Lucía Paula Ortega

Manage primary and secondary packaging development (capsules and closures, labels, gift boxes, and cartons) for mainstream and premium brands, from brief through production. Lead projects across departments including Marketing, Production, Quality, Winemaking, and Sales (domestic and export) to align brand criteria, manufacturing feasibility, and launch timelines. Adapt label artwork to regulatory requirements for each export market and develop private-label brands with close collaboration with Sales. Coordinate suppliers for technical specifications, samples, production follow-up, and quality control. Produce technical drawings and dielines for structural validation, plus renderings for commercial presentations. Manage GS1 coding (EAN-13 and DUN-14 / UPC bottle or UPC case). Coordinate packaging work for international trade shows (ProWein in Germany and São Paulo, and Wine Paris).

Lead design projects for small businesses and private clients, including branding and custom product design and packaging. Prepare budgets and planned materials, coordinate with suppliers, and follow up through manufacturing and quality control.

Provide makeup services for social events and weddings, using color theory and techniques based on skin tone, facial features, and event type, and advise each client on her overall look. Select and compare suppliers by brand, quality, performance, and price, since product quality influences both the final result and costs. Run the business end-to-end: pricing, handling local and international clients in English, coordinating destination weddings, managing product photography and social media content, and delivering one-on-one and group classes.