Available to hire
I’m Lucila Di Vanni Frick, a Senior Product Designer based in Munich with 6+ years transforming complex business challenges into clear, user-centric experiences, especially for scalable SaaS platforms. I excel at bridging user needs and business goals, leading cross-functional teams, and building design systems. I believe great design comes from deep collaboration and a solid understanding of the ‘why’ behind the ‘what’.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
German
Advanced
Portuguese
Beginner
Italian
Beginner
Work Experience
Product Designer at Jimdo GmbH
April 1, 2025 - September 11, 2025Led the optimization of the checkout flow, a critical business area, improving mobile UX and increasing conversions by 2%. Introduced strategic features such as Apple Pay and trust signals to reduce friction and cart abandonment. Led ideation and testing of upsell strategies for longer plans and add-ons, directly contributing to increased revenue. Maintained and evolved the internal design system to ensure consistency and efficiency across the product. Collaborated closely with PMs and developers to launch accessible, high-quality UI components.
Associate UX Product Designer at Black Rock Hungary Kft.
October 1, 2022 - September 11, 2025Elevated a complex fund comparison experience through improved data visualization and interaction design, simplifying a key financial decision. Drove usability testing to gather critical user insights that informed design improvements. Led migration of all UI assets from Sketch to Figma, improving team efficiency. Partnered with Compliance and Product teams to ensure all design solutions met regulatory and business requirements.
UX Designer at UX Studio
January 1, 2022 - September 11, 2025Designed a B2B compliance platform from scratch for a German tech client. Facilitated user interviews and stakeholder workshops to define the MVP scope and ensure a user-centered product vision. Built a responsive design system and user flows, and conducted moderated testing to validate hypotheses. Authored thought leadership content for the agency blog reflecting a strong user-centered design approach.
UX Content Designer (Semi-Senior) at Mercado Libre S.R.L.
February 1, 2021 - September 11, 2025Pioneered content and information architecture for 'Mercado Envíos Extra', a new logistics tool for LATAM. Designed the content strategy for critical touchpoints including landing pages, internal dashboards, and a mobile app. Coordinated cross-functional relationships with Product, UX, Dev, and Legal to ensure content was clear and compliant with business goals. Developed a comprehensive content strategy for FAQs and billing that improved user understanding and reduced support inquiries.
Digital Marketing Specialist (Semi-Senior) at Licencias Online S.R.L.
September 1, 2019 - September 11, 2025Created and optimized landing pages and email campaigns for SaaS and B2B clients, contributing to a 25% increase in open rates. Streamlined data workflows by unifying multiple sources into clean, actionable databases. Led the implementation and training on a new CMS, reducing content update time by 40%. Managed and analyzed digital campaigns across diverse vendors.
Customer Success & Account Manager at Restaurante (acquired by TheFork)
November 1, 2016 - September 11, 2025Demonstrated strong ability to build relationships with key business partners, ensuring high retention and account growth.
Shift Supervisor & Barista at Starbucks Coffee
January 1, 2014 - September 11, 2025Developed strong communication and problem-solving skills in a fast-paced environment.
Product Designer at Jimdo GmbH
April 1, 2025 - September 11, 2025Led optimization of the checkout flow, introduced Apple Pay and trust signals to reduce friction and cart abandonment; led ideation and testing of upsell strategies; maintained and evolved the internal design system; collaborated with PMs and developers to launch accessible and high-quality UI components.
Associate UX Product Designer at Black Rock Hungary Kft.
October 1, 2022 - September 11, 2025Elevated a complex fund comparison experience through improved data visualization and interaction design; drove usability testing; migrated UI assets from Sketch to Figma; partnered with Compliance and Product teams to meet regulatory and business requirements.
UX Designer at UX Studio
January 1, 2022 - September 11, 2025Designed a B2B compliance platform from scratch for a German tech client; facilitated stakeholder workshops and user interviews to define MVP scope; built a responsive design system and user flows; conducted moderated testing to validate hypotheses.
Digital Marketing Specialist (Semi-Senior) at Mercado Libre S.R.L.
February 1, 2021 - September 11, 2025Pioneered content and information architecture for 'Mercado Envíos Extra' (LA LATAM) – a new logistics tool; designed user experience and content strategy for critical touchpoints; navigated cross-functional relationships to ensure content clarity and compliance; developed robust FAQ and billing content; earned a promotion.
Digital Marketing Specialist (Semi-Senior) at Licencias Online S.R.L.
