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I'm a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS. I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.…I'm a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS. I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.

Loukas Veledin Sela

Digital Marketer, Performance Marketer, Marketing Analyst, +3

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I'm a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS. I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.…I'm a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS. I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.

Available to hire

I’m a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS.

I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Albanian

Fluent

Greek, Modern

Fluent

English

Fluent

Work Experience

PPC Account Executive (Google Ads) at Paid Ads

November 1, 2025 - Present

Managed multiple Google Ads accounts across Search, Shopping and Performance Max campaigns; built, launched and optimized Google Ads campaigns to improve CTR, CPA and ROAS; managed budgets and KPIs; conducted search term analysis; managed conversion tracking and resolved policy/tracking issues; supported performance reporting and client updates using Google Ads, GA4 and Looker Studio.

Performance Digital Marketing Manager at Medusa Marketing

January 1, 2024 - October 1, 2025

Led strategy and execution of multi-channel digital campaigns (Google Search, Display, YouTube, Social) for e-commerce and B2B clients; set up, monitor and optimize campaigns to meet ROAS and CPA targets; manage and troubleshoot tracking via GTM and GA4; develop Looker Studio dashboards for performance reporting; collaborate on ad creatives, landing pages, and A/B testing; create SOPs to scale campaign delivery and performance analysis.

Performance Digital Marketer at Medusa Marketing

December 1, 2021 - December 1, 2023

Supported full-funnel paid campaigns with a focus on Google Ads (Search, Display, Video, and Shopping); optimized product feeds using Google Merchant Center for e-commerce clients; contributed to strategic planning, keyword research and competitor analysis; monitored KPIs and implemented optimization strategies to improve CTR, CVR, and ROAS.