Lucy B

Built and scaled a multi-platform personal brand across TikTok, Instagram, and YouTube with lifestyle, beauty, and self-development content. Developed and executed platform-aligned content strategies to increase reach, engagement, and follower growth. Created high-performing short- and long-form video content consistently achieving viral reach and strong audience retention. Secured paid brand partnerships and sponsorships, collaborating with global brands to produce authentic, conversion-driven campaigns. Managed end-to-end campaign execution including concept development, content production, editing, publishing, and performance reporting. Analyzed platform insights and KPIs (engagement rate, reach, CTR, audience retention) to optimize content performance, leveraging trend analysis and audience insights. Drove community engagement and brand storytelling, and handled negotiations and deliverables aligned with campaign objectives and ROI.

Built and scaled a multi-platform personal brand across TikTok, Instagram, and YouTube focusing on lifestyle, beauty, and self-development. Developed and executed content strategies aligned with platform algorithms, boosting reach, engagement, and follower growth. Produced high-performing short-form and long-form video content, achieving strong audience retention. Secured paid brand partnerships and sponsorships, collaborating with global brands to deliver authentic, conversion-driven campaigns. Led end-to-end campaign execution from concept to publishing and performance reporting; analyzed platform insights and KPIs to optimize content; leveraged trend analysis and audience insights to stay ahead of market trends and increase visibility. Fostered audience relationships through community engagement and storytelling; negotiated contracts and deliverables ensuring alignment with campaign objectives and ROI. EU Blue Card Holder.

Grew an engaged audience across multiple platforms using a consistent content strategy and optimization approach. Monetized content through brand sponsorships, partnerships, and digital campaigns. Developed a personal brand recognized for authenticity, consistency, and high-quality content. Delivered campaigns that improved brand awareness, engagement, and audience conversions.