Strategic Brand Designer at Derq

Built a visual identity and educational design system to simplify road-safety concepts through illustration, color, and typography; paired strategic messaging with design to make complex AI + mobility tech easy to grasp; developed scalable assets—from hand-drawn visuals to AI-assisted photography—for campaigns, sales, and global events including CES and Smart City Expo.

Brand Designer at Claire’s

Created brand systems for new launches and collaborations across retail and digital; built scalable frameworks supporting exclusive partnerships such as Claire’s × Care Bears and Claire’s × Hello Kitty; drove measurable results including +20% engagement and +20% e-commerce conversion across seasonal campaigns.

Art Director at Paul Mitchell

Developed design systems for brand launches across retail, digital, and campaigns; led award-winning initiatives that boosted sales 15–20% and earned GDUSA Packaging Design Awards; directed photography and styling, shaping the look and feel of launches for cohesive storytelling.

Strategic Designer (Contract) at DERQ

Developed and scaled brand and marketing systems for an AI-driven startup, translating complex technology into clear, compelling creative for partners, investors, and international events. Directed design for event collateral, pitch decks, social content, and digital assets used across 17 U.S. states and global markets. Partnered with engineers, product managers, and executives to simplify technical messaging and position the company for growth. Created visual frameworks to communicate data-driven AI concepts to non-technical audiences. Established brand guidelines and scalable systems to ensure cross-channel consistency. Collaborated with leadership to align storytelling with product innovation and investor priorities.

Art Director & Graphic Designer at Claire’s

Led digital and retail creative during a period of transformation, directing weekly e-commerce and email marketing campaigns while maintaining brand cohesion across channels. Implemented A/B testing strategies that improved engagement by 20–30%. Transitioned the team from Photoshop to Figma, mentoring junior designers and streamlining workflows. Built campaign systems for new product launches, loyalty programs, and collaborations. Partnered with marketing and merchandising to align creative with sales goals. Created platform-optimized assets for Meta, TikTok, and email to maximize engagement.