Available to hire
I’m Louis Lenehan, a strategic and results-driven Head of Social Media with a proven track record of scaling brand presence and fan engagement in the sports tech space. I lead teams to deliver fan-centric content and campaigns across mobile, social, web, and video, driving measurable audience growth and engagement. Fluent in French and Italian, I collaborate across clubs, sponsors, and media partners to unlock shared opportunities and expand global reach.
Over the years, I’ve steered paid and organic marketing initiatives, developed influencer content, and shaped fan journeys that convert engagements into registered users and merchandise sales. I bring a data-driven mindset to reporting with Google Analytics and HubSpot, and I translate football culture into resonant content across regions and platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
Italian
Fluent
English
Fluent
Work Experience
Head of Social Media at Fanzine
July 1, 2019 - PresentLead a team of six social media executives to deliver daily content and campaigns across social, app, and web channels, driving audience growth and engagement. Plan and execute targeted campaigns to attract and retain fans, improving user retention. Create regular performance reports using Google Analytics and HubSpot to identify growth opportunities. Collaborate with external agencies and internal teams to ensure timely, high-quality output. Develop influencer content and region-specific campaigns; build relationships with clubs, sponsors, and media partners to expand reach. Align email/CRM messaging with fan interests and behaviours; shape content around Premier League culture. Analyse ecommerce data to inform merchandise and affiliate content strategies. Improve the fan journey with designers and developers and prioritise workloads for timely delivery.
Account Executive at Positive Marketing
July 1, 2019 - September 27, 2025Wrote by-lined articles and assisted in editing and promoting eBooks. Monitored media coverage and reported results to the team and clients. Pitched press releases and feature ideas to national, regional and trade journalists, arranged interviews, and attended client events and industry conferences. Optimised blog history to maximise SEO potential.
Political Research Intern at APQ Global
October 1, 2018 - September 27, 2025Conducted geo-political research on emerging markets and produced reports for traders detailing market implications of political events (notably the 2018 Brazilian General Election).
Digital Marketing SEO Executive at Blue Mountain Digital
August 1, 2017 - September 27, 2025Created 65 offline Google AdWords campaigns, analysed clicks, impressions, and CTR to feedback performance and suggest improvements. Conducted full data analysis of markets, including competitors, and produced client-ready spreadsheets for CEO presentations.
French/Italian Linguist Intern at Barclays Investment Bank
September 1, 2015 - September 27, 2025Translated emails for corporate clients; liaised with French/Italian customers to facilitate settlements. Shadowed Trade Support colleagues on the FX trading floor.
French/Italian Translator at Minene UK Ltd
January 1, 2014 - September 27, 2025Conducted multilingual translation of marketing brochures for the eCommerce website. Coordinated with sales staff to ensure alignment.
French Translator Intern at Etrali Trading Solutions, Paris
January 1, 2014 - September 27, 2025Translated Dealer Board marketing material.
Head of Social Media at Fanzine
July 1, 2019 - PresentLead a team of six social media executives to deliver daily content and campaigns, supporting digital audience growth across social, app, and web channels. Plan and execute targeted campaigns to attract and retain fans, contributing to increased engagement and user retention. Create regular reports and insights using Google Analytics and HubSpot to track digital performance and identify growth opportunities. Work closely with external agencies and internal teams to manage campaign delivery, provide feedback, and ensure timely, high-quality output. Support the development of influencer content, platform-specific social media posts, and creative campaigns tailored to different audiences and regions. Build strong relationships with football clubs, sponsors, and media partners to unlock shared opportunities for audience acquisition and content reach. Collaborate on email and CRM campaigns to convert digital audiences into registered users, aligning messaging with fan interests and behaviou
Account Executive at Positive Marketing
July 1, 2019 - September 27, 2025Writing by-lined articles and helping to edit and promote eBooks. Monitoring media coverage and report results to the wider team and clients. Pitching press releases and feature ideas by phone and email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering clients’ stories. Arranging interviews with journalists for clients and facilitating these briefings. Attending client events and industry conferences. Optimising blog history to maximise SEO potential.
Political Research Intern at APQ Global
October 1, 2018 - September 27, 2025Conducting geo-political research on emerging markets and creating reports for traders – specifically the market implications of the 2018 Brazilian General Election.
Digital Marketing SEO Executive at Blue Mountain Digital
August 1, 2017 - September 27, 2025Created 65 offline Google AdWords campaigns, analysing clicks, impressions, click through rates to feedback performance and suggest improvements to clients. Conducted full data analysis of the markets including competitors. Researched and produced spreadsheets for the CEO to present to clients.
French/Italian Linguist Intern at Barclays Investment Bank
September 1, 2015 - September 27, 2025Translating emails from and to corporate clients. Liaised with French/Italian customers to facilitate the settlement process. Shadowed Trade Support colleagues on the FX trading floor.
French/Italian Translator at Minene UK Ltd
January 1, 2014 - September 27, 2025Conducted multilingual translation of marketing brochures for company’s eCommerce website. Close liaison and teamwork with sales staff.
French Translator Intern at Etrali Trading Solutions, Paris
January 1, 2014 - September 27, 2025Translated ‘Dealer Board’ marketing material.
