Hi, I’m Liam Richards, a multi-disciplinary designer with over a decade of experience across fashion, tech/AI, healthcare and finance. I’ve led high-profile campaigns, including an OOH takeover at St Paul’s Station, and I’ve crafted visual identities and campaigns for clients like Global X ETFs, State Of Joy, and ElectronRx. I’m passionate about bridging design, storytelling and strategy to create brands that feel human and purposeful. Whether I’m shaping a brand’s DNA, producing compelling motion graphics, or designing practical product interfaces, I love collaborating to interpret client needs and turn ideas into tangible, impactful work.…

Liam Richards

Hi, I’m Liam Richards, a multi-disciplinary designer with over a decade of experience across fashion, tech/AI, healthcare and finance. I’ve led high-profile campaigns, including an OOH takeover at St Paul’s Station, and I’ve crafted visual identities and campaigns for clients like Global X ETFs, State Of Joy, and ElectronRx. I’m passionate about bridging design, storytelling and strategy to create brands that feel human and purposeful. Whether I’m shaping a brand’s DNA, producing compelling motion graphics, or designing practical product interfaces, I love collaborating to interpret client needs and turn ideas into tangible, impactful work.…

Available to hire

Hi, I’m Liam Richards, a multi-disciplinary designer with over a decade of experience across fashion, tech/AI, healthcare and finance. I’ve led high-profile campaigns, including an OOH takeover at St Paul’s Station, and I’ve crafted visual identities and campaigns for clients like Global X ETFs, State Of Joy, and ElectronRx. I’m passionate about bridging design, storytelling and strategy to create brands that feel human and purposeful.

