Lucille McCart

Available to hire

Hi there! I'm Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands.

About

Hi there! I’m Lucille, a strategic communications leader with over 15 years of experience in building culturally relevant brands. I have a proven track record of driving growth and shaping public narratives, particularly in the tech and consumer sectors. I’ve had the incredible journey of supporting Bumble Inc. in its evolution from startup to publicly traded company. I’m passionate about translating complex ideas into impactful narratives that resonate with diverse audiences.

  • 14 years' experience
  • Joined March 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Healthcare

Work experience· 6 roles

Senior Strategic Communications Advisor · Freelance / ContractNov 2025 – Present · 1 yr 1 mo

Provided senior strategic communications advisory to early-stage and scaling companies, defining clear positioning and narrative frameworks across brand, product, policy, and media in complex, high-scrutiny environments.

Head of Corporate Communications · Bumble Inc.Mar 2024 – Jun 2025 · 1 yr 4 mos

Owned and executed CEO/executive comms, crisis response, corporate social media channels, and thought leadership while managing a $1M budget and a team. Directed global communications strategies for various initiatives including quarterly earnings.

Communications Director, APAC · Bumble Inc.Mar 2020 – Mar 2024 · 4 yrs 1 mo

Served as spokesperson across major media channels, oversaw communications in multiple regions, and led key launches contributing to Bumble’s top market share.

Australia Country Lead / Head of Marketing · Bumble Inc.Jan 2019 – Feb 2021 · 2 yrs 2 mos
Account Director · Hausmann CommunicationsAug 2013 – Jan 2019 · 5 yrs 6 mos
Account Executive · Map and PageAug 2011 – Aug 2013 · 2 yrs 1 mo

Education

Bachelor of Communications (Public Relations) · Charles Sturt University2008 – 2011

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