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I'm Lubna Putri Syahbana, a Product Manager with 5+ years of experience driving product strategy and end-to-end delivery across multiple domains in complex multi-market environments (Southeast and South Asia). I translate business objectives into outcome-based roadmaps, lead data-driven discovery, and scale platform and customer-facing solutions that support high-volume commerce and operational efficiency. I excel in experimentation, metrics-driven prioritization, and cross-functional decision-making, partnering with Engineering, Design, and Business stakeholders to manage dependencies and deliver sustained impact. I'm known for bringing structure, clarity, and execution rigor in fast-paced, ambiguous contexts. I collaborate closely with teams to define impact, achieve measurable results, and continuously improve user journeys. I thrive in cross-cultural environments and am passionate about building products that customers love while aligning with business goals.…I'm Lubna Putri Syahbana, a Product Manager with 5+ years of experience driving product strategy and end-to-end delivery across multiple domains in complex multi-market environments (Southeast and South Asia). I translate business objectives into outcome-based roadmaps, lead data-driven discovery, and scale platform and customer-facing solutions that support high-volume commerce and operational efficiency. I excel in experimentation, metrics-driven prioritization, and cross-functional decision-making, partnering with Engineering, Design, and Business stakeholders to manage dependencies and deliver sustained impact. I'm known for bringing structure, clarity, and execution rigor in fast-paced, ambiguous contexts. I collaborate closely with teams to define impact, achieve measurable results, and continuously improve user journeys. I thrive in cross-cultural environments and am passionate about building products that customers love while aligning with business goals.

Lubna Putri Syahbana

Project Manager, Product Marketer, Content Creator, +5

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I'm Lubna Putri Syahbana, a Product Manager with 5+ years of experience driving product strategy and end-to-end delivery across multiple domains in complex multi-market environments (Southeast and South Asia). I translate business objectives into outcome-based roadmaps, lead data-driven discovery, and scale platform and customer-facing solutions that support high-volume commerce and operational efficiency. I excel in experimentation, metrics-driven prioritization, and cross-functional decision-making, partnering with Engineering, Design, and Business stakeholders to manage dependencies and deliver sustained impact. I'm known for bringing structure, clarity, and execution rigor in fast-paced, ambiguous contexts. I collaborate closely with teams to define impact, achieve measurable results, and continuously improve user journeys. I thrive in cross-cultural environments and am passionate about building products that customers love while aligning with business goals.…I'm Lubna Putri Syahbana, a Product Manager with 5+ years of experience driving product strategy and end-to-end delivery across multiple domains in complex multi-market environments (Southeast and South Asia). I translate business objectives into outcome-based roadmaps, lead data-driven discovery, and scale platform and customer-facing solutions that support high-volume commerce and operational efficiency. I excel in experimentation, metrics-driven prioritization, and cross-functional decision-making, partnering with Engineering, Design, and Business stakeholders to manage dependencies and deliver sustained impact. I'm known for bringing structure, clarity, and execution rigor in fast-paced, ambiguous contexts. I collaborate closely with teams to define impact, achieve measurable results, and continuously improve user journeys. I thrive in cross-cultural environments and am passionate about building products that customers love while aligning with business goals.

Available to hire

I’m Lubna Putri Syahbana, a Product Manager with 5+ years of experience driving product strategy and end-to-end delivery across multiple domains in complex multi-market environments (Southeast and South Asia). I translate business objectives into outcome-based roadmaps, lead data-driven discovery, and scale platform and customer-facing solutions that support high-volume commerce and operational efficiency. I excel in experimentation, metrics-driven prioritization, and cross-functional decision-making, partnering with Engineering, Design, and Business stakeholders to manage dependencies and deliver sustained impact.

