Lucy Farnsworth

Led design and synthesis of a strategic market briefing for an incoming Group CEO, translating complex market, growth, and investment considerations into a clear visual narrative. Directed the visual storytelling for vision validation with executive and SteerCo teams, creating a proof of concept for a new governance forum within a multi-year transformation program. Managed a two-week workshop series with 60+ participants, coordinating daily sessions with clients to gather insights, redesign upcoming workshops, and align business and technology stakeholders on product strategy, target-state vision, and roadmaps. Contributed to executive-level strategy design for a multi-billion-dollar insurance transition, co-creating a referral model that informed commercial negotiations and regulatory decisions. Led portfolio prioritisation workshops aligning long-term goals with prioritized initiatives, OKRs, and growth targets; supported strategic repositioning of a national media broadcaster during

Using service design to align strategy, services, and decision-making at scale; created 6+ 'art of the possible' service journey maps at the start of a large-scale transformation to surface customer pain points, explore future state opportunities, and help the organization clarify where to play; re-engaged to align product teams through visual, journey-led workshops, using customer and service journey maps to build a shared understanding of product architecture, service dependencies, and key customer touch points; led the back-end design and iteration of a two-week workshop series with 60+ participants, working closely with clients between and during multiple daily sessions to gather insights and redesign upcoming workshops; aligned business and technology stakeholders on product strategy, target state vision, and roadmaps; contributed to executive-level strategy design for a multi-billion-dollar insurance transition

Using service design to align strategy, services, and decision-making at scale. Created 6+ 'art of the possible' service journey maps at the beginning of a large-scale transformation to surface customer pain points, explore future state opportunities, and help the organization clarify where to play. Led back-end design and iteration of a two-week workshop series with 60+ participants, collaborating with client teams across daily sessions to gather insights, redesign upcoming workshops, and align business and technology stakeholders on product strategy, target state vision, and roadmaps. Designed and synthesized a strategic market brief for an incoming Group CEO, translating complex market, growth, and investment considerations into a clear visual narrative. Contributed to executive-level strategy design for a multi-billion-dollar insurance transition, co-creating a referral model that informed commercial negotiations and regulatory decisions. Supported alignment of product teams throug