Lucía Rojo Vitoria

Available to hire

I'm a graphic designer with extensive experience developing original graphics for fashion collections within international brands.

About

I’m a graphic designer with extensive experience developing original graphics for fashion collections within international brands. I translate trend research into commercially viable prints and collaborate closely with design, marketing, and production teams to bring concepts to life.

My strengths include strong illustration, color sensitivity, and knowledge of textile production processes, enabling me to create visuals that reinforce brand identity across placements, all-over prints, and surface patterns.

  • Joined February 2026

Industry experience

  • Retail
  • Manufacturing
  • Media & Entertainment
  • Consumer Goods
  • Professional Services

Projects · 1

A vintage liberty floral print, redrawn in a new color palette, applied to a padded fabric for a jacket. Concept, design and development, together with fashion designer and sales team.

Work experience· 7 roles

Senior Print & Graphic Designer · BUFFJan 2023 – Jan 2025 · 2 yrs 1 mo

Designed prints and graphics for technical accessories, developed visual concepts aligned with brand identity and product direction, and managed multiple design projects within tight product launch timelines. Collaborated with marketing, product design and production teams throughout the development process.

Senior Graphic Designer · BUFF®Jan 2023 – Jul 2025 · 2 yrs 7 mos

Developed innovative prints and graphics enhancing brand identity. Collaborated closely with clients to meet design specifications accurately. Managed project timelines effectively to ensure timely product launches. Collaborated with marketing teams to enhance brand visual identity. Experienced in in-house and sustainable production processes.

Textile Print Designer · WOMEN’SECRET (Tendam)Jan 2021 – Jan 2022 · 1 yr 1 mo

Created textile prints for seasonal loungewear and sleepwear collections; conducted trend research and mood board development to support collection concepts; produced technical artwork and print files for textile production; worked closely with design and production teams to ensure print accuracy.

Textile Graphic Designer · WOMEN’SECRET (Tendam)Jan 2021 – Jan 2022 · 1 yr 1 mo
Textile Print Designer · OYSHO (Inditex)Jan 2017 – Jan 2021 · 4 yrs 1 mo
Textile Graphic Designer · OYSHO (Inditex)Jan 2017 – Jan 2021 · 4 yrs 1 mo
Graphic Designer - Freelance · FreelanceJan 2013 – Jan 2016 · 3 yrs 1 mo

Education· 8

Master in Textile and Surface Graphic Design · IED Istituto Europeo di Design, Madrid2014 – 2015
Art Direction for Film · UAL Central Saint Martins, London2014
Graphic Design · École Supérieure d’Arts de Saint Luc, Liège2011 – 2012
Fine Arts Degree · Universidad Complutense de Madrid2006 – 2012

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