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Hi there! I'm Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I've had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I'm passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.…Hi there! I'm Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I've had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I'm passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.

Lucille McCart

Copywriter, Marketer, Marketing Consultant, +3

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Hi there! I'm Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I've had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I'm passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.…Hi there! I'm Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I've had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I'm passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.

Available to hire

Hi there! I’m Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I’ve had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I’m passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.

Skills

Branding

Copywriting

Pitch Writing

Language

English

Fluent

Work Experience

Senior Strategic Communications Advisor at Freelance / Contract

November 1, 2025 - Present

Provided senior strategic communications advisory to early-stage and scaling companies, defining clear positioning and narrative frameworks across brand, product, policy, and media in complex, high-scrutiny environments.

Head of Corporate Communications at Bumble Inc.

March 1, 2024 - June 1, 2025

Owned and executed CEO/executive comms, crisis response, corporate social media channels, and thought leadership while managing a $1M budget and a team. Directed global communications strategies for various initiatives including quarterly earnings.

Communications Director, APAC at Bumble Inc.

March 1, 2020 - March 1, 2024

Served as spokesperson across major media channels, oversaw communications in multiple regions, and led key launches contributing to Bumble’s top market share.

Australia Country Lead / Head of Marketing at Bumble Inc.

January 1, 2019 - February 1, 2021

Led full-funnel marketing and communications strategy for Bumble across Australia and New Zealand, driving successful brand partnerships and producing engaging content.

Account Director at Hausmann Communications

August 1, 2013 - January 1, 2019

Directed comms strategy for clients including Bumble, Neutrogena, and G.H. Mumm, managing notable campaigns and client relationships.

Account Executive at Map and Page

August 1, 2011 - August 1, 2013

Supported major clients including Westpac Bank and the NRL, contributing to various marketing and communications initiatives.