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I'm a digital marketing professional with 8 years of experience driving content, websites, social media and email marketing for international organisations in the UK (7 years) and Spain. I have a strong background in end-to-end go-to-market execution, audience engagement, analytics, campaign optimization and cross-functional collaboration across time zones.\n\nI specialise in localising content for the Spanish market, managing CMS-based websites, and delivering high-impact, data-informed digital campaigns across the full funnel. I collaborate across teams, agencies, and influencers to create resonant, culturally relevant campaigns.…I'm a digital marketing professional with 8 years of experience driving content, websites, social media and email marketing for international organisations in the UK (7 years) and Spain. I have a strong background in end-to-end go-to-market execution, audience engagement, analytics, campaign optimization and cross-functional collaboration across time zones.\n\nI specialise in localising content for the Spanish market, managing CMS-based websites, and delivering high-impact, data-informed digital campaigns across the full funnel. I collaborate across teams, agencies, and influencers to create resonant, culturally relevant campaigns.

Lucía Olaizola

Digital Marketer, Marketing Strategist, Content Creator, +3

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I'm a digital marketing professional with 8 years of experience driving content, websites, social media and email marketing for international organisations in the UK (7 years) and Spain. I have a strong background in end-to-end go-to-market execution, audience engagement, analytics, campaign optimization and cross-functional collaboration across time zones.\n\nI specialise in localising content for the Spanish market, managing CMS-based websites, and delivering high-impact, data-informed digital campaigns across the full funnel. I collaborate across teams, agencies, and influencers to create resonant, culturally relevant campaigns.…I'm a digital marketing professional with 8 years of experience driving content, websites, social media and email marketing for international organisations in the UK (7 years) and Spain. I have a strong background in end-to-end go-to-market execution, audience engagement, analytics, campaign optimization and cross-functional collaboration across time zones.\n\nI specialise in localising content for the Spanish market, managing CMS-based websites, and delivering high-impact, data-informed digital campaigns across the full funnel. I collaborate across teams, agencies, and influencers to create resonant, culturally relevant campaigns.

Available to hire

I’m a digital marketing professional with 8 years of experience driving content, websites, social media and email marketing for international organisations in the UK (7 years) and Spain. I have a strong background in end-to-end go-to-market execution, audience engagement, analytics, campaign optimization and cross-functional collaboration across time zones.\n\nI specialise in localising content for the Spanish market, managing CMS-based websites, and delivering high-impact, data-informed digital campaigns across the full funnel. I collaborate across teams, agencies, and influencers to create resonant, culturally relevant campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital & Social Campaigns Officer (Community & Advocacy Focus) at The National Lottery Promotions Unit

July 1, 2021 - September 1, 2024

Delivered 950 million impressions, representing 68% of total digital impressions between 2021 and 2024. Led digital content creation for organic and paid social campaigns, coordinating project managers, external agencies, influencers and internal teams. Executed an Always-On content campaign across social media, email marketing and the website, managing budget and ensuring consistency, on-brand publishing across all digital channels. Managed and reported on digital performance weekly, using data to inform engagement strategy and campaign optimization.

Digital Marketing Assistant - Spanish Market at VisitBritain - UK National Tourism Agency

June 1, 2019 - June 1, 2021

Drove 40% follower growth on Instagram (net +17K) through refreshed organic content strategy grounded in audience insight and authentic storytelling. Led 'Cake Day' Instagram campaign during COVID with 102K views and 51% engagement rate. Managed social media community engagement across Instagram, Facebook, and TikTok for the Spanish-speaking audience, scheduling, moderating, and contributing to conversations with warm and cultural relevance. Produced video content with the internal European team, external influencers and external UGC-style assets tailored to each platform and audience. Executed an Always-On content campaign across digital channels on social media (paid & organic), email marketing, and the website. Updated and optimized content across VisitBritain and VisitBritain Trade websites, ensuring consistency, clarity and organic visibility.

Digital Marketing Specialist at ACC Advertising Agency

October 1, 2024 - April 1, 2025

Managed social media channels including Instagram and YouTube, along with email marketing and web projects for B2B and B2C clients. Produced in-depth performance reports and translated data into actionable recommendations to improve channel effectiveness.