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I’m Lucas Jones, a senior growth marketer specializing in turning complex B2B SaaS products into measurable revenue through full-funnel programs. I’ve led growth initiatives across EMEA and North America, aligning marketing, sales, and product to drive pipeline, optimize conversions, and accelerate revenue for technology platforms in manufacturing, retail, and consumer goods. I thrive on experimentation, education-led demand, and cross-functional collaboration to create scalable, data-driven go-to-market motions. Based in Berlin, I’m passionate about building structured lifecycle journeys—from lead scoring to SQL hand-offs and attribution—while delivering compelling, vertical-focused messaging and ROI-driven content. I enjoy partnering with SDRs, Sales, and Product to define value propositions, produce practical enablement assets, and continuously improve growth performance across global teams.…I’m Lucas Jones, a senior growth marketer specializing in turning complex B2B SaaS products into measurable revenue through full-funnel programs. I’ve led growth initiatives across EMEA and North America, aligning marketing, sales, and product to drive pipeline, optimize conversions, and accelerate revenue for technology platforms in manufacturing, retail, and consumer goods. I thrive on experimentation, education-led demand, and cross-functional collaboration to create scalable, data-driven go-to-market motions. Based in Berlin, I’m passionate about building structured lifecycle journeys—from lead scoring to SQL hand-offs and attribution—while delivering compelling, vertical-focused messaging and ROI-driven content. I enjoy partnering with SDRs, Sales, and Product to define value propositions, produce practical enablement assets, and continuously improve growth performance across global teams.

Lucas Jones

Growth Marketer, Product Marketer, Digital Marketer, +1

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I’m Lucas Jones, a senior growth marketer specializing in turning complex B2B SaaS products into measurable revenue through full-funnel programs. I’ve led growth initiatives across EMEA and North America, aligning marketing, sales, and product to drive pipeline, optimize conversions, and accelerate revenue for technology platforms in manufacturing, retail, and consumer goods. I thrive on experimentation, education-led demand, and cross-functional collaboration to create scalable, data-driven go-to-market motions. Based in Berlin, I’m passionate about building structured lifecycle journeys—from lead scoring to SQL hand-offs and attribution—while delivering compelling, vertical-focused messaging and ROI-driven content. I enjoy partnering with SDRs, Sales, and Product to define value propositions, produce practical enablement assets, and continuously improve growth performance across global teams.…I’m Lucas Jones, a senior growth marketer specializing in turning complex B2B SaaS products into measurable revenue through full-funnel programs. I’ve led growth initiatives across EMEA and North America, aligning marketing, sales, and product to drive pipeline, optimize conversions, and accelerate revenue for technology platforms in manufacturing, retail, and consumer goods. I thrive on experimentation, education-led demand, and cross-functional collaboration to create scalable, data-driven go-to-market motions. Based in Berlin, I’m passionate about building structured lifecycle journeys—from lead scoring to SQL hand-offs and attribution—while delivering compelling, vertical-focused messaging and ROI-driven content. I enjoy partnering with SDRs, Sales, and Product to define value propositions, produce practical enablement assets, and continuously improve growth performance across global teams.

Available to hire

I’m Lucas Jones, a senior growth marketer specializing in turning complex B2B SaaS products into measurable revenue through full-funnel programs. I’ve led growth initiatives across EMEA and North America, aligning marketing, sales, and product to drive pipeline, optimize conversions, and accelerate revenue for technology platforms in manufacturing, retail, and consumer goods. I thrive on experimentation, education-led demand, and cross-functional collaboration to create scalable, data-driven go-to-market motions.

Based in Berlin, I’m passionate about building structured lifecycle journeys—from lead scoring to SQL hand-offs and attribution—while delivering compelling, vertical-focused messaging and ROI-driven content. I enjoy partnering with SDRs, Sales, and Product to define value propositions, produce practical enablement assets, and continuously improve growth performance across global teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Growth Marketing Manager at Trace One

January 1, 2024 - Present

Own full-funnel growth strategy across EMEA and North America for Trace One's PLM platform serving food & beverage, retail, and cosmetic manufacturers. Generated €12m ACV book in 2025 pipeline across enterprise and strategic mid-market accounts. Achieved 38% lead-to-SQL conversion within 30 days across Tier 1 and Tier 2 priority accounts using a blended mix of email, content, paid social, and LinkedIn Ads. Built a partner and field-led webinar program delivering 90% lower cost-per-SQL than trade shows and a 40% SQL conversion rate across senior FMCG and manufacturing audiences. Collaborated with Sales and Product to define vertical-specific value propositions and produce ROI calculators, data sheets, and white papers. Built and optimised full lifecycle journeys in HubSpot covering lead scoring, MQL to SQL handoff, nurture programs, and campaign attribution reporting.

Senior Marketing Manager (Product Marketing) at GripS Intelligence

January 1, 2023 - December 31, 2024

Rebranded climate engagement platform with data-driven positioning, updated go-to-market narrative, and aligned sales enablement materials for the new business team. Developed vertical-specific messaging, competitive analyses, and a persona-led sales collateral strategy to accelerate adoption of climate data products by financial institutions; produced ROI-focused pitches, case studies, technical datasheets, and white papers. Collaborated with product to align roadmaps with market feedback and institutional buyer requirements.

Senior Marketing Manager at Hogarth Worldwide

January 1, 2019 - December 31, 2020

Developed and implemented the company’s first global marketing and internal communications strategy, enabling cross‑office collaboration across 30 offices and 4,000 employees. Created a comprehensive content strategy for internal and external audiences (including intranet videos and client case studies such as Kraft Heinz) and produced go-to-market and prospecting materials to elevate brand awareness and drive multi‑million dollar pitches.

Interim Marketing Lead at Mimi Hearing Technologies

January 1, 2020 - December 31, 2021

Led the launch of Mimi Hearing Technologies' new partner program with Philips, Skullcandy, and TCL via multi-channel marketing campaigns, increasing website traffic, press coverage, and brand awareness. Developed GTM messaging for consumer tech and digital health buyer personas and used LinkedIn, Google, and partner networks to drive demand. Executed B2B digital events (CES, MWC) and a public awareness campaign (Hearing Week) that generated hundreds of qualified leads.

Marketing Manager - UK & Global Projects (Technicolor) / Global Internal Comms & Shanghai Marketing Manager (MPC) at Technicolor & MPC

January 1, 2017 - December 31, 2019

Managed UK and global projects for Technicolor while coordinating internal comms and regional marketing in Shanghai for MPC. Built out event programs, partner collaborations, and market-facing materials to support global campaigns and regional needs.

Marketing Operations Specialist at Decibel Insight

January 1, 2014 - December 31, 2017

Implemented and managed marketing automation on HubSpot from the ground up, streamlining lead nurturing and campaign management. Owned the lead lifecycle from inbound to sales qualification, and built workflows, email campaigns, and content creation. Fostered strategic partnerships with software vendors (Adobe, Oracle, Tealium, Moneta te) and managed events and partner programs.