Head of Social Media at Fanzine
July 1, 2019 - PresentLead a team of six social media executives to deliver daily content and campaigns, supporting digital audience growth across social, app, and web channels. Plan and execute targeted campaigns to attract and retain fans, contributing to increased engagement and user retention. Create regular reports and insights using Google Analytics and HubSpot to track digital performance and identify growth opportunities. Work closely with external agencies and internal teams to manage campaign delivery, provide feedback, and ensure timely, high-quality output. Support the development of influencer content, platform-specific social media posts, and creative campaigns tailored to different audiences and regions. Build strong relationships with football clubs, sponsors, and media partners to unlock shared opportunities for audience acquisition and content reach. Collaborate on email and CRM campaigns to convert digital audiences into registered users, aligning messaging with fan interests and behaviou
Account Executive at Positive Marketing
July 1, 2019 - October 13, 2025Wrote by-lined articles and helped to edit and promote eBooks. Monitored media coverage and reported results to the wider team and clients. Pitched press releases and feature ideas by phone and email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering clients’ stories. Arranged interviews with journalists for clients and facilitated these briefings. Attended client events and industry conferences. Optimising blog history to maximise SEO potential.
Political Research Intern at APQ Global
October 1, 2018 - October 13, 2025Conducted geo-political research on emerging markets and created reports for traders – specifically the market implications of the 2018 Brazilian General Election.
Digital Marketing SEO Executive at Blue Mountain Digital
August 1, 2017 - October 13, 2025Created 65 offline Google AdWords campaigns, analysing clicks, impressions, click through rates to feedback performance and suggest improvements to clients. Conducted full data analysis of the markets including competitors. Researched and produced spreadsheets for the CEO to present to clients.
French/Italian Linguist Intern at Barclays Investment Bank
September 1, 2015 - October 13, 2025Translating emails from and to corporate clients. Liaised with French/Italian customers to facilitate the settlement process. Shadowed Trade Support colleagues on the FX trading floor.
French/Italian Translator at Minene UK Ltd
January 1, 2014 - October 13, 2025Conducted multilingual translation of marketing brochures for company’s eCommerce website. Close liaison and teamwork with sales staff.
French Translator Intern at Etrali Trading Solutions, Paris
January 1, 2014 - October 13, 2025Translated ‘Dealer Board’ marketing material.
Head of Social Media at Fanzine
July 1, 2019 - PresentLead a team of six social media executives to deliver daily content and campaigns, supporting digital audience growth across social, app, and web channels. Plan and execute targeted campaigns to attract and retain fans, contribute to increased engagement and user retention. Create regular reports and insights using Google Analytics and HubSpot to track digital performance and identify growth opportunities. Build strong relationships with football clubs, sponsors, and media partners to unlock shared opportunities for audience acquisition and content reach. Collaborate on email and CRM campaigns to convert digital audiences into registered users, aligning messaging with fan interests and behaviours. Analyse e-commerce data and user behaviour to inform strategies around merchandise sales and affiliate content integration. Organise and prioritise team workloads to ensure timely delivery of high-quality digital content and marketing activity.
Account Executive at Positive Marketing
July 1, 2019 - October 13, 2025Wrote by-lined articles and helped to edit and promote eBooks. Monitored media coverage and reported results to the wider team and clients. Pitched press releases and feature ideas to journalists across print, broadcast and online to generate coverage. Arranged interviews for clients, facilitated briefings, and supported events and conferences. Optimised blog history to maximise SEO potential.
Political Research Intern at APQ Global
October 1, 2018 - October 13, 2025Conducted geo-political research on emerging markets and created reports for traders focusing on market implications of the 2018 Brazilian General Election.
Digital Marketing SEO Executive at Blue Mountain Digital
August 1, 2017 - October 13, 2025Created 65 offline Google AdWords campaigns, analysed clicks, impressions, and CTRs to feedback performance and suggest improvements. Conducted full data analysis of markets including competitors. Researched and produced spreadsheets for the CEO to present to clients.
French/Italian Linguist Intern at Barclays Investment Bank
September 1, 2015 - October 13, 2025Translating emails from and to corporate clients; liaised with French/Italian customers to facilitate the settlement process. Shadowed Trade Support colleagues on the FX trading floor.
French/Italian Translator at Minene UK Ltd
January 1, 2014 - October 13, 2025Conducted multilingual translation of marketing brochures for the company’s eCommerce website. Close liaison and teamwork with sales staff.
French Translator Intern at Etrali Trading Solutions, Paris
January 1, 2014 - October 13, 2025Translated ‘Dealer Board’ marketing material. Translated emails; supported the marketing team with bilingual content.
Education
BA (French & Italian Dual-Honours) at University of Bath
January 1, 2014 - January 1, 2018Erasmus program at Université Lumière Lyon
January 1, 2016 - January 1, 2017Erasmus program at Università degli Studi di Parma
January 1, 2017 - January 1, 2017A-Levels at The Campion School
January 1, 2007 - January 1, 2014GCSE at The Campion School
January 1, 2007 - January 1, 2014BA (Dual-Honours) in French & Italian at University of Bath
January 1, 2014 - January 1, 2018ERASMUS exchange program at Université Lumière Lyon
January 1, 2016 - January 1, 2017ERASMUS exchange program at Università degli Studi di Parma
January 1, 2017 - January 1, 2017A-Levels at The Campion School
January 1, 2007 - January 1, 2014GCSEs at The Campion School
January 1, 2007 - January 1, 2014BA (French & Italian Dual-Honours) at University of Bath
January 1, 2014 - January 1, 2018Erasmus at Université Lumière Lyon
January 1, 2016 - January 1, 2017Erasmus at Università degli Studi di Parma
January 1, 2017 - January 1, 2017BA (French & Italian Dual-Honours) at University of Bath
January 1, 2014 - January 1, 2018Erasmus Exchange at Université Lumière Lyon
January 1, 2016 - January 1, 2017Erasmus Exchange at Università degli Studi di Parma
January 1, 2017 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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