I’m Luca, I work across video editing, creative writing, and digital content management—handling both organic and paid social. I’m data-aware and experimentation-driven: I test, learn, and optimize to build audiences, strengthen brand presence, and deliver consistent results.

Luca Castronovi

I’m Luca, I work across video editing, creative writing, and digital content management—handling both organic and paid social. I’m data-aware and experimentation-driven: I test, learn, and optimize to build audiences, strengthen brand presence, and deliver consistent results.

Available to hire

I’m Luca, I work across video editing, creative writing, and digital content management—handling both organic and paid social. I’m data-aware and experimentation-driven: I test, learn, and optimize to build audiences, strengthen brand presence, and deliver consistent results.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Producer & Host at Noob Podcast
January 1, 2026 - Present
Creator and host of the Noob Podcast. Discusses pop culture and video games, while also curating and managing social content around the podcast. Works on production and delivery of episodic content, focusing on audience engagement and community building through social distribution.
Account Assistant at Zenith Media
January 1, 2022 - January 1, 2025
Supports account management in an international advertising/media company. Assists with project and account operations for clients including Barilla, Disney, and Swarovski.
Social Media & Community Manager (Freelance) at Freelance
January 1, 2021 - Present
Manages social profiles for small businesses, handling both organic content and paid ads on Meta platforms. Builds brands and communities through content testing, iteration, and optimization to improve engagement and performance over time.
Video editor (Freelance) at Freelance
January 1, 2019 - January 1, 2022
Creates short-form video content for different niches, with a focus on pop culture and journalism-style content. Responsible for editing and assembling deliverables optimized for social platforms, including adapting content formats for audience engagement.

Education

Business Management at Università Cattolica
January 11, 2030 - July 14, 2026
Marketing Management at Università L. Bocconi
January 11, 2030 - July 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services