I am a Senior UX & Product Designer with over 7 years of experience crafting impactful digital experiences in financial services. My focus is on accessibility, clarity, and user consent, ensuring that every design decision is informed by user needs and regulatory constraints. I thrive in collaborative environments, working closely with cross-functional teams to deliver solutions that balance usability and compliance.

MARIANA GUTIÉRREZ CABALLERO

I am a Senior UX & Product Designer with over 7 years of experience crafting impactful digital experiences in financial services. My focus is on accessibility, clarity, and user consent, ensuring that every design decision is informed by user needs and regulatory constraints. I thrive in collaborative environments, working closely with cross-functional teams to deliver solutions that balance usability and compliance.

Available to hire

I am a Senior UX & Product Designer with over 7 years of experience crafting impactful digital experiences in financial services. My focus is on accessibility, clarity, and user consent, ensuring that every design decision is informed by user needs and regulatory constraints. I thrive in collaborative environments, working closely with cross-functional teams to deliver solutions that balance usability and compliance.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior UXD / Service Design Focus at Prex
September 1, 2022 - December 31, 2025
Designed and evaluated end-to-end service experiences for financial products, focusing on onboarding and transactional flows. Analyzed user journeys to identify friction points and designed scalable communication systems to enhance user interaction. Collaborated cross-functionally to ensure alignment with business and legal requirements.
UXW Semi Senior / Service Design & Research at SURA Asset Management
August 1, 2021 - August 31, 2022
Designed service experiences for investment products in regulated contexts, balancing user needs and legal requirements. Conducted research to understand user behavior and designed conversational flows for customer support chatbots.
Copywriter / Editor at Herbalife
October 1, 2018 - March 31, 2021
Created and edited conversion-oriented digital content while aligning with brand tone and regulatory standards. Improved messaging across digital channels based on performance insights.
UX Writer at Wunderman Phantasia
February 1, 2018 - September 30, 2018
Designed microcopy and transactional flows for digital interfaces, ensuring usability and business alignment. Collaborated with design and strategy teams for coherent end-to-end experiences.
Community & Content Manager at Habla.pe / Manya.pe
January 1, 2017 - December 31, 2017
Planned and executed communication and social media strategies while managing community engagement and feedback.

Education

Bachelor’s Degree in Communication Sciences at Universidad de San Martín de Porres
January 11, 2030 - January 16, 2026

Qualifications

UX Writing
January 11, 2030 - January 16, 2026
UX Research
January 11, 2030 - January 16, 2026
User Research & Testing for UX Writing
January 11, 2030 - January 16, 2026
Introduction to Technical Writing
January 11, 2030 - January 16, 2026

Industry Experience

Financial Services