Loukas Veledin Sela

Available to hire

I'm a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses.

About

I’m a Performance Marketing Specialist with 4+ years of experience planning, managing, and optimizing paid media campaigns across Google Ads for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies that drive CTR, CPA improvements and ROAS.

I have hands-on experience across Search, Shopping, Display, YouTube and Performance Max, with strong knowledge of GA4, Google Tag Manager, Merchant Center and Looker Studio for tracking, reporting and performance analysis. I enjoy collaborating with cross-functional teams to optimize campaign structure, conduct keyword research and ongoing optimization to deliver consistent results.

  • 4 years' experience
  • Joined March 2026

Languages

  • AlbanianFluent
  • Greek, ModernFluent
  • EnglishFluent

Industry experience

  • Software & Internet
  • Retail
  • Professional Services

More experts

Work experience

PPC Account Executive (Google Ads) · Paid AdsNov 2025 – Present · 1 yr 1 mo

Managed multiple Google Ads accounts across Search, Shopping and Performance Max campaigns; built, launched and optimized Google Ads campaigns to improve CTR, CPA and ROAS; managed budgets and KPIs; conducted search term analysis; managed conversion tracking and resolved policy/tracking issues; supported performance reporting and client updates using Google Ads, GA4 and Looker Studio.

Performance Digital Marketing Manager · Medusa MarketingJan 2024 – Oct 2025 · 1 yr 10 mos

Led strategy and execution of multi-channel digital campaigns (Google Search, Display, YouTube, Social) for e-commerce and B2B clients; set up, monitor and optimize campaigns to meet ROAS and CPA targets; manage and troubleshoot tracking via GTM and GA4; develop Looker Studio dashboards for performance reporting; collaborate on ad creatives, landing pages, and A/B testing; create SOPs to scale campaign delivery and performance analysis.

Performance Digital Marketer · Medusa MarketingDec 2021 – Dec 2023 · 2 yrs 1 mo

Supported full-funnel paid campaigns with a focus on Google Ads (Search, Display, Video, and Shopping); optimized product feeds using Google Merchant Center for e-commerce clients; contributed to strategic planning, keyword research and competitor analysis; monitored KPIs and implemented optimization strategies to improve CTR, CVR, and ROAS.

Education

Vocational Diploma – Business & Marketing · IEK Ioanninon, Ioannina, Greece2020 – 2023
High School Diploma · General High School of Pedini, Ioannina, Greece2030 – 2019

Certifications and awards· 9

TCERT Certification – Business Accounting & Business Tax Management2025 – 2026
AI-powered performance ads certification – Google2025 – 2026
Google Ads search certification – Google2025 – 2026
Google Ads display certification – Google2025 – 2026

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