I’m a creative and innovative cultural professional with over 15 years of experience leading successful cultural projects. I specialize in Cultural Planning, museology, Art, Corporate Culture, Creative Direction, Communication, Digital Innovation, and Training, always seeking new challenges and boundary-breaking opportunities. As the founder of ELV-Culture of Innovation and an educator across universities and foundations, I design strategies that engage audiences, narrate heritage, and transform institutions. I thrive in multidisciplinary teams and love turning complex history into engaging experiences through exhibitions, digital archives, edutainment, and immersive technology.

Luca Marchionni

I’m a creative and innovative cultural professional with over 15 years of experience leading successful cultural projects. I specialize in Cultural Planning, museology, Art, Corporate Culture, Creative Direction, Communication, Digital Innovation, and Training, always seeking new challenges and boundary-breaking opportunities. As the founder of ELV-Culture of Innovation and an educator across universities and foundations, I design strategies that engage audiences, narrate heritage, and transform institutions. I thrive in multidisciplinary teams and love turning complex history into engaging experiences through exhibitions, digital archives, edutainment, and immersive technology.

Available to hire

I’m a creative and innovative cultural professional with over 15 years of experience leading successful cultural projects. I specialize in Cultural Planning, museology, Art, Corporate Culture, Creative Direction, Communication, Digital Innovation, and Training, always seeking new challenges and boundary-breaking opportunities.

As the founder of ELV-Culture of Innovation and an educator across universities and foundations, I design strategies that engage audiences, narrate heritage, and transform institutions. I thrive in multidisciplinary teams and love turning complex history into engaging experiences through exhibitions, digital archives, edutainment, and immersive technology.

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Language

English
Advanced
French
Intermediate
Italian
Fluent

Work Experience

Founder / Curator / Creative Director at ELV-Culture of Innovation SRL
January 1, 2016 - November 21, 2025
Founder with extensive experience managing and curating innovative artistic and cultural projects. Develop creative strategies that foster audience engagement, promote high-profile cultural events, and facilitate fruitful collaborations between artists and organizations.
Creative Professor at Fondazione COVA
December 31, 2023 - December 31, 2023
Instructional design and teaching on Gamification, AR/VR, Experience Design, and Prototyping; courses on Furniture Design and Digital Manufacturing Technician; funded by Regione Lombardia and European Social Funds.
Creative Production System Professor at SIDA Academy Milano
December 31, 2018 - December 31, 2018
Educational planning and teaching activities in the Master’s program in Management of the Cultural and Creative Production System.
Co-Founder at Brand Coolture
December 31, 2020 - December 31, 2020
Curator role in the design of scientific and cultural exhibitions; edutainment exhibitions; member of the Scientific Committee of the Biodiversity Festival for Parco Nord Milano.
Creative Director & Project Manager at Chiesi Farmaceutici
December 31, 2020 - December 31, 2020
Design, implementation and management of the narrative journey of the Chiesi Farmaceutici Research Center (2013–2020); design, cataloging, and management of the Chiesi Farmaceutici Digital Archive.
Head of the Zambon Museum and Historical Archive at Zambon
December 31, 2015 - December 31, 2015
Developed a new organizational structure within Communications; produced and managed the Historical Archive and Corporate Museum; created interactive 3D tours and AR training; liaised with stakeholders; contributed to the Annual Report.
Oxy.gen Project Coordinator and Director at Oxy.gen (Zambon project)
December 31, 2015 - December 31, 2015
Designed, developed, and managed a science center edutainment program focused on the human body and environment; coordinated scientific, cultural, and educational activities with partners including Parco Nord Milano and Lombardy Region.
Contract Teacher at Colico
November 1, 2025 - November 21, 2025
Instructional design and teaching activities for the Italian language as part of the Forma.Temp Program.
Creative Production System Professor at SIDA Academy
December 31, 2018 - December 31, 2018
Educational planning and teaching activities in the Master's program 'Management of the Cultural and Creative Production System'.
Creative Director and Project Manager at Chiesi Farmaceutici
December 31, 2020 - December 31, 2020
Design, implementation and management of the narrative journey of the Chiesi Farmaceutici Research Center; design, implementation, and cataloging of the new Chiesi Farmaceutici Digital Archive.
OXY.GEN Project Coordinator and Director at Oxy.gen
December 31, 2015 - December 31, 2015
Coordinated design, development and management of a science center pavilion linked to Breath; planned scientific, cultural and educational activities for primary schools, researchers and citizens.

Education

Scientific High School Diploma at European School, Milan
September 1, 1997 - July 31, 2002
Degree Course in Classical Antiquities and Archaeology at University of Pavia
January 1, 2002 - December 31, 2006
Course in Cultural Heritage Management and Virtual Restoration at ARTEDATA Florence
January 1, 2007 - December 31, 2007
Virtual Architecture Master Course at SGI Studio
January 1, 2009 - December 31, 2010
Specialized Master’s Degree in Digital Tools for 3D Modeling at SGI Studio
January 1, 2009 - December 31, 2010
Specialized Master’s Degree in European Museology at IULM, Milan
January 1, 2011 - December 31, 2012
Master’s Degree in Museology and Museum Technology at IULM, Milan
January 11, 2030 - November 21, 2025
Advanced Course for the Contemporary Art Market at NABA, Milan
January 1, 2012 - December 31, 2013
Advanced Course in Curating II at NABA, Milan
January 1, 2014 - December 31, 2015
Master’s Degree in Art Gallery Management at Academy QuEM, Milan
January 1, 2021 - December 31, 2021
Scientific High School at European School Milan
September 1, 1997 - July 1, 2002
Cultural Heritage Management and Virtual Restoration Course at ARTEDATA FLORENCE
January 1, 2007 - January 1, 2007
Virtual Architecture Master Course at SGISTUDIO
January 1, 2009 - January 1, 2010
Specialized Master’s Degree - Digital Tools for 3D Modeling at SGISTUDIO
January 1, 2009 - January 1, 2010
Specialized Master’s Degree in European Museology at IULM Milan
January 1, 2011 - January 1, 2012
Advanced Course - Contemporary Art Market at NABA Milan
January 1, 2012 - January 1, 2013
Advanced Course - Curating II at NABA Milan
January 1, 2014 - January 1, 2015
Master’s Degree in Art Gallery Management at Academy Quem Milan
January 1, 2021 - November 21, 2025

Qualifications

Teacher registration with Lombardy Region
January 11, 2030 - November 21, 2025
Master’s Degree - Museology and Museum Technology
January 11, 2030 - November 21, 2025
Cultural Heritage Management and Virtual Restoration Course
January 1, 2007 - January 1, 2007
Virtual Architecture Master Course
January 1, 2009 - January 1, 2010
Specialized Master’s Degree - Digital Tools for 3D Modeling
January 1, 2009 - January 1, 2010
Specialized Master’s Degree in European Museology
January 1, 2011 - January 1, 2012
Advanced Course - Contemporary Art Market
January 1, 2012 - January 1, 2013
Advanced Course - Curating II
January 1, 2014 - January 1, 2015
Master’s Degree in Art Gallery Management
January 1, 2021 - November 21, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization, Travel & Hospitality, Life Sciences