Lucy Greenleaf

Available to hire

Hello! I'm Lucy - a creative marketer with a passion for storytelling.

About

Hello! I’m Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in:

  • marketing strategy
  • brand design and development
  • copywriting + ghostwriting
  • social media production and management
  • personal brand strategy
  • community management

I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results.

When I’m not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.

  • 6 years' experience

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate
  • ChineseIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Financial Services

Work experience· 7 roles

Chief of Staff · E1 Series – Team DrogbaJan 2025 – Jan 2026 · 1 yr 1 mo

Experiential Marketing: Direct guest hospitality and VIP experiences for Team Drogba Global Africa across the E1 Series Championship circuit, ensuring brand consistency across four continents.

Founder · Ecomm Girls ClubJul 2023 – Jan 2026 · 2 yrs 7 mos

Founded an international professional community at the intersection of marketing, commerce and social media, scaled to 11+ markets. Built on a genuine passion for the e-commerce industry and the people who power it.

Founder & Managing Director · The Leaf GroupApr 2023 – Present · 3 yrs 8 mos

Boutique marketing consultancy specializing in telling the stories of purpose-driven brands and founders. Services span B2C brand copywriting, UGC concept creation and management, LinkedIn ghostwriting and functional creative systems—always starting from the brief, matching voice precisely and refining based on data.

Presenter, Host & Emcee · InternationalJan 2023 – Present · 3 yrs 11 mos
Communications & Engagement Manager, Global Business Banking · HSBC - Hong KongMar 2022 – Apr 2023 · 1 yr 2 mos
Chief of Staff & Transformation Manager, APAC Marketing · HSBC - Global Marketing (Hong Kong)Jan 2021 – Mar 2022 · 1 yr 3 mos
Executive Assistant to CMO · HSBC Global MarketingDec 2019 – Dec 2020 · 1 yr 1 mo

Education

BA Hons History & International Relations · University of Exeter2013 – 2016

Certifications and awards

Diploma in Intelligent Marketing2023
BA Hons History & International Relations2013 – 2016
HSK Mandarin Levels 1-32025

Testimonials · 5.0 from 1 review

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