Led marketing and brand management, delivering cohesive campaigns across social, digital and production channels. Managed budgets, timelines and cross-functional collaborations across creative, strategy and media to drive ROI. Conducted consumer and competitive analyses to inform brand strategy and campaign optimization, while supporting brand positioning and ongoing marketing initiatives to drive awareness and consideration.

Marketing Manager at Media Action

January 1, 2024 - March 31, 2025

Managed integrated marketing campaigns across social, digital and content channels for a portfolio of brands. Led cross-functional teams across creative, strategy and media to deliver cohesive brand campaigns. Owned campaign planning, budget management and timelines, ensuring efficient delivery and strong ROI. Conducted consumer, competitor and performance analysis to inform brand strategy and campaign optimization. Supported brand positioning work and always-on marketing initiatives to drive awareness and consideration.

Social Media Manager at P.E Nation

April 1, 2025 - Present

Led social media strategy and execution across key platforms, ensuring alignment with broader brand campaigns, seasonal drops and business objectives. Translated brand positioning into compelling content and campaign storytelling that drives brand affinity and engagement. Built and managed influencer and creator partnerships, delivering co-created content that strengthens brand credibility and reach. Monitored performance and consumer response, using insights to refine content strategy and support brand growth.

Social Media Manager at M&C Saatchi Group AU NZ

January 1, 2024 - March 1, 2025

Developed social-led brand strategies for multiple clients, supporting integrated campaigns across paid, owned and earned channels. Delivered end-to-end campaign execution, from strategic planning and creative briefing through to launch and optimization. Led content innovation, testing new formats and culturally relevant storytelling to improve engagement and brand impact. Worked closely with brand, creative and media teams to ensure consistent messaging and strong brand presence across touchpoints. Managed influencer and brand partnerships to extend campaign reach and authenticity.