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I'm Lucy Florence, a creative content producer specializing in photography and video for fashion, lifestyle, and travel brands. I craft social-first content from concept to delivery, balancing storytelling with performance. My work centers on people, place, and atmosphere, with a calm, natural approach to image-making. I work independently and in teams in fast-paced environments, delivering campaigns, brand collaborations, and influencer-focused content.…I'm Lucy Florence, a creative content producer specializing in photography and video for fashion, lifestyle, and travel brands. I craft social-first content from concept to delivery, balancing storytelling with performance. My work centers on people, place, and atmosphere, with a calm, natural approach to image-making. I work independently and in teams in fast-paced environments, delivering campaigns, brand collaborations, and influencer-focused content.

Lucy Florence

Photographer, Videographer, Content Producer, +2

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I'm Lucy Florence, a creative content producer specializing in photography and video for fashion, lifestyle, and travel brands. I craft social-first content from concept to delivery, balancing storytelling with performance. My work centers on people, place, and atmosphere, with a calm, natural approach to image-making. I work independently and in teams in fast-paced environments, delivering campaigns, brand collaborations, and influencer-focused content.…I'm Lucy Florence, a creative content producer specializing in photography and video for fashion, lifestyle, and travel brands. I craft social-first content from concept to delivery, balancing storytelling with performance. My work centers on people, place, and atmosphere, with a calm, natural approach to image-making. I work independently and in teams in fast-paced environments, delivering campaigns, brand collaborations, and influencer-focused content.

Available to hire

I’m Lucy Florence, a creative content producer specializing in photography and video for fashion, lifestyle, and travel brands. I craft social-first content from concept to delivery, balancing storytelling with performance.

My work centers on people, place, and atmosphere, with a calm, natural approach to image-making. I work independently and in teams in fast-paced environments, delivering campaigns, brand collaborations, and influencer-focused content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Content Intern at Moo Moda

October 1, 2024 - January 31, 2025

Assisted with social media graphics, scheduling and copywriting; contributed to campaign reach; supported content creation and coordination. Contributed to a 40% increase in campaign reach through social-first content; directed and produced a campaign shoot overseeing styling, casting and on-set decisions.

Freelance Content Producer & Photographer at Self-employed

January 1, 2024 - Present

Produced social-first video and photography content across fashion, lifestyle and travel brands; built and managed a personal TikTok platform with 323k+ likes and 100k+ views; shot and edited short-form content for TikTok and Instagram.