I’m known for bringing structure, clarity, and execution rigor in fast-paced, ambiguous contexts. I collaborate closely with teams to define impact, achieve measurable results, and continuously improve user journeys. I thrive in cross-cultural environments and am passionate about building products that customers love while aligning with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Project & Administrative Support at Regional E-commerce Platform

April 1, 2023 - April 1, 2025

Researched and compiled structured lists of partners, sellers, and internal stakeholders across multiple markets, maintaining accurate tracking files to support outreach and follow-ups. Managed task tracking, documentation, and status updates across ongoing initiatives, ensuring timely follow-up and clear visibility using spreadsheets and internal tools. Supported stakeholder communications by preparing summaries, coordinating inputs, and ensuring alignment across business, operations, and external partners. Maintained organized records and performance logs, regularly updating data to reflect latest outcomes, issues, and next actions. Assisted with digital activities including content coordination, basic campaign monitoring, and platform updates in collaboration with cross-functional teams.

Regional Product Manager at Alibaba International Digital Commerce Group (AIDC)

April 1, 2023 - April 1, 2025

Owned end-to-end product planning and execution for regional product modules used across Southeast and South Asian markets, translating business strategy into clear product requirements, roadmaps, and measurable outcomes leading to a +29% YoY increase in homepage orders. Conducted market analysis, competitive benchmarking, and Voice of Customer research to shape product hypotheses, resulting in a +32% QoQ uplift in guided order conversion and a +7% uplift in CTR via iterative optimization. Leveraged performance data and qualitative user insights to continuously improve user journeys, resulting in a +10% improvement in new user conversion through segmented onboarding strategies and targeted promotional content. Defined user flows, acceptance criteria, and success metrics; managed backlogs and experiments (A/B testing) to continuously improve engagement, achieving +77% QoQ DAU growth on a key mindset module. Led development and ongoing enhancement of internal platforms and shared tools s

Senior Analyst, Product Management at Lazada Indonesia

October 1, 2021 - March 1, 2023

Identified seller bottlenecks and root causes using data and field insights, proposing targeted product and process improvements that drove high-impact regional performance, including +188% guided buyers, +125.5% guided GMV, and +173.2% guided orders. Managed end-to-end product launches, covering pilot testing, iterative improvements, seller readiness, training, and official rollout communications, contributing to top regional performance metrics for the Chat feature (fastest response time and highest conversion rate across SEA). Collaborated with regional product teams to define requirements and align execution across multiple SEA markets, enabling consistent adoption and scalability of seller-facing tools and strong regional performance in engagement and conversion metrics. Executed online and offline training programs for sellers and internal stakeholders, improving feature understanding and utilization and supporting the highest adoption rate for a strategic Chat bot initiative, wh

Analyst, Payment – e-Wallet & Digital Goods at Lazada Indonesia

November 1, 2020 - September 1, 2021

Conducted A/B testing across multiple digital payment methods, optimizing messaging, placement, and creative formats, which drove an average CTR uplift of over 60% during Mega Campaigns. Performed market research and analyzed product performance, user behavior, and payment trends, enabling data-backed optimization that delivered up to a 40% uplift in sales orders. Enhanced content planning and led visual direction for creative assets, ensuring consistency and clarity across channels, significantly improving user engagement and campaign effectiveness during high-traffic periods. Planned and managed end-to-end communications for online payments and loyalty programs across CRM and social channels, ensuring strong execution and contributing to sustained campaign performance uplift. Worked closely with external partners and internal stakeholders on campaign execution and merchandising, ensuring timely delivery, strong visibility, and alignment with commercial objectives.

Project Marketing at PT Propan Raya ICC

April 1, 2019 - March 1, 2020

Developed and executed targeted marketing strategies by observing potential customers and maintaining strong relationships with existing clients, driving 300%+ monthly increases in sales targets for government projects and exceeding revenue by over 100% through catalog-based offerings. Assisted 10+ government customers in preparing technical specifications and provided regular project progress reports, building trust and credibility that helped secure multiple government project deals and strengthen long-term customer relationships. Coordinated closely with R&D and Design teams to launch a new product catalog, aligning product positioning with market needs and reporting progress directly to the CEO, accelerating adoption in government projects. Created creative concepts for marketing plans, promotional programs, and sales enablement tools, improving product visibility and supporting faster decision-making among institutional buyers.