CPA and conversions while balancing awareness and conversion objectives. I am skilled in SEM, paid social, CRM, GA4, and AI-driven campaigns, and I have managed budgets of £300K+ annually. I thrive in Berlin and hold a Chancenkarte work authorization from March 2026.

Andrew Lotfy Labib Kamel

Project Manager, Digital Marketer, Brand Strategist, +5





I am a bilingual, English-speaking regional digital marketing and pharmaceutical brand manager with 10+ years of experience across pharma and education sectors. I have led full-funnel digital marketing, performance campaigns, and omni-channel brand management across multi-country regions, delivering measurable improvements in CPA and conversions while balancing awareness and conversion objectives. I am skilled in SEM, paid social, CRM, GA4, and AI-driven campaigns, and I have managed budgets of £300K+ annually. I thrive in Berlin and hold a Chancenkarte work authorization from March 2026.…I am a bilingual, English-speaking regional digital marketing and pharmaceutical brand manager with 10+ years of experience across pharma and education sectors. I have led full-funnel digital marketing, performance campaigns, and omni-channel brand management across multi-country regions, delivering measurable improvements in CPA and conversions while balancing awareness and conversion objectives. I am skilled in SEM, paid social, CRM, GA4, and AI-driven campaigns, and I have managed budgets of £300K+ annually. I thrive in Berlin and hold a Chancenkarte work authorization from March 2026.

Available to hire

I am a bilingual, English-speaking regional digital marketing and pharmaceutical brand manager with 10+ years of experience across pharma and education sectors. I have led full-funnel digital marketing, performance campaigns, and omni-channel brand management across multi-country regions, delivering measurable improvements in CPA and conversions while balancing awareness and conversion objectives. I am skilled in SEM, paid social, CRM, GA4, and AI-driven campaigns, and I have managed budgets of £300K+ annually. I thrive in Berlin and hold a Chancenkarte work authorization from March 2026.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

German

Beginner

Work Experience

Regional Digital Marketing Manager North Africa Exams at British Council

April 2, 2023 - Present

Led end-to-end project management for regional marketing initiatives, driving brand growth, digital engagement, and customer acquisition across five diverse markets Morocco, Algeria, Tunisia, Lebanon, and Egypt. Applied structured project planning, cross-functional coordination, and performance tracking to deliver impactful, data-driven marketing strategies. Scoped, planned, and executed integrated marketing campaigns across Meta, SEM, PMax, YouTube, and TikTok. Oversaw timelines, deliverables, and resource allocation to ensure campaign success and alignment with regional objectives. Developed a localized digital content bank, strengthening brand connection in diverse markets. Managed KPIs and performance metrics (CPC, CPA, CPL) using Google Analytics and Data Studio. Leveraged insights from NPS surveys, WMC, and Euromonitor to inform strategy and optimize SEO, website traffic, and conversion rates. Directed multi-channel marketing budgets, balancing cost-efficiency with strategic inve

Immunology Brand Manager at AbbVie

February 28, 2022 - July 17, 2025

Led the strategic marketing and brand management for Humira across Egypt & Libya, driving market penetration, sales growth, and digital transformation in a highly competitive immunology sector. Developed and executed competitive marketing and training strategies aligned with patient flow and in-field team needs. Created biosimilar mitigation and 1-year and 5-year brand management plans, ensuring long-term market positioning. Achieved more than 50% YoY sales growth during the Loss of Exclusivity (LoE) phase, outperforming other regional markets. Managed budgeting, sector focus, supporting market access, and pricing strategies, optimizing first-line protocol formation. Successfully navigated Egypt’s Unified Procurement Authority to secure new product entries. Managed the successful marketing transition of Humira Citrate-Free (pain-reduced formula) and Humira 20mg (pediatric). Facilitated smooth product adoption across key healthcare sectors, ensuring effective positioning and recommend

Product Specialist at AbbVie

July 1, 2020 - July 17, 2025

Results-driven Senior Product Specialist with a focus on Humira across therapeutic areas in the immunology sector. Managed the Anesthesia Hospital Line for products including Sevoflurane, Isoflurane (Forane), and Chirociane, building strong relationships with healthcare professionals. Supported the Specialty and Oncology Business Unit by developing promotional materials and managing submissions to the Ministry of Health (MOH). Quickly adapted to manage all Humira therapeutic areas during a short-term assignment in May 2020, showcasing flexibility in a fast-paced environment.

Senior Medical Representative at Novartis

May 26, 2016 - July 17, 2025

Dynamic Supreme medical representative responsible for the asthmatic portfolio, including Foradil and Miflonide, with a focus on driving brand growth and advocacy at a national level. Managed the asthmatic portfolio for health insurance organization (HIO) and the Ministry of Health (MOH), ensuring effective product positioning and market penetration. Expanded brand advocacy through strategic initiatives, enhancing product representation and awareness across various platforms. Successfully led the transition of Foradil to Sandoz from Novartis, ensuring seamless integration and continued market presence.

Senior Medical Representative at AstraZeneca

May 12, 2015 - July 17, 2025

Proactive Medical Sales Representative responsible for promoting Crestor then Senior Medical Representative with a successful transition of the Diabetes Franchise from BMS to AstraZeneca, focusing on Onglyza and launching Kombiglize XR launch. Achieved and exceeded sales targets through strong relationship-building and targeted marketing.

