Luana Motta

Experience Designer at Mendelics + meuDNA

Led rebranding projects through market research, stakeholder interviews, and workshops; directed brand deployment across social, websites, campaigns, events, and packaging; developed storytelling for pitches; managed design team's workflow, supervised photoshoots, and coordinated with vendors for signage.

Brand Guardian at Interbrand São Paulo

Ensured brand identity consistency across client deliverables; prepared reports for agencies, institutional presentations, and brand territories.

Visual Identity Intern at Interbrand São Paulo

Created visual identities, performed competitor analysis, and developed brand territories; edited photos; designed icons; produced brand manifesto videos; supported presentations; conducted brand strength analysis for the Best Brazilian Brands ranking.

Strategist and Designer at Freelancer

Partnered with companies to deliver end-to-end brand strategy projects, from initial diagnostics and platform creation to the final design and application of visual identities.

Designer at Evidenze España

Developed creative concepts and graphic solutions for visual identities, social media, and websites, while designing visual assets that aligned with brand strategies for pharmaceutical clients including AstraZeneca, Pfizer, IBSA, and Ipsen.

Experience Designer at Mendelics + meuDNA

Led rebranding projects by conducting market research, stakeholder interviews, and coordinating workshops. Directed brand deployment across physical and digital platforms, including social media, websites, campaigns, events and packaging. Developed storytelling for presentations and pitch decks. Managed the design team’s workflow, supervised photoshoots, provided visual direction, and supported the company’s signage project by coordinating with vendors.

Brand Guardian at Interbrand São Paulo

Reviewed client deliverables to ensure alignment with brand identity and strategic guidelines, maintaining consistency. Prepared reports for agencies, institutional presentations, and brand territories.

Visual Identity Intern at Interbrand São Paulo

Created visual identities, conducted competitor analysis, and developed brand territories. Edited photos, designed icons, and produced brand manifesto videos. Supported the team in creating visually compelling presentations. Conducted brand strength analysis for the Best Brazilian Brands ranking.

Strategist and Designer at Freelancer

Partnered with companies to deliver end-to-end brand strategy projects, from initial diagnostics and platform creation to the final design and application of visual identities.