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Digital Marketing, Social Media Management, and Community Building professional with international freelance experience working with clients across New Zealand, Australia, and the United States. Experienced in supporting personal brands, small businesses, professionals, and event organisers through digital communication strategies, social media management, and content creation to increase brand visibility, audience engagement, and online presence. Combines strategic thinking with a hands-on approach, from content planning and creation to community management and project coordination. Also experienced in delivering social media training and coaching to help clients achieve their business goals.…Digital Marketing, Social Media Management, and Community Building professional with international freelance experience working with clients across New Zealand, Australia, and the United States. Experienced in supporting personal brands, small businesses, professionals, and event organisers through digital communication strategies, social media management, and content creation to increase brand visibility, audience engagement, and online presence. Combines strategic thinking with a hands-on approach, from content planning and creation to community management and project coordination. Also experienced in delivering social media training and coaching to help clients achieve their business goals.

Luciana Palermo

Social Media Manager, Digital Marketer, Community Manager, +2

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Digital Marketing, Social Media Management, and Community Building professional with international freelance experience working with clients across New Zealand, Australia, and the United States. Experienced in supporting personal brands, small businesses, professionals, and event organisers through digital communication strategies, social media management, and content creation to increase brand visibility, audience engagement, and online presence. Combines strategic thinking with a hands-on approach, from content planning and creation to community management and project coordination. Also experienced in delivering social media training and coaching to help clients achieve their business goals.…Digital Marketing, Social Media Management, and Community Building professional with international freelance experience working with clients across New Zealand, Australia, and the United States. Experienced in supporting personal brands, small businesses, professionals, and event organisers through digital communication strategies, social media management, and content creation to increase brand visibility, audience engagement, and online presence. Combines strategic thinking with a hands-on approach, from content planning and creation to community management and project coordination. Also experienced in delivering social media training and coaching to help clients achieve their business goals.

Available to hire

Digital Marketing, Social Media Management, and Community Building professional with international freelance experience working with clients across New Zealand, Australia, and the United States.
Experienced in supporting personal brands, small businesses, professionals, and event organisers through digital communication strategies, social media management, and content creation to increase brand visibility, audience engagement, and online presence.
Combines strategic thinking with a hands-on approach, from content planning and creation to community management and project coordination. Also experienced in delivering social media training and coaching to help clients achieve their business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Arabic

Beginner

Spanish; Castilian

Beginner

Work Experience

Event Organizer & Social Media Manager at Sunto Surf

September 1, 2024 - February 28, 2025

Managed the event end-to-end (planning through execution), coordinating logistics, site inspections, venue layout, and working closely with the organizing team. Developed the event’s social media communications strategy, created digital content, and managed the event’s Instagram and Facebook accounts to support online promotion. Researched and managed sponsor partnerships, coordinated the photographer and videographer, and supported promotional activities and ticket sales.

Social Media Manager at Mama Rising

December 1, 2022 - December 31, 2023

Managed Instagram communications and developed social media marketing strategies for an international community supporting motherhood and the journey of matrescence. Created digital content and planned editorial calendars, promoted online events and programs, and managed community engagement. Designed Instagram Stories to increase audience engagement, loyalty, and community growth.

Event Organizer & Community Builder

December 1, 2022 - December 31, 2023

Planned and organized well-being and personal development events for women’s communities. Managed end-to-day event logistics and coordination, and supported community growth through networking initiatives. Collaborated with professionals and facilitators to create meaningful experiences that foster connection, engagement, and a strong sense of belonging.

Content Creator & Promotional Model at Wayfarer Visual

November 1, 2022 - May 31, 2024

Collaborated on the creation of photo and video content for brand communications and product marketing campaigns. Worked as a promotional model during photo shoots and video productions. Contributed to creative project development from concept creation and storytelling to defining the visual direction, supporting content planning and producing social media content.

Social Media Manager & Social Media Coach at Luciana Wayfarer

October 1, 2022 - November 30, 2024

Managed personal brand digital communication and Instagram presence by developing communication strategies, creating content, planning editorial calendars, and promoting events, courses, and services. Supported community growth and brand positioning while providing tailored social media consulting and strategic coaching.

Social Media Manager & Online Marketer at The Mother’s Way

June 1, 2022 - December 31, 2023

Managed Instagram communications through editorial planning, content creation, and development of growth strategies. Planned and executed social media marketing activities to promote events and services while maintaining a consistent visual identity. Managed community engagement with a strong focus on audience interaction and brand visibility.

Social Media Manager & Social Media Coach at Sarah McGahan

May 1, 2021 - March 31, 2023

Developed Instagram strategies and managed social media communications to promote events and services. Created targeted strategies to increase community engagement, content reach, and brand visibility, while providing personalized coaching to help clients use Instagram more effectively and strategically.

Influencer Research & Talent Matching at WeLive Lucy

March 1, 2020 - December 31, 2022

Conducted influencer research, evaluation, and selection for marketing campaigns and brand partnerships. Assessed content style, target audience, and alignment with brand identity and objectives. Identified the most suitable creators for client campaigns and supported collaboration between creators, brands, and businesses.

Social Media Manager at Bhakti Rose

January 1, 2020 - January 1, 2023

Managed Instagram communications and developed social media marketing strategies to promote courses, events, and educational initiatives. Managed community engagement, created Instagram Stories, and developed targeted initiatives to increase audience engagement, content reach, and brand visibility.

Social Media Manager & Online Marketer at Flex Hot Yoga

October 1, 2019 - May 31, 2023

Managed Instagram communications through content creation, editorial planning, and development of a consistent visual identity. Created social media marketing strategies to promote the studio’s events and services, managed community engagement, and created Instagram Stories focused on audience engagement and brand awareness.

Social Media Manager at The Wayfarer Family

October 1, 2017 - December 31, 2024

Managed the brand’s digital communication and Instagram presence through content strategy, content creation, and maintenance of consistent brand identity. Created storytelling-driven content, promoted events and online initiatives, managed community engagement, and optimized audience engagement and profile visibility.

English Language Teacher

January 1, 2009 - January 1, 2020

Taught English one-to-one, in small groups, and through tailored training programs across children, teenagers, adults, and professionals. Delivered instruction for general and business English, prepared students for Cambridge English examinations, and developed learning materials adapted to different proficiency levels and individual needs.