Hello, I’m Lucas Fernández, a Human-Centred UX Designer with a Professional Diploma in UX and a background in emergency nursing. I spent 9+ years in the NHS, where I developed strong empathy, critical thinking, and a deep understanding of complex systems, skills I now apply to designing accessible, user-friendly digital services. I have experience taking on end-to-end UX projects, from research to prototyping, combining formal training with real-world experience. I’m especially interested in designing inclusive, meaningful products that make a difference in people’s lives.…

Lucas Fernández

Hello, I’m Lucas Fernández, a Human-Centred UX Designer with a Professional Diploma in UX and a background in emergency nursing. I spent 9+ years in the NHS, where I developed strong empathy, critical thinking, and a deep understanding of complex systems, skills I now apply to designing accessible, user-friendly digital services. I have experience taking on end-to-end UX projects, from research to prototyping, combining formal training with real-world experience. I’m especially interested in designing inclusive, meaningful products that make a difference in people’s lives.…

Available to hire

Hello, I’m Lucas Fernández, a Human-Centred UX Designer with a Professional Diploma in UX and a background in emergency nursing. I spent 9+ years in the NHS, where I developed strong empathy, critical thinking, and a deep understanding of complex systems, skills I now apply to designing accessible, user-friendly digital services.

I have experience taking on end-to-end UX projects, from research to prototyping, combining formal training with real-world experience. I’m especially interested in designing inclusive, meaningful products that make a difference in people’s lives.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

UX Designer (Contract) at Polinesia Viajes
August 1, 2025 - August 1, 2025
Led an end-to-end UX project for a B2C travel agency, redesigning the digital booking experience to improve usability, conversion, and brand trust. Delivered the full research-to-prototype process, combining qualitative and quantitative insights to inform design strategy and business goals. Created personas and journey maps to define opportunity areas across the booking and inquiry flow. Designed information architecture and user flows, improving clarity of navigation and reducing friction points in task completion. Developed and tested high-fidelity interactive prototypes in Figma, validating interaction design and accessibility improvements through user feedback. Presented final recommendations to stakeholders, aligning design solutions with measurable business outcomes and implementation roadmap.
Senior Emergency Nurse at UCLH, London
January 1, 2025 - January 1, 2025
Clinical leadership in high-pressure emergency environments, delivering patient-centred care through rapid assessment, critical decision-making and cross-disciplinary collaboration. Supported service improvement initiatives aimed at optimising patient flow, communication and digital documentation processes. Demonstrated empathy, analytical thinking and systems awareness in dynamic healthcare contexts. Selected to support the rollout of the EPIC electronic health record system across emergency services, acting as a bridge between clinical users and IT development teams, providing real-time guidance and collecting end-user feedback for workflow and interface refinement.
EPIC Superuser at UCLH, London
May 1, 2019 - May 1, 2019
Selected to support the rollout of the EPIC electronic health record system across emergency services, acting as a bridge between clinical users and IT development teams. Provided real-time guidance, collected end-user feedback, and contributed to iteration of workflows and interface design. Key achievements included on-shift support and onboarding for new users, facilitating adoption through contextual training and clear communication, and helping establish feedback loops and documentation for recurring issues.
Early Clinical Roles at London (Various)
December 1, 2015 - December 1, 2015
Delivered holistic patient care across acute, community, and long-term settings. Roles included Staff Nurse at UCLH A&E, Staff Nurse at St Mark’s Hospital, Surgical & Colorectal Care Staff Nurse at Care UK – Marlet Manor, Elderly & Dementia Care Support Worker at Allied Care, and Learning Disabilities Support.

Education

Professional Diploma in UX Design at UX Design Institute - GCU
January 1, 2024 - July 1, 2024
Bachelor Degree in Nursing at Universidad de Santiago de Compostela
June 1, 2008 - June 1, 2011
Professional Diploma in UX Design at UX Design Institute - GCU
January 1, 2024 - July 1, 2024
Bachelor Degree in Nursing at University of Santiago de Compostela
June 1, 2008 - June 1, 2011

Qualifications

User Research - Methods & Best Practices (IxDF)
January 11, 2030 - October 31, 2025
Data-Driven Design: Quantitative Research for UX Personas & User Research
January 11, 2030 - October 31, 2025
AI for Designers Masterclass
January 11, 2030 - October 31, 2025
Ethical Use of AI in UX Research
January 11, 2030 - October 31, 2025
A/B Testing Masterclass
January 11, 2030 - October 31, 2025
IxDF - Interaction Design Foundation
January 11, 2030 - October 31, 2025
User Research - Methods & Best Practices
January 11, 2030 - October 31, 2025
Data-Driven Design: Quantitative Research for UX
January 11, 2030 - October 31, 2025
Personas & User Research
January 11, 2030 - October 31, 2025
Journey Mapping
January 11, 2030 - October 31, 2025
AI for Designers Masterclass
January 11, 2030 - October 31, 2025
A/B Testing Masterclass
January 11, 2030 - October 31, 2025
Ethical Use of AI in UX Research
January 11, 2030 - October 31, 2025

Industry Experience

Healthcare, Travel & Hospitality, Professional Services, Software & Internet, Education
    Polinesia Viajes | Improving Conversion for a B2C Travel Agency

    https://www.twine.net/signin

    POLINESIA Viajes : Designing a personalised, trust‑building website for a French Polynesia‑specialised travel agency

    What I did:
    • Conducted a benchmark of four Spanish travel competitors, analysing visual design, navigation, mobile experience, trust signals and booking processes to identify key gaps. 
    • Interviewed the agency’s CEO to align the redesign with user needs and business goals: we pivoted to emphasise trust, personalization and a high‑touch inquiry process rather than instant online booking. 
    • Created personas and user journey maps to visualise how visitors discover, book and reflect on trips — this revealed emotional highs and lows and informed the site’s structure and content. 
    • Developed a new information architecture rooted in research, reorganising content around user needs and business priorities so visitors could navigate, get inspired and act more easily. 
    • Designed wireframes, mid‑fidelity and high‑fidelity prototypes, conducted user testing and iterated the experience accordingly. 

    Result: A refined website design that builds trust, guides users smoothly from discovery to booking, and aligns business strategy with user expectations.