Diabetes Patient Educator at Sanofi

June 30, 2012 - July 17, 2025

Compassionate Diabetes Patient Educator focused on enhancing patient awareness and quality of life through education and support. Increased awareness and improved quality of life for patients through targeted education and care. Assisted in creating materials, PPT and tools for impactful educational sessions. Monitored patient progress and followed up on visits and treatment plans to ensure effective management.

Regional Digital Marketing Manager North Africa Exams at British Council

April 2, 2023 - Present

Led end-to-end project management for regional marketing initiatives across Morocco, Algeria, Tunisia, Lebanon, and Egypt. Scoped, planned, and executed integrated marketing campaigns on platforms including Meta, SEM, PMax, YouTube, and TikTok. Developed localised digital content banks and managed KPIs using Google Analytics and Data Studio. Directed multi-channel marketing budgets ensuring cost-efficiency and ROI. Acted as central coordinator among local teams, agencies, and global stakeholders and initiated pilot projects exploring AI-driven marketing and influencer collaborations.

Immunology Brand Manager at AbbVie

February 28, 2022 - July 17, 2025

Led strategic marketing and brand management for Humira across Egypt and Libya, driving market penetration, sales growth, and digital transformation. Developed competitive marketing and training strategies, created biosimilar mitigation and multi-year brand plans. Achieved over 50% YoY sales growth during Loss of Exclusivity phase. Managed budgeting, market access and pricing strategies. Successfully marketed new product variants and supported regional launch readiness in Lebanon, Jordan, and Egypt. Championed digital-first marketing approaches to enhance physician engagement.

Product Specialist at AbbVie

July 1, 2020 - July 17, 2025

Managed Humira across multiple therapeutic areas focusing on immunology. Specialized in key account management for anesthesia hospital line products. Supported promotional material development and Ministry of Health submissions. Adapted quickly to manage all Humira therapeutic areas during a short-term assignment, demonstrating flexibility in a fast-paced environment.

Senior Medical Representative at Novartis

May 26, 2016 - July 17, 2025

Managed the asthmatic portfolio including Foradil and Miflonide, focusing on brand growth and advocacy at national level. Oversaw product positioning and market penetration for health insurance organizations and Ministry of Health. Led successful product transition of Foradil from Novartis to Sandoz ensuring seamless integration and continued market presence.

Senior Medical Representative at AstraZeneca

May 12, 2015 - July 17, 2025

Promoted Crestor and managed the Diabetes Franchise transition from BMS to AstraZeneca focusing on Onglyza and launching Kombiglize XR. Achieved and exceeded sales targets through relationship-building and targeted marketing.

Diabetes Patient Educator at Sanofi

June 30, 2012 - July 17, 2025

Enhanced patient awareness and quality of life through targeted education and support. Assisted in resource development for educational materials and tools and monitored patient progress to ensure effective management.

Regional Digital Marketing Manager at The British Council

April 2, 2023 - Present

Led regional digital marketing strategy across Egypt, Morocco, Algeria, Tunisia, and Lebanon; drove brand growth, customer acquisition, and 90% B2C revenue impact. Delivered high-impact Performance Max and SEM campaigns (Egypt quarter PMax: 3M+ impressions, 21K clicks, 400 conversions, $12.7 CPA on $5K spend). Launched TikTok as a new acquisition channel for the 18–25 segment (17M+ impressions, 2M+ video views, 45K clicks; increased targeted volumes by 10%). Led CRM-driven lead nurturing (HubSpot), localized content strategies, UGC and influencer collaborations; coordinated cross-functional teams, agencies, and global stakeholders using Agile marketing principles.

Immunology Brand Manager at AbbVie

July 1, 2020 - February 28, 2022

Managed Humira brand strategy across Egypt & Libya; delivered 50%+ YoY sales growth during Loss of Exclusivity. Developed biosimilar mitigation strategies and competitive brand positioning. Managed pricing, budgeting, and market access through Egypt’s Unified Procurement Authority. Launched new formulations (Citrate-Free, Pediatric Dose) with strong HCP adoption. Drove omni-channel digital transformation using Veeva-approved platforms and virtual webinars. Supported regional new launch readiness across Lebanon, Jordan, and Egypt.

Product Specialist at AbbVie

May 3, 2016 - July 1, 2020

Managed key accounts across immunology and anesthesia portfolios; achieved consistent sales growth and strong HCP engagement; supported marketing material development and Ministry of Health submissions; provided cross-portfolio coverage during high-demand periods.

Senior Medical Representative at Novartis

July 26, 2015 - May 26, 2016

Led national asthma portfolio initiatives; supported successful brand transition from Novartis to Sandoz.

Senior Medical Representative at AstraZeneca

July 22, 2012 - May 12, 2015

Promoted Crestor and led Diabetes Franchise launch (Onglyza, Kombiglyze XR); consistently exceeded sales targets.

Diabetes Patient Educator at Sanofi

August 7, 2011 - June 30, 2012

Delivered structured patient education programs improving treatment adherence.

Regional Digital Marketing Manager North Africa Exams at The British Council (Exams)

April 2, 2023 - Present

Led regional digital marketing strategy across Egypt, Morocco, Algeria, Tunisia, and Lebanon, driving brand growth and customer acquisition with 90% B2C revenue impact. Delivered high‑impact Performance Max and SEM campaigns (3M+ impressions, 21K clicks, 400 conversions, $12.7 CPA on $5K spend). Launched TikTok as a new acquisition channel (17M+ impressions, 2M+ video views, 45K clicks). Led CRM-driven lead nurturing (HubSpot), localized content, UGC and influencer collaborations, coordinating cross‑functional teams, agencies, and global stakeholders using Agile marketing principles.