Available to hire
I’m Lucja Sawicka, a Polish citizen with unrestricted rights to work within the European Union. I’m a Digital Marketing Specialist with international experience across retail, hospitality, real estate, and technology sectors. I’m skilled in supporting data-driven campaigns, creating content, and helping improve engagement and lead generation.
I thrive in cross-functional teams and multi-market strategies across Europe, the U.S., and Latin America. I’m comfortable coordinating with stakeholders, aligning marketing activities with business goals, and delivering effective multi-channel campaigns.
Skills
Experience Level
Language
Polish
Fluent
English
Fluent
Work Experience
Digital Marketing Specialist at Valde Media Digital Agency
January 1, 2023 - PresentSupported digital marketing campaigns for U.S.-based clients in technology, real estate, and hospitality, assisting with content strategy and brand messaging. Collaborated with a six-person cross-functional team (content creators, designers, and performance specialists), helping coordinate tasks and supporting campaign delivery. Contributed to multi-channel strategies (social, web, paid media, and email), supporting client engagement and lead generation efforts. Worked with U.S. client stakeholders, helping align marketing activities with business goals and tracking campaign performance.
Digital Communications Specialist at Accor Hotels
January 1, 2017 - January 1, 2019Supported regional brand marketing for Novotel, Mercure, and ibis properties, focusing on digital campaigns and cross-market communication. Assisted regional content calendars and localized campaigns across Central & Eastern Europe markets. Supported storytelling-driven campaigns for hospitality audiences, contributing to improved direct booking rates. Worked with regional teams and external agencies to help align digital initiatives with Accor's international brand strategy.
Junior Content Specialist at Procter & Gamble Poland
January 1, 2016 - January 1, 2018Contributed to the execution of regional digital marketing initiatives for P&G’s leading consumer brands, supporting cross-market communication in two languages. Assisted in developing and executing digital campaigns for flagship brands such as Olay, Pantene, Gillette, Head & Shoulders, Ariel, and Oral-B. Produced and localized social media and website content in Polish and English, ensuring alignment with global brand voice. Monitored campaign performance and prepared bilingual reporting dashboards, highlighting key engagement trends that informed regional marketing strategy.
Education
Master's Degree in Public Relations and Social Communication at University of Wroclaw
January 11, 2030 - February 27, 2026Bachelor of Arts in Journalism at University of Lower Silesia
January 11, 2030 - February 27, 2026Qualifications
Industry Experience
Retail, Travel & Hospitality, Real Estate & Construction, Software & Internet, Professional Services
Skills
Experience Level
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