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I’m a product and digital designer who creates polished web and product interfaces, reusable design patterns, and interactive prototypes in Figma. I blend strong visual design with UX thinking, and I enjoy collaborating with developers so the final experience is both practical and visually consistent. I bring experience across technology startups, healthcare, and eCommerce; pairing design with user research, accessibility and usability testing, and CMS workflows. From responsive UI design systems and component libraries to content publishing and AI content platform design, I focus on thoughtful user flows, clear handoff, and measurable improvements.…I’m a product and digital designer who creates polished web and product interfaces, reusable design patterns, and interactive prototypes in Figma. I blend strong visual design with UX thinking, and I enjoy collaborating with developers so the final experience is both practical and visually consistent. I bring experience across technology startups, healthcare, and eCommerce; pairing design with user research, accessibility and usability testing, and CMS workflows. From responsive UI design systems and component libraries to content publishing and AI content platform design, I focus on thoughtful user flows, clear handoff, and measurable improvements.

Lucy Gao

UX Designer, UI Designer, Graphic Designer, +3

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I’m a product and digital designer who creates polished web and product interfaces, reusable design patterns, and interactive prototypes in Figma. I blend strong visual design with UX thinking, and I enjoy collaborating with developers so the final experience is both practical and visually consistent. I bring experience across technology startups, healthcare, and eCommerce; pairing design with user research, accessibility and usability testing, and CMS workflows. From responsive UI design systems and component libraries to content publishing and AI content platform design, I focus on thoughtful user flows, clear handoff, and measurable improvements.…I’m a product and digital designer who creates polished web and product interfaces, reusable design patterns, and interactive prototypes in Figma. I blend strong visual design with UX thinking, and I enjoy collaborating with developers so the final experience is both practical and visually consistent. I bring experience across technology startups, healthcare, and eCommerce; pairing design with user research, accessibility and usability testing, and CMS workflows. From responsive UI design systems and component libraries to content publishing and AI content platform design, I focus on thoughtful user flows, clear handoff, and measurable improvements.

Available to hire

I’m a product and digital designer who creates polished web and product interfaces, reusable design patterns, and interactive prototypes in Figma. I blend strong visual design with UX thinking, and I enjoy collaborating with developers so the final experience is both practical and visually consistent.

I bring experience across technology startups, healthcare, and eCommerce; pairing design with user research, accessibility and usability testing, and CMS workflows. From responsive UI design systems and component libraries to content publishing and AI content platform design, I focus on thoughtful user flows, clear handoff, and measurable improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Co-founder & Product Designer Lead

April 1, 2026 - Present

Led product design for an early-stage AI content platform, creating onboarding and brand setup experiences, content creation flows, and video editing experiences. Produced user flows, wireframes, and interactive Figma prototypes while maintaining a component library and reusable UI patterns; conducted user interviews and competitive research and collaborated with engineering for development-ready designs.

Content Publisher (plum e/Plumeo) at Plumeo

April 1, 2026 - Present

Published and managed content as part of a content-focused role, supporting ongoing content operations and platform workflows.

Digital Designer (Content publishing) at MYER

October 1, 2025 - Present

Supported eCommerce experiences across Myer apparel brand websites by building, staging, testing, and scheduling content using HTML and CSS. Published content through CMS platforms including Monetate, WCS, and Acoustic, and coordinated with agencies, marketing, OMCs, and internal stakeholders while contributing to content standards and agile delivery processes.

Digital Designer at Target

June 30, 2025 - August 28, 2025

Designed digital assets that delivered measurable campaign success collaborating with Trade, Marketing, and SEO teams. Led key strategic stream of brand transformation heading Customer Value Proposition rollout across digital channels with senior stakeholders. Ensured smooth design-to-development execution delivering production-ready UI and supporting front-end developers with basic HTML edits. Improved campaign performance through data-driven design iterating on creative assets using engagement metrics like CTR and user interactions. Elevated overall digital experience through user-first design ensuring intuitive, accessible, and brand-consistent UX across all touchpoints. Managed CMS (Hybris) to maintain and update digital content efficiently for web and app campaigns.

