Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Luciana Perna Hernández Valencia. I’m an Argentinian-Italian Visual Communication Designer based in Valencia, Spain, with 7 years of experience in branding, digital design, and social media management. I have a proven track record in Health Tech and political communication environments, specializing in high-impact visual strategies for media. I love turning complex ideas into clear, engaging visuals across websites, social media, and email campaigns, using Adobe Creative Suite and Figma. I’ve led end-to-end identity projects, content design, and digital campaigns, collaborating with cross-functional teams to drive customer acquisition and retention.…Hi, I’m Luciana Perna Hernández Valencia. I’m an Argentinian-Italian Visual Communication Designer based in Valencia, Spain, with 7 years of experience in branding, digital design, and social media management. I have a proven track record in Health Tech and political communication environments, specializing in high-impact visual strategies for media. I love turning complex ideas into clear, engaging visuals across websites, social media, and email campaigns, using Adobe Creative Suite and Figma. I’ve led end-to-end identity projects, content design, and digital campaigns, collaborating with cross-functional teams to drive customer acquisition and retention.

Luciana Perna Hernández Valencia

Graphic Designer, Brand Designer, Presentation Designer, +2





Hi, I’m Luciana Perna Hernández Valencia. I’m an Argentinian-Italian Visual Communication Designer based in Valencia, Spain, with 7 years of experience in branding, digital design, and social media management. I have a proven track record in Health Tech and political communication environments, specializing in high-impact visual strategies for media. I love turning complex ideas into clear, engaging visuals across websites, social media, and email campaigns, using Adobe Creative Suite and Figma. I’ve led end-to-end identity projects, content design, and digital campaigns, collaborating with cross-functional teams to drive customer acquisition and retention.…Hi, I’m Luciana Perna Hernández Valencia. I’m an Argentinian-Italian Visual Communication Designer based in Valencia, Spain, with 7 years of experience in branding, digital design, and social media management. I have a proven track record in Health Tech and political communication environments, specializing in high-impact visual strategies for media. I love turning complex ideas into clear, engaging visuals across websites, social media, and email campaigns, using Adobe Creative Suite and Figma. I’ve led end-to-end identity projects, content design, and digital campaigns, collaborating with cross-functional teams to drive customer acquisition and retention.

Available to hire

Hi, I’m Luciana Perna Hernández Valencia. I’m an Argentinian-Italian Visual Communication Designer based in Valencia, Spain, with 7 years of experience in branding, digital design, and social media management. I have a proven track record in Health Tech and political communication environments, specializing in high-impact visual strategies for media.

I love turning complex ideas into clear, engaging visuals across websites, social media, and email campaigns, using Adobe Creative Suite and Figma. I’ve led end-to-end identity projects, content design, and digital campaigns, collaborating with cross-functional teams to drive customer acquisition and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Digital Graphic Designer at Home Medical Management

March 1, 2023 - Present

Contributed to the company’s recognition by TIME Magazine as one of the top 4 Health Tech firms in Spain through branding and digital engagement strategies. End-to-end visual identity management across website, social media, and email marketing using Adobe Creative Suite and Figma. Design of graphic and audio-visual assets for customer acquisition and retention campaigns.

Communications Advisor & Press Chief at Senate of the Province of Buenos Aires

December 1, 2018 - December 1, 2022

Led the electoral victory of Senator Francisco Durán (52.74% of votes) by directing the press strategy, digital communications, and audio-visual production of the campaign. Social media management: planning, design, and editing of digital and institutional content.

Graphic Designer & Community Manager at Municipality of San Andrés de Giles

January 1, 2017 - December 1, 2018

Led the city branding project culminating in a launch event attended by 5,000 people. Comprehensive design management (branding, signage, large-format plotting, printing) and official Social Media Management. Digital KPI analysis and social media crisis management.