Lucie Terry

Redesigned and modernized the visual identity of the brasserie by overhauling its graphic materials (menus, signage, etc.). Defined an art direction aligned with the restaurant’s traditional image. Managed and optimized the customer experience by ensuring smooth and organized service. Supervised the team and coordinated daily operations to maintain a high level of customer satisfaction.

Identified key user needs and project goals for each product. Improved user journeys by designing interfaces adapted to all types of platforms. Maintained visual consistency across deliverables and supported their implementation. Ensured alignment with brand identity guidelines to preserve product coherence. Continuously enhanced the design of various products and introduced tracking tools to evaluate interface effectiveness. Collaborated with developers to support proper implementation of design mockups.

Designed a website and established its visual identity (logo, typography, color palette). Created a project brief including benchmarking, persona building, and user needs analysis. Developed desktop and mobile interfaces through every production stage: zoning, wireframes, and UI mockups.