Luca Maccacaro

Manage end-to-end campaigns from planning to performance analysis; design and optimize landing pages and lead generation funnels; optimize conversion processes to generate high-quality leads; implement marketing automation strategies to nurture leads, accelerate sales cycles and boost customer retention; develop and execute integrated digital marketing strategies across paid media (Meta Ads), content marketing and email campaigns; oversee project lifecycles; maintain long-term partnerships with key clients.

Designed and executed social media strategies across Instagram, TikTok, LinkedIn, YouTube and Facebook; created content (copy, graphics, videos, reels, stories, newsletters) tailored to platform audiences; managed paid social advertising campaigns (Meta Ads), optimizing budgets to maximize ROI; performed A/B testing and performance analysis to refine campaigns and improve conversions; leveraged Meta Business Suite analytics to track KPIs.

Created interfaces for web and mobile applications to ensure a user-friendly digital experience; produced wireframes, user flows, prototypes and translated them into high-fidelity UI designs; conducted A/B and usability testing to optimize layouts, color schemes and interaction design; designed website mock-ups based on customer needs and research; collaborated with developers, product managers and marketing teams to meet business objectives.