Collaboration UX/UI Designer at Pocathon Target & Kmart

January 1, 2025 - Present

Collaborated with Kmart stakeholders to redesign homepage experience. Used MIRO and Figma for wireframing, UX/UI design, user interviews, and user testing. Provided exceptional customer service and product advice in cosmetics, fragrances, and supplements. Utilized in-store software for sales, stock checks, and promotions. Responsible for merchandising including stock management and reordering. Assisted with store opening and closing. Participated in all professional development sessions and collaborated with colleagues to solve customer problems.

UX/UI Designer and Digital Strategist at Red Yolk Agency

September 30, 2024 - August 28, 2025

Conducted market and trend analysis shaping content direction and digital strategy. Designed and maintained company UI for website improving navigation and user retention. Created high-performing social content increasing followers by 40% for a client. Developed and executed targeted social strategies increasing campaign reach and conversions. Curated cross-platform content elevating brand presence and boosting engagement metrics.

Product & Web Designer at UISySTEMS, UI Systems

September 1, 2024 - June 1, 2025

Designed responsive web and product UI, created design systems and component libraries, and built interactive prototypes in Figma. Conducted accessibility and usability testing, created wireframes and user flows, and supported developer handoff while maintaining design integrity through QA.

UX/UI Designer at Heidi Health

March 31, 2024 - August 28, 2025

Conducted quantitative and qualitative UX research shaping product direction and uncovering user needs. Led competitor analysis and refined discovery methods improving market fit and product positioning. Prototyped and evaluated user flows to enhance usability and streamline the user journey. Designed marketing and brand assets supporting sales enablement and content engagement. Managed design systems and collaborated with cross-functional teams ensuring efficient handoff and cohesive execution.

UX Researcher at Convincely

November 30, 2023 - August 28, 2025

Analyzed research data guiding business decisions and product iterations, achieving an early 2000% increase in online sales conversions for AIA Health Insurance. Participated in meetings to discuss research objectives, client goals, and outcomes. Conducted user interviews and recorded usability test scores. Collaborated closely with lead UX designer and stakeholders on user feedback and research insights to refine prototypes. Documented key insights in shared spreadsheets, streamlining team alignment and supporting client decisions and design validation. Utilized Google Meet and Askable for user research.

User Experience Designer (Freelance) at Piccolo Vicolo

October 31, 2023 - August 28, 2025

Led stakeholder workshops and daily stand-ups to align design goals and project priorities. Applied human-centred design approach conducting user interviews and market research to inform solutions. Created wireframes and interactive prototypes in Figma optimizing user flow and overall usability. Conducted user testing and iterated on designs based on direct feedback. Delivered strategic UX support as freelance consultant ensuring agility and clear communication across project phases.

Design (web page concept) at Therapy Connect

April 1, 2023 - May 1, 2023

Designed a web page concept aligned to company brand guidelines for prospective candidates. Conducted user-focused research, developed journey maps, analyzed existing processes and competitors, and identified improvements to inform a more user-friendly and accessible experience.

Retail Assistant at Specsavers

December 31, 2021 - August 28, 2025

Provided exceptional customer service and product recommendations. Used in-store software for sales, stock checks, and promotions. Responsible for merchandising, stock management, restocking shelves, and placing orders. Assisted in opening and closing the store. Participated in professional development sessions and collaborated with colleagues to solve customer issues.

Pharmacy Assistant at My Chemist

December 31, 2018 - August 28, 2025

Consistently achieved KPIs related to customer service and sales targets. Served as main point of contact for customers answering product and service questions. Resolved customer concerns and delivered excellent service ensuring satisfaction. Used Socrates software for day-to-day operations and customer management. Managed merchandising including stock ordering, inventory maintenance, product placements, and sales reporting.