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I’m a Digital Marketing & Social Media Strategist with over 6 years of experience building brands through content, storytelling, and audience growth. I specialize in social media strategy, content creation, short-form video, influencer marketing, brand partnerships, and digital campaigns. Having grown my own platforms to a highly engaged audience while collaborating with global brands, I understand what drives visibility, engagement, and conversions. Whether you need a complete social media strategy, content production, video editing, or brand growth, I deliver creative solutions backed by data and real-world results.…I’m a Digital Marketing & Social Media Strategist with over 6 years of experience building brands through content, storytelling, and audience growth. I specialize in social media strategy, content creation, short-form video, influencer marketing, brand partnerships, and digital campaigns. Having grown my own platforms to a highly engaged audience while collaborating with global brands, I understand what drives visibility, engagement, and conversions. Whether you need a complete social media strategy, content production, video editing, or brand growth, I deliver creative solutions backed by data and real-world results.

Lucy B

Social Media Manager, Marketing Strategist, Growth Marketer, +4

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I’m a Digital Marketing & Social Media Strategist with over 6 years of experience building brands through content, storytelling, and audience growth. I specialize in social media strategy, content creation, short-form video, influencer marketing, brand partnerships, and digital campaigns. Having grown my own platforms to a highly engaged audience while collaborating with global brands, I understand what drives visibility, engagement, and conversions. Whether you need a complete social media strategy, content production, video editing, or brand growth, I deliver creative solutions backed by data and real-world results.…I’m a Digital Marketing & Social Media Strategist with over 6 years of experience building brands through content, storytelling, and audience growth. I specialize in social media strategy, content creation, short-form video, influencer marketing, brand partnerships, and digital campaigns. Having grown my own platforms to a highly engaged audience while collaborating with global brands, I understand what drives visibility, engagement, and conversions. Whether you need a complete social media strategy, content production, video editing, or brand growth, I deliver creative solutions backed by data and real-world results.

Available to hire

I’m a Digital Marketing & Social Media Strategist with over 6 years of experience building brands through content, storytelling, and audience growth. I specialize in social media strategy, content creation, short-form video, influencer marketing, brand partnerships, and digital campaigns. Having grown my own platforms to a highly engaged audience while collaborating with global brands, I understand what drives visibility, engagement, and conversions. Whether you need a complete social media strategy, content production, video editing, or brand growth, I deliver creative solutions backed by data and real-world results.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

SEO

Expert

Language

English

Advanced

Work Experience

Content Creator & Social Media Strategist at Blue Card Holder

January 1, 2018 - Present

Built and scaled a multi-platform personal brand across TikTok, Instagram, and YouTube with lifestyle, beauty, and self-development content. Developed and executed platform-aligned content strategies to increase reach, engagement, and follower growth. Created high-performing short- and long-form video content consistently achieving viral reach and strong audience retention. Secured paid brand partnerships and sponsorships, collaborating with global brands to produce authentic, conversion-driven campaigns. Managed end-to-end campaign execution including concept development, content production, editing, publishing, and performance reporting. Analyzed platform insights and KPIs (engagement rate, reach, CTR, audience retention) to optimize content performance, leveraging trend analysis and audience insights. Drove community engagement and brand storytelling, and handled negotiations and deliverables aligned with campaign objectives and ROI.

Content Creator & Social Media Strategist at Self-employed / Freelance

January 1, 2018 - Present

Built and scaled a multi-platform personal brand across TikTok, Instagram, and YouTube focusing on lifestyle, beauty, and self-development. Developed and executed content strategies aligned with platform algorithms, boosting reach, engagement, and follower growth. Produced high-performing short-form and long-form video content, achieving strong audience retention. Secured paid brand partnerships and sponsorships, collaborating with global brands to deliver authentic, conversion-driven campaigns. Led end-to-end campaign execution from concept to publishing and performance reporting; analyzed platform insights and KPIs to optimize content; leveraged trend analysis and audience insights to stay ahead of market trends and increase visibility. Fostered audience relationships through community engagement and storytelling; negotiated contracts and deliverables ensuring alignment with campaign objectives and ROI. EU Blue Card Holder.

Content Creator & Social Media Strategist at EU Blue Card Holder

January 1, 2015 - December 31, 2019

Grew an engaged audience across multiple platforms using a consistent content strategy and optimization approach. Monetized content through brand sponsorships, partnerships, and digital campaigns. Developed a personal brand recognized for authenticity, consistency, and high-quality content. Delivered campaigns that improved brand awareness, engagement, and audience conversions.