I'm a Graphic Designer who helps organizations translate ideas into clear and meaningful visual design. I believe design should support people by telling the right story and making complex information easier to understand. I've collaborated with public health and community organizations, including Health Canada, developing materials that inform, engage, and build trust. My work spans editorial design, branding and logo development, visual identity systems for nonprofits and community projects, infographics and data visualization, print and digital design, and website design and production. Proficient in Adobe Creative Suite and WordPress, familiar with Figma, and knowledgeable in basic HTML and CSS; quick to learn emerging digital design tools and workflows. Adept at managing WordPress websites, including organization, structure, and functionality, while collaborating in teams to create clear, inclusive, and empathetic digital experiences.

Lourdes Betancourt

I'm a Graphic Designer who helps organizations translate ideas into clear and meaningful visual design. I believe design should support people by telling the right story and making complex information easier to understand. I've collaborated with public health and community organizations, including Health Canada, developing materials that inform, engage, and build trust. My work spans editorial design, branding and logo development, visual identity systems for nonprofits and community projects, infographics and data visualization, print and digital design, and website design and production. Proficient in Adobe Creative Suite and WordPress, familiar with Figma, and knowledgeable in basic HTML and CSS; quick to learn emerging digital design tools and workflows. Adept at managing WordPress websites, including organization, structure, and functionality, while collaborating in teams to create clear, inclusive, and empathetic digital experiences.

Available to hire

I’m a Graphic Designer who helps organizations translate ideas into clear and meaningful visual design. I believe design should support people by telling the right story and making complex information easier to understand.

I’ve collaborated with public health and community organizations, including Health Canada, developing materials that inform, engage, and build trust. My work spans editorial design, branding and logo development, visual identity systems for nonprofits and community projects, infographics and data visualization, print and digital design, and website design and production. Proficient in Adobe Creative Suite and WordPress, familiar with Figma, and knowledgeable in basic HTML and CSS; quick to learn emerging digital design tools and workflows. Adept at managing WordPress websites, including organization, structure, and functionality, while collaborating in teams to create clear, inclusive, and empathetic digital experiences.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Design Lead at Canadian Home Care Association
May 1, 2015 - September 30, 2025
Designed and maintained accessible, user-centered websites and digital communications serving a broad national audience. Managed website design and functionality, ensuring a responsive and high-quality user experience. Applied human-centered design and design-thinking methods to improve clarity, engagement, and usability across all digital platforms. Collaborated with researchers, policy teams, and communications specialists to develop concepts, wireframes, prototypes, and final digital products. Produced visual systems, branding materials, and digital assets that maintained accuracy, consistency, and compliance with organizational standards. Led projects from initial concept through delivery, balancing user needs, technical constraints, and organizational goals to ensure high-quality outcomes.
Graphic Designer at Katika Integrated Communications
April 1, 2010 - Present
Graphic Designer (contract) at TD Bank Financial Group / Loop Enterprise Inc.
January 1, 2010 - April 1, 2010
Supported TD Bank Financial Group and Xerox on the Marketing Express project, ensuring brand-consistent, accessible marketing materials. Reworked, verified, and standardized templates for invitations, brochures, posters, advertisements, and fact sheets following TD brand guidelines. Tagged and XML-scripted design files to integrate them into the Marketing Express platform. Uploaded, tested, and validated final assets within the system to ensure correct functionality and end-user usability. Collaborated with cross-functional technical and marketing teams to ensure accurate deployment of high-volume digital assets.
Graphic Designer at Keller Estate Winery
February 1, 2000 - September 30, 2023
Freelance graphic design work for Keller Estate Winery.
Graphic Designer (remote freelance) at Keller Estate Winery
February 1, 2000 - September 1, 2023
Provided ongoing graphic design services for winery branding, packaging, and marketing collateral as a remote freelancer, delivering consistent visual identity and digital assets across channels.

Education

Bachelor degree in Graphic Design at Universidad Nuevo Mundo A.C
September 3, 1980 - August 3, 1985
Bachelor degree in Graphic Design at Universidad Nuevo Mundo, A.C. (Mexico)
January 11, 2030 - February 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Financial Services, Retail, Non-Profit Organization, Healthcare