Social Media Manager with over 3 years of experience combining strategy, creativity, and performance-driven execution. I work as a freelance professional, independently managing multiple clients across different industries, from content ideation and production to analytics and optimization. I specialize in building content that is culturally relevant, trend-aware, and aligned with brand identity—focusing not just on visibility, but on creating real engagement and meaningful connections. Used to fast-paced environments, I bring a hands-on approach and a strong understanding of how to turn insights into content that performs. Based in Italy, open to international opportunities.

Lucrezia Grasso

Social Media Manager with over 3 years of experience combining strategy, creativity, and performance-driven execution. I work as a freelance professional, independently managing multiple clients across different industries, from content ideation and production to analytics and optimization. I specialize in building content that is culturally relevant, trend-aware, and aligned with brand identity—focusing not just on visibility, but on creating real engagement and meaningful connections. Used to fast-paced environments, I bring a hands-on approach and a strong understanding of how to turn insights into content that performs. Based in Italy, open to international opportunities.

Available to hire

Social Media Manager with over 3 years of experience combining strategy, creativity, and performance-driven execution. I work as a freelance professional, independently managing multiple clients across different industries, from content ideation and production to analytics and optimization.

I specialize in building content that is culturally relevant, trend-aware, and aligned with brand identity—focusing not just on visibility, but on creating real engagement and meaningful connections.

Used to fast-paced environments, I bring a hands-on approach and a strong understanding of how to turn insights into content that performs.

Based in Italy, open to international opportunities.

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Language

Italian
Fluent
English
Advanced
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Personal Assistant at Natasha Slater
September 1, 2015 - June 30, 2016
Personal assistant for the CEO, and content creation for social media.
Social Media Manager at Dolce&Gabbana
June 1, 2018 - September 30, 2019
Manage social media planning. Created innovative content ideas to enhance brand engagement and visibility. Monitored performance insights.
Social Media Manager at Digitale 2000
September 1, 2019 - September 30, 2022
Work alongside the CEO to develop brand voice and storytelling strategies. Manage social media planning for execution of marketing strategies and community management.
Fashion Stylist at Independent
July 1, 2019 - Present
Creating outfits and styling concepts for fashion shoots. Assisting clients with personal shopping and wardrobe consulting. Collaborating with photographers, models, and makeup artists on set.
Stylist for TV shows / Costume Designer for TV shows at Name that Tune; Scherzi a Parte; Guess My Age; The Voice
September 1, 2020 - December 31, 2024
Stylist for TV shows; Costume Designer for TV shows. Deciding and planning the outfit for the week.
Social Media Manager at Freelance
December 1, 2024 - Present
Manage social media planning for different clients (fashion, sport, medicine). Created content to enhance brand engagement and visibility. Monitored performance insights.
Fashion Stylist at Freelance
July 1, 2019 - Present
Creating outfits and styling concept for fashion shooting. Assisting clients with personal shopping and wardrobe consulting. Collaborating with photographers, models, and makeup artists on set.
Stylist / Costume Designer for TV shows at TV Shows (Name that Tune, Scherzi a Parte, Guess My Age, The Voice)
September 1, 2020 - December 1, 2024
Deciding and planning the outfit for the week.
Freelance Social Media Manager at Freelance
December 1, 2023 - Present
Social media strategy and content planning for clients in fashion, sport and medical sectors. Content creation for Instagram (Reels, feed, stories). Improved brand visibility and engagement through consistent visual identity and storytelling. Performance monitoring and insights analysis.
Fashion Stylist
July 1, 2019 - Present
Styling concepts for fashion shoots and digital content. Collaboration with photographers and creative teams. Strong visual sensibility applied to social media content.

Education

3 year Diploma in Fashion Styling at Istituto Marangoni
January 1, 2013 - December 31, 2016
High School Diploma in Accounting at Istituto Tecnico L.B. Alberti (Padova)
January 1, 2008 - December 31, 2013
Diploma in Fashion Styling at Istituto Marangoni
January 1, 2013 - January 1, 2016
High School Diploma in Accounting at Istituto Tecnico L.B. Alberti (Padova)
January 1, 2008 - January 1, 2013
Diploma in Fashion Styling at Istituto Marangoni
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other