Lucas Hines
Hi, I’m Lucas Hines, a content strategist and copywriter who builds brand stories that resonate.
About
Hi, I’m Lucas Hines, a content strategist and copywriter who builds brand stories that resonate. I collaborate with remote and on-site teams to craft social, email, and UX-ready content for B2C and B2B audiences, delivering full-funnel campaigns. I’ve partnered with clients like Fujifilm Sonosite, Still Austin, Kala Music Co., Llamawood, TASI Bank, Cordis, Framework Events, Fumoto, Can-Tini, and Stäubli to shape messaging, creative content, and experiential concepts.
I create style guidelines, messaging hierarchies, and campaign content, and I also contribute to UX strategy to ensure accessible digital experiences. Outside of work, I enjoy Small Talk topics like pro wrestling, plants, cooking, improv, road trips, comics, D&D, sports, and vinyl — fueling my curiosity and inspiring ideas for brands great and small.
- 1 year's experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Travel & Hospitality
- Consumer Goods
- Healthcare
- Real Estate & Construction
- Computers & Electronics
- Telecommunications
- Agriculture & Mining
- Energy & Utilities
- Financial Services
- Other
Work experience
Collaborated with remote and on-site project teams to deliver creative brand content. Supplied copy for social media and email marketing with a focus on full-funnel strategy. Developed digital/print promotional content for B2C and B2B audiences. Created style guidelines, messaging hierarchies, and campaign content for local and national brands. Assisted in UX strategy with design teams to produce accessible website/app experiences. Developed thematic playbooks and digital/print content for large-scale fundraising events. Clients included Fujifilm Sonosite, Still Austin, Kala Music Co., Llamawood, TASI Bank, Cordis, Framework Events, Fumoto, Can-Tini, Stäubli KNOCK.
Created content as part of an in-house team for a national upscale window and door manufacturer. Developed strategies for wellness promotions, holiday events, and apparel/promotional guidelines. Provided editorial copy for social media content, trade marketing materials, and website articles. Clients included Fujifilm Sonosite, Still Austin, Kala Music Co., Llamawood, TASI Bank, Cordis, Framework Events, Fumoto, Can-Tini, Stäubli
Education
Majored in Enligsh. Minored in Creative Writing. Fishbowl Improv Comedy Club.
Top Dog - Fall 2014
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