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I am a Business graduate from Universidad de Buenos Aires with extensive experience in Influencer Marketing, client relationships, and team leadership within international environments. I have a strong background in negotiation, communication, and project execution, complemented by my proficiency with digital marketing tools and cross-functional team management. Highly adaptable, detail-oriented, and proactive, I have worked in various countries including Argentina, France, Uruguay, and remotely for the United States. My passion extends beyond marketing to creative pursuits like culinary arts and the music, dramatic and visual arts fields, supported by professional education and self-teaching.…I am a Business graduate from Universidad de Buenos Aires with extensive experience in Influencer Marketing, client relationships, and team leadership within international environments. I have a strong background in negotiation, communication, and project execution, complemented by my proficiency with digital marketing tools and cross-functional team management. Highly adaptable, detail-oriented, and proactive, I have worked in various countries including Argentina, France, Uruguay, and remotely for the United States. My passion extends beyond marketing to creative pursuits like culinary arts and the music, dramatic and visual arts fields, supported by professional education and self-teaching.

Lu Cila Zappa

Project Manager, Influencer Marketing Manager, Digital Marketer, +4

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I am a Business graduate from Universidad de Buenos Aires with extensive experience in Influencer Marketing, client relationships, and team leadership within international environments. I have a strong background in negotiation, communication, and project execution, complemented by my proficiency with digital marketing tools and cross-functional team management. Highly adaptable, detail-oriented, and proactive, I have worked in various countries including Argentina, France, Uruguay, and remotely for the United States. My passion extends beyond marketing to creative pursuits like culinary arts and the music, dramatic and visual arts fields, supported by professional education and self-teaching.…I am a Business graduate from Universidad de Buenos Aires with extensive experience in Influencer Marketing, client relationships, and team leadership within international environments. I have a strong background in negotiation, communication, and project execution, complemented by my proficiency with digital marketing tools and cross-functional team management. Highly adaptable, detail-oriented, and proactive, I have worked in various countries including Argentina, France, Uruguay, and remotely for the United States. My passion extends beyond marketing to creative pursuits like culinary arts and the music, dramatic and visual arts fields, supported by professional education and self-teaching.

Available to hire

I am a Business graduate from Universidad de Buenos Aires with extensive experience in Influencer Marketing, client relationships, and team leadership within international environments. I have a strong background in negotiation, communication, and project execution, complemented by my proficiency with digital marketing tools and cross-functional team management.

Highly adaptable, detail-oriented, and proactive, I have worked in various countries including Argentina, France, Uruguay, and remotely for the United States. My passion extends beyond marketing to creative pursuits like culinary arts and the music, dramatic and visual arts fields, supported by professional education and self-teaching.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Italian

Beginner

Work Experience

Partnerships & Client Relations Manager at Bandalabs

August 1, 2025 - August 19, 2025

Managed and retained key client accounts for digital campaigns. Led new business outreach and pitched services to potential clients. Served as the primary liaison for client communication through the full campaign cycle.

Project Manager | Influencer Marketing at Bandalabs

July 1, 2025 - September 1, 2025

Led a cross-functional team of 5 members managing a portfolio of over 10 clients. Designed and executed influencer marketing strategies for Instagram, TikTok, and YouTube campaigns. Analyzed campaign performance to optimize KPIs and managed internal CRM systems.

Project Manager at Bandalabs

May 1, 2025 - August 19, 2025

Supervised a team of 5 based in Argentina. Coordinated operations between sales and account teams. Acted as main point of contact for client communications and delivery oversight.

Account Manager at Bandalabs

January 1, 2024 - August 19, 2025

Handled negotiation, contracting, and billing with campaign partners. Oversaw delivery and reporting for over 5 campaigns per month.

Influencer Marketing Specialist at TATAM Digital

October 1, 2022 - September 1, 2025

Led marketing campaigns targeting the French market managing brands from various sectors such as food, tech, wellness, lifestyle, and travel. Identified, negotiated with, and managed top-tier influencers, fostering short and long-term partnerships. Optimized campaigns by KPI analysis.

Influencer Marketing Specialist at TATAM Digital

October 1, 2022 - August 19, 2025

Spearheaded influencer marketing campaigns targeting the French market, managing a diverse portfolio of brands across food, tech, wellness, lifestyle, and travel. Identified, negotiated, and onboarded top-tier influencers and optimized campaigns through KPI analysis and strategic adjustments.

Art Director | Content Strategist at NODO

August 1, 2022 - Present

Produced content for social media platforms including Instagram, YouTube, and LinkedIn. Managed MetaAD campaigns and conducted digital strategy and KPI analysis in a hybrid work setting in Argentina.

Digital Marketing at ByMiNatural

November 1, 2020 - September 1, 2025

Developed social media and communication strategies and created content for Instagram, YouTube, and Facebook. Optimized campaign performance through KPI analysis.

Marketing & Communications Assistant at ByMiNatural

November 1, 2020 - August 19, 2025

Designed and implemented content strategies for Instagram, YouTube, and Facebook. Analyzed performance metrics to optimize visibility and engagement.

Digital Marketing / Multimedia Intern at GlaxoSmithKline (GSK)

August 1, 2019 - September 1, 2025

Coordinated international communications between regional offices and design teams in India. Planned and executed regional health events ensuring logistics and attendee satisfaction. Trained and supervised two interns and managed GSK Argentina and Uruguay health web pages.

Marketing & Events Intern at GlaxoSmithKline (GSK)

August 1, 2019 - August 19, 2025

Coordinated regional health events and managed logistics. Supported communications between regional offices and design teams. Led a team of 2 interns and updated content for regional health portals.