Whether I’m shaping a brand’s DNA, producing compelling motion graphics, or designing practical product interfaces, I love collaborating to interpret client needs and turn ideas into tangible, impactful work.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Designer, EU Region at Tema ETFs
January 1, 2025 - Present
Joined the in-house marketing team, initially supporting design colleagues in New York, then expanding to Senior Designer responsibilities for the EU region. Responsibilities included updating factsheets, decks, and sales materials; creating digital banners for web/print; and shaping a Netflix-caliber visual treatment for financial explainers. Also designed event invitations and contributed to campaign aesthetics.
Senior Designer, EU Region at Global X ETFs
August 1, 2022 - March 1, 2025
Worked as part of the London marketing team, initially supporting designers in New York. As EU branches gained autonomy, responsibilities grew to Senior Designer for the EU region. Tasks included updating factsheets, decks, and research materials, plus web/print banner ads. Led the Netflix-quality video visuals for financial explainers and became the go-to for European event invitations; spearheaded a Europe-wide OOH campaign culminating in the St Paul’s Underground Station takeover (84 posters).
Brand Designer at ElectronRx
January 1, 2021 - January 1, 2022
Transformed an undervalued placeholder website into an online library of white papers, creating a cohesive digital library experience and a scalable information architecture.
Art Director / Brand Designer at State Of Joy
January 1, 2020 - January 1, 2021
Shaped brand DNA from concept to execution, designing logos, garment graphics, techpacks, trims, and accessories for the first collection. Led production pitches in Portugal to secure a production partner, assisted with product photography, web design, and a bespoke social media rollout. Designed four collections and crafted a narrative across touchpoints to guide the brand’s first year.
Brand Designer at Diego Maradona
January 1, 2020 - January 1, 2020
Contributed branding visuals for a high-profile collaboration project.
Brand Designer at Troyboi
January 1, 2019 - January 1, 2019
Developed visual identity and branding for the artist’s projects and performances.
Brand Designer at Africa10
January 1, 2019 - January 1, 2019
Designed merchandise and facilitated large-scale production for the talent/organization.
Brand Designer at Ego&East
January 1, 2019 - January 1, 2019
Brand design work supporting merchandise and marketing initiatives.
Brand Designer at Tokyo Pizza
January 1, 2019 - January 1, 2019
Created visual identity, branding, menu design, and outdoor signage for the restaurant opening.
Brand Designer at Swiss Embassy
January 1, 2015 - January 1, 2015
Brand and design support for embassy-related branding initiatives.
Senior Designer (EU) at Global X
August 1, 2022 - March 1, 2025
Senior designer for the EU region within Global X's marketing team; updated factsheets, decks and research materials; created banner ads and print collateral; developed Netflix-quality video treatments explaining key financial concepts; designed Europe-wide event invites and led an 84-poster OOH takeover at St Paul’s Underground.
Brand Designer / Art Director at State Of Joy
June 1, 2020 - June 1, 2021
Translated concept into brand DNA; designed logos, garment graphics, techpacks, trims and the first collection; secured production partner; contributed to product photography, web design and a bespoke social media rollout of 12 posts with 3D video and sound design; produced four collections and shaping the brand’s marketing direction.
Designer at ElectronRx
January 1, 2021 - January 1, 2022
Transformed an undervalued placeholder website into an online library of white papers; created information architecture, editorial layout and digital assets to support thought leadership.
Designer at Swiss Embassy
January 1, 2015 - December 31, 2015
Branding and visual design for embassy communications and collateral, supporting diplomatic initiatives with clear, polished visuals.
Designer / Brand Designer at Tokyo Pizza
August 1, 2019 - December 31, 2019
Defined visual identity, designed food and drinks menus, and outdoor signage for the restaurant opening.
Designer at Africa 10
January 1, 2019 - December 31, 2019
Logo application for merchandise and coordination of large-scale production.
Designer at Diego Maradona
January 1, 2020 - December 31, 2020
Branding and design support for a high-profile sports figure/brand; packaging and promotional materials.
Designer at Troyboi
January 1, 2019 - December 31, 2019
Artwork and marketing collateral for the musician, including posters and digital assets.
Designer at Tema ETFs
January 1, 2025 - January 1, 2025
Brand and design work as part of ETF product campaigns and branding.
Senior Designer at Global X ETFs
August 1, 2022 - March 31, 2025
Supported design team in New York; responsibilities expanded to senior designer for EU; updated factsheets, decks and research materials; produced Netflix-quality video treatments explaining key financial concepts; created event invites; led an 84-posters OOH campaign across Europe culminating at St Paul’s Underground Station; collaborated with art director; focused on brand storytelling and marketing through multi-channel touchpoints.
Art Director at State Of Joy
June 1, 2020 - June 1, 2021
Shaped brand DNA and narrative; designed vision from research and moodboarding to product design and marketing; created logos, garment graphics, techpacks, trims and accessories for the first collections; secured production partner; assisted with photography, web design, and a bespoke social media rollout; led the brand’s creative direction across multiple touchpoints.
Designer at Tokyo Pizza
August 1, 2019 - Present
Developed visual identity and branding, designed the menu and outdoor signage for an Italian/Japanese fusion restaurant.
Senior Designer, EU Region at Global X ETFs (Global X)
August 1, 2022 - March 1, 2025
Supported the design team in London and New York; updated factsheets, decks, banners; created Netflix-quality explainer video visuals; led out-of-home campaigns across Europe, culminating in 84 posters at St Paul’s Underground Station; developed visual language and events invites; matured as designer within a small team led by an art director.
Freelance Designer at ElectronRx
January 1, 2021 - January 1, 2022
Transformed placeholder site into online library of white papers; designed information architecture and visuals.
Freelance Designer at Ego&East
January 1, 2019 - Present
Worked on design projects for Ego&East in 2019.

Education

BA Hons Graphic Design at Camberwell College of Arts, University of the Arts London
January 11, 2030 - February 12, 2026
Foundation Diploma Art and Design at Bradford College
January 11, 2030 - February 12, 2026
BA Hons Graphic Design at Camberwell College of Arts, University of the Arts London
January 11, 2030 - March 4, 2026
Foundation Diploma Art and Design at Bradford College
January 11, 2030 - March 4, 2026
BA Hons Graphic Design at Camberwell College of Arts, University of the Arts London
January 11, 2030 - March 24, 2026
Foundation Diploma Art and Design at Bradford College
January 11, 2030 - March 24, 2026

Qualifications

BA (Honors) Graphic Design - Camberwell Collage Of Arts - University of the Arts London
September 12, 2012 - June 15, 2015

Industry Experience

Financial Services, Media & Entertainment, Consumer Goods, Software & Internet, Travel & Hospitality, Professional Services, Healthcare, Government, Retail

Skills

Experience Level