September 1, 2019 - September 11, 2025Created and optimized landing pages and email campaigns for SaaS and B2B clients, resulting in a 25% increase in open rates; streamlined data workflows and CMS implementation, reducing content update time by 40%; managed digital campaigns across vendors.
Customer Success & Account Manager at Restorando (acquired by TheFork)
November 1, 2016 - September 11, 2025Built strong partnerships with key business stakeholders to ensure customer success and account growth; managed onboarding and ongoing support to improve retention.
Shift Supervisor & Barista at Starbucks Coffee
January 1, 2014 - September 11, 2025Developed strong communication and problem-solving skills in a fast-paced environment; delivered excellent customer service and team support.
Product Designer at Jimdo GmbH
April 1, 2025 - September 11, 2025Led the spearhead optimization of the checkout flow, a critical business area, improving mobile UX and increasing conversions by 2%. Introduced strategic features like Apple Pay and trust signals to reduce friction and cart abandonment. Led ideation and testing of upsell strategies for longer-term plans and add-ons, contributing to revenue growth. Maintained and evolved the internal design system for consistency and efficiency across the product. Collaborated closely with PMs and developers to launch accessible, high-quality UI components.
Associate UX Product Designer at Black Rock Hungary Kft.
October 1, 2022 - September 11, 2025Elevated a complex fund comparison experience through improved data visualization and interaction design, simplifying a key financial decision for users. Drove usability testing to gather critical user insights, informing and simplifying design improvements. Led migration of UI assets from Sketch to Figma, improving team efficiency and implementing a cleaner, more accessible component library. Partnered with Compliance and Product teams to ensure designs met regulatory and business requirements.
UX Designer at UX Studio
January 31, 2022 - September 11, 2025Designed a B2B compliance platform from scratch, leading the project from initial discovery to delivery for a German tech client. Facilitated user interviews and stakeholder workshops to define the MVP scope and ensure a clear, user-centered product vision. Built the responsive design system and user flows, and conducted moderated testing to validate key hypotheses. Authored thought leadership content for the agency's blog on empathy and UX writing, reflecting a strong communication-first approach to design.
UX Content Designer (Semi-Senior) at Mercado Libre S.R.L.
February 1, 2021 - September 11, 2025Pioneered the content and information architecture for 'Mercado Envíos Extra', a new logistics tool for the LATAM market. Designed the user experience and content strategy for critical touchpoints, including landing pages, internal dashboards, and a mobile app. Navigated complex cross-functional relationships with Product, UX, Devs, and Legal to ensure content was clear and compliant with business goals. Developed a comprehensive content strategy for FAQs and billing that improved user understanding and reduced support inquiries. Earned a promotion from Analyst to Semi-Senior due to a critical role in the project's success.
Digital Marketing Specialist (Semi-Senior) at Licencias Online S.R.L.
September 1, 2019 - September 11, 2025Created and optimized landing pages and email campaigns for SaaS and B2B clients, resulting in a 25% increase in open rates. Streamlined data workflows by unifying multiple sources into clean, actionable databases. Led the implementation and training on a new CMS, reducing content update time by 40%. Managed and analyzed digital campaigns across a diverse range of vendors.
Customer Success & Account Manager at Previo Experience Restaurante (acquired by TheFork)
November 1, 2016 - September 11, 2025Demonstrated strong ability to build relationships with key business partners, ensuring high retention and account growth.
Shift Supervisor & Barista at Starbucks Coffee
January 1, 2014 - September 11, 2025Developed strong communication and problem-solving skills in a fast-paced environment.
Education
Bachelor's Degree in Communication at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - January 1, 2018Bachelor's Degree in Communication at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - January 1, 2018Bachelor's Degree in Communication at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - January 1, 2018Qualifications
UX / UI Certification
January 1, 2020 - September 11, 2025UX / UI Design (Coderhouse)
January 1, 2019 - September 11, 2025Web Design Certification (Coderhouse)
January 1, 2016 - September 11, 2025UX/UI Certification (Coderhouse)
January 1, 2020 - September 11, 2025UX / UI – User Experience & Interactions Design (UTN)
January 1, 2019 - September 11, 2025Web Design Certification (Coderhouse)
January 1, 2016 - September 11, 2025UX / UI Certification -Coderhouse
January 1, 2020 - September 11, 2025UX / UI Certification - UTN
January 1, 2019 - September 11, 2025Web Design Certification -Coderhouse
January 1, 2016 - September 11, 2025Industry Experience
Software & Internet, Professional Services, Retail, Education, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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