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I'm Luca Maccacaro, a UI Design and Digital Marketing professional with over 5 years of experience creating user-centered digital experiences and integrated campaigns. I specialize in designing and optimizing web and mobile interfaces, developing lead generation funnels, and leveraging analytics to boost engagement, conversions and customer retention.…

Luca Maccacaro

UI Designer, Graphic Designer, Web Designer, +6

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I'm Luca Maccacaro, a UI Design and Digital Marketing professional with over 5 years of experience creating user-centered digital experiences and integrated campaigns. I specialize in designing and optimizing web and mobile interfaces, developing lead generation funnels, and leveraging analytics to boost engagement, conversions and customer retention.…

Available to hire

I’m Luca Maccacaro, a UI Design and Digital Marketing professional with over 5 years of experience creating user-centered digital experiences and integrated campaigns. I specialize in designing and optimizing web and mobile interfaces, developing lead generation funnels, and leveraging analytics to boost engagement, conversions and customer retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Digital Marketing Manager at TBD Consulting

October 1, 2023 - Present

Manage end-to-end campaigns from planning to performance analysis; design and optimize landing pages and lead generation funnels; optimize conversion processes to generate high-quality leads; implement marketing automation strategies to nurture leads, accelerate sales cycles and boost customer retention; develop and execute integrated digital marketing strategies across paid media (Meta Ads), content marketing and email campaigns; oversee project lifecycles; maintain long-term partnerships with key clients.

Social Media Manager at TBD Consulting

September 1, 2023 - October 19, 2025

Designed and executed social media strategies across Instagram, TikTok, LinkedIn, YouTube and Facebook; created content (copy, graphics, videos, reels, stories, newsletters) tailored to platform audiences; managed paid social advertising campaigns (Meta Ads), optimizing budgets to maximize ROI; performed A/B testing and performance analysis to refine campaigns and improve conversions; leveraged Meta Business Suite analytics to track KPIs.

UI Designer at Eklektikos

September 1, 2022 - October 19, 2025

Created interfaces for web and mobile applications to ensure a user-friendly digital experience; produced wireframes, user flows, prototypes and translated them into high-fidelity UI designs; conducted A/B and usability testing to optimize layouts, color schemes and interaction design; designed website mock-ups based on customer needs and research; collaborated with developers, product managers and marketing teams to meet business objectives.