Lucrezia Grasso
Social Media Manager with over 3 years of experience combining strategy, creativity, and performance-driven execution.
About
Social Media Manager with over 3 years of experience combining strategy, creativity, and performance-driven execution. I work as a freelance professional, independently managing multiple clients across different industries, from content ideation and production to analytics and optimization.
I specialize in building content that is culturally relevant, trend-aware, and aligned with brand identity—focusing not just on visibility, but on creating real engagement and meaningful connections.
Used to fast-paced environments, I bring a hands-on approach and a strong understanding of how to turn insights into content that performs.
Based in Italy, open to international opportunities.
- 9 years' experience
- Joined January 2026
Skills· 28
Adobe Photoshop
Adobe Illustrator
Adobe InDesign- CapCut
Adobe Premiere Pro- Adobe After Effects
Adobe Lightroom- Costume Design
- Fashion Design
- Set Design
- Microsoft Office
Final Cut Pro X
DaVinci Resolve Studio
Canva- Branding
- Copywriting
Google Drive- Presentation Design
- Video Advert
Facebook Ads
GIMP- Google Ads
- Photo
- Promo Video
- Social Media Design
HubSpot- SEO
Blender
Languages
- ItalianFluent
- EnglishAdvanced
- FrenchIntermediate
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Other
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Work experience· 10 roles
Manage social media planning for different clients (fashion, sport, medicine). Created content to enhance brand engagement and visibility. Monitored performance insights.
Social media strategy and content planning for clients in fashion, sport and medical sectors. Content creation for Instagram (Reels, feed, stories). Improved brand visibility and engagement through consistent visual identity and storytelling. Performance monitoring and insights analysis.
Deciding and planning the outfit for the week.
Education· 5
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