Hi, I’m Luciana Guiss, a Toronto-based graphic designer and photographer with a passion for brand storytelling. I craft print and digital materials that pop on the shelf and online, from monthly flyers to social media content, always with strong typography and thoughtful layouts. My background spans design, branding, and photography, plus a legal education that taught me precision, research, and disciplined project management. I love collaborating with teams to turn ideas into cohesive visual campaigns that engage audiences across channels.

Luciana Guiss

Hi, I’m Luciana Guiss, a Toronto-based graphic designer and photographer with a passion for brand storytelling. I craft print and digital materials that pop on the shelf and online, from monthly flyers to social media content, always with strong typography and thoughtful layouts. My background spans design, branding, and photography, plus a legal education that taught me precision, research, and disciplined project management. I love collaborating with teams to turn ideas into cohesive visual campaigns that engage audiences across channels.

Available to hire

Hi, I’m Luciana Guiss, a Toronto-based graphic designer and photographer with a passion for brand storytelling. I craft print and digital materials that pop on the shelf and online, from monthly flyers to social media content, always with strong typography and thoughtful layouts.

My background spans design, branding, and photography, plus a legal education that taught me precision, research, and disciplined project management. I love collaborating with teams to turn ideas into cohesive visual campaigns that engage audiences across channels.

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Language

English
Fluent
French
Advanced
Portuguese
Fluent

Work Experience

Graphic Designer at Fabricland
March 1, 2025 - September 30, 2025
Led design and execution of marketing materials for 35 locations, including highly creative monthly flyers and weekly email campaigns, social content, website banners, and print production. Developed and applied branding guidelines, templates and layouts; created and organized digital asset libraries. Collaborated with internal teams to enhance website design and user experience. Oversaw eblast campaigns from concept to performance analysis, increasing audience engagement by over 3%.
Creator, Entrepreneur and Artisan at A Fazedeira
August 1, 2022 - September 30, 2025
Created logo, brand identity, booklets, tags, cards, catalogs, social media posts, and packaging (print and online). Photographed, wrote and produced engaging content for social media. Managed social media platforms to increase brand visibility and engagement across seven countries.
Freelance Photographer at Self-employed (Brazil)
August 1, 2022 - September 30, 2025
Specialized in architecture/interior design, portrait, events, and product photography with storytelling. Published in various magazines and media, including Homify; edited and delivered high-quality images across industries.
Judicial Law Clerk at Court of Appeal
February 1, 2020 - September 30, 2025
Supported case research, drafting, and communications; developed attention to detail, research and negotiation skills, and adherence to deadlines and guidelines within a judicial setting.
Photographer and Co-manager at Help-portrait
January 1, 2016 - September 30, 2025
Organized and executed 16 photography events for vulnerable communities. Managed logistics, volunteers, and production of exhibitions. Co-led a workshop training 12 volunteers to independently plan and execute social impact photography projects.
President at Academic Law Directory, Unicuritiba
January 1, 2011 - September 30, 2025
Led student advocacy projects impacting over 5,000 students. Organized events, debates, and helped pass public legislation.
Student Volunteer at Rondon Project, Ministry of Defense
January 1, 2011 - September 30, 2025
Led education and human rights programs in rural communities in the Amazon.
Graphic Designer at Fabricland
March 1, 2025 - September 30, 2025
Lead the design and execution of marketing materials, including highly creative monthly flyers and weekly e-mail marketing, engaging copy, animated GIFs, social media content, website banners, and print production across 35 locations. Develop branding guidelines to ensure consistency across digital and print media, with emphasis on typography usage and creation of templates and layouts. Created, managed and organized digital asset libraries. Collaborated with internal teams to enhance website design and user experience. Oversaw eblast campaigns from concept and template creation to performance analysis, increasing audience engagement by over 3%. Contributed to creative concepts and short-term sales campaigns.
Creator, Entrepreneur and Artisan at A Fazedeira
August 1, 2022 - September 30, 2025
Created logo, brand identity, booklets, tags, cards, catalogues, social media posts, packaging and other materials (printed and online). Photographed, wrote and filmed engaging content for social media. Managed social media platforms to increase brand visibility and engagement. Delivered excellent customer service with clients in seven countries.
Freelance Photographer at Various clients (Brazil)
August 1, 2022 - September 30, 2025
Specialized in architecture and interior design, portrait, events, and product photography, as well as storytelling. Published in magazines and media, including Homify for interior design photography. Edited and delivered high-quality images to clients across different industries.
Judicial Law Clerk at Court of Appeal
February 1, 2020 - September 30, 2025
Gained transferable skills including attention to detail, communication and negotiation, research, problem-solving, data and content management, critical thinking, systematic approach, and respect for deadlines, hierarchy, and rules (brand guidelines).
Graphic Designer at Fabricland
March 31, 2025 - October 15, 2025
Led the design and execution of marketing materials, including highly creative monthly flyers and weekly email marketing, editing copy, animated GIFs, social media content, website banners, and print production for 35 locations. Developed and applied branding guidelines to maintain consistency across digital and print media, with emphasis on typography usage and the creation of templates and layouts. Created, managed and organized digital asset libraries. Collaborated with internal teams to improve website design and user experience. Oversaw eblast campaigns from concept to performance analysis, increasing audience engagement. Contributed to creative concepts and short-term sales campaigns.
Creator, Entrepreneur and Artisan at A Fazedeira
August 31, 2022 - October 15, 2025
Created logo, brand identity, booklets, tags, cards, catalogues, social media posts, packaging and other materials (printed and online). Photographed, wrote and filmed engaging content for social media. Managed social media platforms to increase brand visibility and engagement. Delivered excellent customer service with clients in 7 countries.
Freelance Photographer at Freelance
August 31, 2022 - October 15, 2025
Specialized in architecture and interior design, portrait, events, and product photography, and storytelling. Published in magazines and media, including repeated features with Homify for interior design photography. Edited and delivered high-quality images to clients across various industries.
Judicial Law Clerk at Court of Appeal
February 29, 2020 - October 15, 2025
Gained transferable skills including attention to detail, communication, negotiation, research, problem solving, data and content management, critical thinking, systematic approach, and adherence to deadlines, hierarchy, and brand guidelines.
Graphic Designer at Fabricland
March 1, 2025 - October 15, 2025
Lead the design and execution of marketing materials, including highly creative monthly flyers and weekly e-mail campaigns, copy editing, animated GIFs, social media content, website banners, and print production for 35 locations. Developed and applied branding guidelines to maintain consistency across digital and print media, created templates and layouts, and managed digital asset libraries. Collaborated with internal teams to enhance website design and user experience. Oversaw eblast campaigns from concept and template creation to performance analysis, increasing audience engagement by over 3%. Contributed to creative concepts and short-term sales campaigns.
Creator, Entrepreneur and Artisan at A Fazedeira
August 1, 2022 - October 15, 2025
Created logo, brand identity, booklets, tags, cards, catalogues, social media posts, packaging and other materials (printed and online). Photographed, wrote and filmed engaging content for social media. Managed social media platforms to increase brand visibility and engagement. Delivered excellent customer service with clients in 7 countries.
Freelance Photographer at Freelance
August 1, 2022 - October 15, 2025
Specialized in architecture and interior design, portrait, events, and product photography, as well as storytelling. Published in magazines and media, including Homify. Edited and delivered high-quality images to clients across various industries.
Judicial Law Clerk at Court of Appeal
February 1, 2020 - October 15, 2025
Provided research support, drafting, and case management; developed attention to detail, communication and negotiation, research, problem solving, and data/content management while upholding deadlines, hierarchy, and brand guidelines.

