I'm Lucca Coelho, an Art Director and Creative Strategist who specializes in branding, motion, and 3D visualization. I excel at turning brand vision into cohesive visual systems and leading creative across disciplines to deliver memorable, high-impact campaigns. Over the years I've collaborated with strategy and accounts teams to drive growth for clients in construction, hospitality, logistics, professional services, and healthcare. I thrive on craft and collaboration, balancing strategic thinking with meticulous execution to build strong client partnerships and lasting impact.

Lucca Coelho

PRO

I'm Lucca Coelho, an Art Director and Creative Strategist who specializes in branding, motion, and 3D visualization. I excel at turning brand vision into cohesive visual systems and leading creative across disciplines to deliver memorable, high-impact campaigns. Over the years I've collaborated with strategy and accounts teams to drive growth for clients in construction, hospitality, logistics, professional services, and healthcare. I thrive on craft and collaboration, balancing strategic thinking with meticulous execution to build strong client partnerships and lasting impact.

Available to hire

I’m Lucca Coelho, an Art Director and Creative Strategist who specializes in branding, motion, and 3D visualization. I excel at turning brand vision into cohesive visual systems and leading creative across disciplines to deliver memorable, high-impact campaigns.

Over the years I’ve collaborated with strategy and accounts teams to drive growth for clients in construction, hospitality, logistics, professional services, and healthcare. I thrive on craft and collaboration, balancing strategic thinking with meticulous execution to build strong client partnerships and lasting impact.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Creative & Art Director at Belcaro Studio
March 1, 2025 - Present
Lead creative strategy, art direction, and project delivery across branding, digital, and 3D design for a growing portfolio of clients spanning construction, hospitality, logistics, and professional services sectors. Direct and collaborate with designers and animators on end-to-end creative solutions, from concept through execution. Manage full client lifecycle including business development, project scoping, creative direction, and delivery—building strong client relationships with high retention and repeat project rates. Produce high-end 3D visualizations, brand identities, and digital assets that elevate brand positioning and drive measurable client satisfaction.
Freelance Art Director at BOOM!
October 1, 2025 - April 1, 2026
Provided focused art direction and visual concepting for Pfizer brand expansion initiatives, collaborating with creative leadership to develop distinctive brand applications and visual directions.
Mid-weight Creative at Havas
June 1, 2023 - October 1, 2025
Lead concepting and execution of creative campaigns for brands like Avacopan, Tavneos, Veltassa, and Filspari, including storyboards, eDetail aids, 3D product modelling, and a wide range of print and digital materials. Design logos for social media campaigns, websites, and internal meetings. Develop multimedia content for high-profile campaigns such as See Me Hear Me and Understand AAV, achieving high approval rates, localisation into 11 markets, 12K+ video plays, and thousands of monthly website users. Deliver booth concepts, print assets, and web materials for congresses, including 3D booth designs & Filspari materials generating 80K+ impressions. Mentor two junior creatives, manage meetings, and independently lead projects from concept to delivery, including AR filter creation and high-pressure 3D modelling tasks. Support brands like Novartis, Galderma, and Novo Nordisk in creative concepting, storyboarding, and illustration, contributing to campaigns with millions of impressions, a
Junior Creative at Havas Group
July 1, 2021 - June 1, 2023
Collaborated with cross-functional teams on creative solutions for pitches, photoshoots, branding, and rebranding initiatives. Directed photoshoots, developed storyboards, and delivered high-quality branding and graphic design assets. Executed diverse creative outputs including photographic compositions, 3D renders, motion graphics, illustrations, and digital designs, balancing technical precision with artistic vision. Conceptualised and implemented innovative ideas across multiple mediums, delivering impactful and visually cohesive designs.
Creative Intern at Havas Group
September 1, 2019 - July 1, 2021
Collaborated with teams across moving images, branding, production, digital, and PR&CC, contributing to a wide range of creative and art working projects while honing design and technical skills. Achieved Adobe certifications in InDesign, Illustrator & Photoshop through testing, enhancing proficiency in industry-standard software.

Education

Graphic Design at António Arroio – PT, Lisbon
January 11, 2030 - April 25, 2026
Graphic Design at Kingston College – UK
January 11, 2030 - April 25, 2026

Qualifications

Adobe Certified Professional in Graphic Design & Illustration
January 1, 2024 - April 25, 2026
Adobe Certified Professional in Print & Digital Media Publication
January 1, 2024 - April 25, 2026
Adobe Certified Professional in Visual Design
January 1, 2024 - April 25, 2026
Learn JavaScript Course
January 1, 2024 - April 25, 2026
Learn CSS Course
January 1, 2024 - April 25, 2026
Learn HTML Course
January 1, 2024 - April 25, 2026

Industry Experience

Real Estate & Construction, Travel & Hospitality, Professional Services, Media & Entertainment, Healthcare, Manufacturing

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate