I'm a graphic designer with extensive experience developing original graphics for fashion collections within international brands. I translate trend research into commercially viable prints and collaborate closely with design, marketing, and production teams to bring concepts to life. My strengths include strong illustration, color sensitivity, and knowledge of textile production processes, enabling me to create visuals that reinforce brand identity across placements, all-over prints, and surface patterns.…

Lucía Rojo Vitoria

I'm a graphic designer with extensive experience developing original graphics for fashion collections within international brands. I translate trend research into commercially viable prints and collaborate closely with design, marketing, and production teams to bring concepts to life. My strengths include strong illustration, color sensitivity, and knowledge of textile production processes, enabling me to create visuals that reinforce brand identity across placements, all-over prints, and surface patterns.…

Available to hire

I’m a graphic designer with extensive experience developing original graphics for fashion collections within international brands. I translate trend research into commercially viable prints and collaborate closely with design, marketing, and production teams to bring concepts to life.

My strengths include strong illustration, color sensitivity, and knowledge of textile production processes, enabling me to create visuals that reinforce brand identity across placements, all-over prints, and surface patterns.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent

Work Experience

Senior Graphic Designer at BUFF®
January 1, 2023 - July 1, 2025
Developed innovative prints and graphics enhancing brand identity. Collaborated closely with clients to meet design specifications accurately. Managed project timelines effectively to ensure timely product launches. Collaborated with marketing teams to enhance brand visual identity. Experienced in in-house and sustainable production processes.
Textile Graphic Designer at WOMEN’SECRET (Tendam)
January 1, 2021 - January 1, 2022
Created original graphics for seasonal collections enhancing brand identity. Collaborated in the creation of mood boards for inspiration and trended market research to influence design themes and colour palettes. Created detailed technical sheets for production and manufacturing teams. Produced high-quality print-ready files for various textile production needs.
Textile Graphic Designer at OYSHO (Inditex)
January 1, 2017 - January 1, 2021
Designed innovative textile prints for various fashion collections. Managed multiple projects under tight deadlines, ensuring timely delivery. Collaborated with production teams to ensure design feasibility. Mentored junior designers to enhance skills and foster team development. Presented design concepts to management teams, leading to successful approvals.
Graphic Designer - Freelance at Freelance
January 1, 2013 - January 1, 2016
Home and stationary brand development, design and pre-order production. Brand identities through logos and visual guidelines for diverse clients. Video graphics and set design creation.
Senior Print & Graphic Designer at BUFF
January 1, 2023 - January 1, 2025
Designed prints and graphics for technical accessories, developed visual concepts aligned with brand identity and product direction, and managed multiple design projects within tight product launch timelines. Collaborated with marketing, product design and production teams throughout the development process.
Textile Print Designer at WOMEN’SECRET (Tendam)
January 1, 2021 - January 1, 2022
Created textile prints for seasonal loungewear and sleepwear collections; conducted trend research and mood board development to support collection concepts; produced technical artwork and print files for textile production; worked closely with design and production teams to ensure print accuracy.
Textile Print Designer at OYSHO (Inditex)
January 1, 2017 - January 1, 2021
Developed original prints and textile graphics for multiple activewear, swimwear and loungewear fashion collections; managed concurrent projects within the tight seasonal collection timelines; mentored junior designers and supported creative team development; presented design concepts and print proposals to senior design teams.

Education

Master in Textile and Surface Graphic Design at IED Istituto Europeo di Design, Madrid
January 1, 2014 - January 1, 2015
Art Direction for Film at UAL Central Saint Martins, London
January 1, 2014 - January 1, 2014
Graphic Design at École Supérieure d’Arts de Saint Luc, Liège
January 1, 2011 - January 1, 2012
Fine Arts Degree at Universidad Complutense de Madrid
January 1, 2006 - January 1, 2012
Master in Textile and Surface Graphic Design at IED Istituto Europeo di Design
January 1, 2014 - January 1, 2015
Art Direction for films at UAL Central Saint Martins
January 1, 2014 - January 1, 2014
Graphic Design at École Supérieure d’Arts de Saint-Luc
January 1, 2011 - January 1, 2012
Fine Arts Degree at Universidad Complutense de Madrid
January 1, 2006 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Media & Entertainment, Consumer Goods, Professional Services
    paper Oysho Padded Floral Jacket AW20

    A vintage liberty floral print, redrawn in a new color palette, applied to a padded fabric for a jacket. Concept, design and development, together with fashion designer and sales team.