Education

Diploma at Humber College
January 1, 2022 - January 1, 2023
Certificate at Omicron School of Photography
January 1, 2014 - January 1, 2015
Bachelor of Laws at Unicuritiba University
January 1, 2006 - January 1, 2011
Diploma in Graphic Design for Print and Web at Humber College
January 1, 2022 - January 1, 2023
Certificate in Photography at Omicron School of Photography
January 1, 2014 - January 1, 2015
Bachelor of Laws at Unicuritiba University
January 1, 2006 - January 1, 2011
Diploma in Graphic Design for Print and Web at Humber College
January 1, 2022 - December 31, 2023
Certificate in Photography at Omicron School of Photography
January 1, 2014 - December 31, 2015
Bachelor of Laws at Unicuritiba University
January 1, 2006 - December 31, 2011
Graphic Design for Print and Web at Humber College
January 1, 2022 - January 1, 2023
Photography at Omicron School of Photography
January 1, 2014 - January 1, 2015
Bachelor of Laws at Unicuritiba University
January 1, 2006 - January 1, 2011

Qualifications

Learning Art Direction
January 1, 2025 - September 30, 2025
Digital Marketing Strategy
January 1, 2024 - September 30, 2025
Email Marketing: Strategy and Optimization
January 1, 2025 - September 30, 2025
PowerPoint Essential Training (Microsoft 365)
January 1, 2025 - September 30, 2025
Learning Art Direction (LinkedIn)
January 1, 2025 - September 30, 2025
Digital Marketing Strategy (Domestika)
January 1, 2024 - September 30, 2025
Email Marketing: Strategy and Optimization (LinkedIn)
January 1, 2025 - September 30, 2025
PowerPoint Essential Training (Microsoft 365) (LinkedIn)
January 1, 2025 - September 30, 2025
Learning Art Direction
January 1, 2025 - October 15, 2025
Digital Marketing Strategy
January 1, 2024 - October 15, 2025
Email Marketing: Strategy and Optimization
January 1, 2025 - October 15, 2025
PowerPoint Essential Training
January 1, 2025 - October 15, 2025
Learning Art Direction (LinkedIn)
January 1, 2025 - October 15, 2025
Digital Marketing Strategy (Domestika)
January 1, 2024 - October 15, 2025
Email Marketing: Strategy and Optimization (LinkedIn)
January 1, 2025 - October 15, 2025
PowerPoint Essential Training (Microsoft 365) (LinkedIn)
January 1, 2025 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Other, Consumer Goods