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Content and copywriter with 5+ years’ experience across digital marketing, SEO, legal publishing, and commercial content. Produces high-volume, audience-focused articles, email and social campaigns, and adapts complex information into clear, compliant copy. Experienced working independently in fast-paced, deadline-driven environments and collaborating with stakeholders, brand partners, and influencers. Builds repeatable content processes (including AI-assisted workflows) to improve consistency, efficiency, and measurable engagement.…Content and copywriter with 5+ years’ experience across digital marketing, SEO, legal publishing, and commercial content. Produces high-volume, audience-focused articles, email and social campaigns, and adapts complex information into clear, compliant copy. Experienced working independently in fast-paced, deadline-driven environments and collaborating with stakeholders, brand partners, and influencers. Builds repeatable content processes (including AI-assisted workflows) to improve consistency, efficiency, and measurable engagement.

Louis Pownall

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Content and copywriter with 5+ years’ experience across digital marketing, SEO, legal publishing, and commercial content. Produces high-volume, audience-focused articles, email and social campaigns, and adapts complex information into clear, compliant copy. Experienced working independently in fast-paced, deadline-driven environments and collaborating with stakeholders, brand partners, and influencers. Builds repeatable content processes (including AI-assisted workflows) to improve consistency, efficiency, and measurable engagement.…Content and copywriter with 5+ years’ experience across digital marketing, SEO, legal publishing, and commercial content. Produces high-volume, audience-focused articles, email and social campaigns, and adapts complex information into clear, compliant copy. Experienced working independently in fast-paced, deadline-driven environments and collaborating with stakeholders, brand partners, and influencers. Builds repeatable content processes (including AI-assisted workflows) to improve consistency, efficiency, and measurable engagement.

Available to hire

Content and copywriter with 5+ years’ experience across digital marketing, SEO, legal publishing, and commercial content. Produces high-volume, audience-focused articles, email and social campaigns, and adapts complex information into clear, compliant copy.

Experienced working independently in fast-paced, deadline-driven environments and collaborating with stakeholders, brand partners, and influencers. Builds repeatable content processes (including AI-assisted workflows) to improve consistency, efficiency, and measurable engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Lead content production (AI-assisted content system; content + marketing output) at Liverpool

May 1, 2024 - Present

Led content production across six company websites, delivering 15+ articles monthly while supporting broader email and social media campaigns. Developed and implemented an internal GPT-powered content system to improve workflow efficiency and content consistency across the marketing team. Collaborated with stakeholders, brand partners, and influencers to ensure content supported commercial objectives and audience engagement. Conducted market and trend research to identify content opportunities and maintain relevance across multiple brands. Managed competing deadlines and priorities independently in a fast-paced, multi-brand environment.

Legal copywriter (2,250+ words daily) at Liverpool

March 1, 2022 - July 1, 2023

Wrote 2,250+ words daily covering personal injury, medical negligence, data breach, criminal injury, and professional negligence claims. Translated complex legal processes and legislation into clear, accessible content tailored to a general audience. Maintained strong focus on factual accuracy and compliance, with careful attention to legislation updates and plagiarism thresholds. Developed ability to balance technical precision with readability under production targets.

Freelance copywriter at IWAPE

March 1, 2022 - July 1, 2023

Freelance copywriting producing legal and other content (details embedded elsewhere in the resume). Translated complex legal processes and legislation into clear, accessible content tailored to a general audience. Maintained factual accuracy and compliance with careful attention to legislation updates and plagiarism/AI-detection thresholds. Balanced technical precision with readability under demanding production targets.

Content Executive (March 2021 – July 2022, remote) at C onexus Group Of Companies

March 1, 2021 - July 1, 2022

Contributed to brainstorming marketing campaigns and events while ensuring originality and editorial compliance through regular plagiarism and AI-detection checks. Managed multiple contracts simultaneously, where speed, organization, and accuracy supported repeat work and contract retention. Produced high-volume written content in varied styles for online publication, consistently meeting tight client deadlines, with strong self-management in a fully remote environment.