Hey there! I'm Luciana, a designer based in Berlin and a coffee lover at heart. Since 2019, I've been crafting holistic design solutions, from brand identities to product design, with a special focus on UX/UI and web design.…

Luciana

Hey there! I'm Luciana, a designer based in Berlin and a coffee lover at heart. Since 2019, I've been crafting holistic design solutions, from brand identities to product design, with a special focus on UX/UI and web design.…

Available to hire

Hey there! I’m Luciana, a designer based in Berlin and a coffee lover at heart. Since 2019, I’ve been crafting holistic design solutions, from brand identities to product design, with a special focus on UX/UI and web design.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Product Designer at Keaz GmbH
August 4, 2025 - July 1, 2025
Led all design efforts for a SaaS Marketing automation product for Ecommerce. Designed the Flows feature (no-code automation builder), contributing to a +35% increase in sales for users. Collaborated with the Product Owner and created a Design System with 400+ components.
Product designer at Sthorm
January 1, 2023 - June 1, 2024
Part of Product team. Lead 1 Jr. designer, building web3-specific features from research, flowcharts to high-fi screens. Emphasis on User flows, Use cases, Design systems & Prototype. I’ve built a Design system with +500 components & Foundations.
UXUI Designer at Possima
January 4, 2022 - December 31, 2022
A Ssr UX/UI Designer transitioning to Web3 field, focusing on learning tailored web3 user experience integrating blockchain elements, while understanding tokenomics and decentralized identity.

Education

Bachelor in Graphic Design at Uade Business School
March 1, 2019 - March 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Software & Internet, Other
    Theos - NFT marketplace
    Theos allows users to buy, sell, and trade unique digital assets (Non-Fungible Tokens or NFTs) and pool their assets to earn rewards. This type of platform provides a one-stop solution for NFT enthusiasts, allowing them to manage their digital collections and earn returns through staking or liquidity provision. uxdesign uidesign web3 blockchain design…
    ViralCure
    In the face of global health concerns, we need effective scientific solutions that can be distributed globally. However, the structural problems of the financial market and its complexities often impedes the reach of innovative solutions to the people who need them most. At ViralCure, we shape product decisions with core convictions, guiding us toward a faithful minimal product version. These guide feature scoping, strategic collaboration, and design choices. We operate in two units: functional analysis and continuous research, and UX design from sketches to high-quality prototypes. Key decitions: Goals, requirements, user story mapping, research reports, Design system from scratch, High-fi screens, prototyping designer uxdesigner uxdesign uidesign userexperience userinterface productdesign designsystem…