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Hello! I'm Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in: - marketing strategy - brand design and development - copywriting + ghostwriting - social media production and management - personal brand strategy - community management I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results. When I'm not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.…Hello! I'm Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in: - marketing strategy - brand design and development - copywriting + ghostwriting - social media production and management - personal brand strategy - community management I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results. When I'm not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.

Lucy Greenleaf

Content Strategist, Social Media Freelancer, Brand Designer, +5

5.0 (1 review)

Hello! I'm Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in: - marketing strategy - brand design and development - copywriting + ghostwriting - social media production and management - personal brand strategy - community management I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results. When I'm not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.…Hello! I'm Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in: - marketing strategy - brand design and development - copywriting + ghostwriting - social media production and management - personal brand strategy - community management I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results. When I'm not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.

Available to hire

Hong Kong, Hong Kong

Hello! I’m Lucy - a creative marketer with a passion for storytelling. I have over a decade of experience in:

marketing strategy
brand design and development
copywriting + ghostwriting
social media production and management
personal brand strategy
community management

I love helping purpose-driven brands and individuals find their voice and create human connection through digital channels. I’ve worked across everything from startups to HSBC-scale global campaigns, using performance data to inform creative strategy and drive real results.

When I’m not working on marketing projects, I present sports events, business conferences and awards shows and also spend time studying mandarin.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Chinese

Intermediate

Work Experience

Chief of Staff at E1 Series – Team Drogba

January 1, 2025 - January 1, 2026

Experiential Marketing: Direct guest hospitality and VIP experiences for Team Drogba Global Africa across the E1 Series Championship circuit, ensuring brand consistency across four continents.

Founder at Ecomm Girls Club

July 1, 2023 - January 1, 2026

Founded an international professional community at the intersection of marketing, commerce and social media, scaled to 11+ markets. Built on a genuine passion for the e-commerce industry and the people who power it.

Founder & Managing Director at The Leaf Group

April 1, 2023 - Present

Boutique marketing consultancy specializing in telling the stories of purpose-driven brands and founders. Services span B2C brand copywriting, UGC concept creation and management, LinkedIn ghostwriting and functional creative systems—always starting from the brief, matching voice precisely and refining based on data.

Presenter, Host & Emcee at International

January 1, 2023 - Present

Live storytelling: as face and voice for major global sports and business entities including HYROX, HSBC, HK Fintech Week and the E1 Series. Translating complex narratives into high-energy live content.

Communications & Engagement Manager, Global Business Banking at HSBC - Hong Kong

March 1, 2022 - April 30, 2023

Managed communications and engagement for Global Business Banking, overseeing media relations and marketing outputs.

Chief of Staff & Transformation Manager, APAC Marketing at HSBC - Global Marketing (Hong Kong)

January 1, 2021 - March 31, 2022

Strategic communications: Asia Pacific Marketing internal communications lead, crafting board papers and executive presentations for APAC leadership.

Executive Assistant to CMO at HSBC Global Marketing

December 1, 2019 - December 31, 2020

Supported the Global CMO with executive communications, calendar management, travel and leadership team coordination.