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Creative with 4 years' experience bringing lifestyle and well-being brands to life across brand identity, web design, and social content. Manage projects end-to-end, from concept to launch, blending strategy, storytelling, and hands-on design to create cohesive experiences across every touchpoint. Strong communicator and natural collaborator, bringing energy, fresh ideas, and genuine care to every project and team I work with.…Creative with 4 years' experience bringing lifestyle and well-being brands to life across brand identity, web design, and social content. Manage projects end-to-end, from concept to launch, blending strategy, storytelling, and hands-on design to create cohesive experiences across every touchpoint. Strong communicator and natural collaborator, bringing energy, fresh ideas, and genuine care to every project and team I work with.

Lucy Murdoch

Web Developer, Graphic Designer, Brand Designer, +2

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Creative with 4 years' experience bringing lifestyle and well-being brands to life across brand identity, web design, and social content. Manage projects end-to-end, from concept to launch, blending strategy, storytelling, and hands-on design to create cohesive experiences across every touchpoint. Strong communicator and natural collaborator, bringing energy, fresh ideas, and genuine care to every project and team I work with.…Creative with 4 years' experience bringing lifestyle and well-being brands to life across brand identity, web design, and social content. Manage projects end-to-end, from concept to launch, blending strategy, storytelling, and hands-on design to create cohesive experiences across every touchpoint. Strong communicator and natural collaborator, bringing energy, fresh ideas, and genuine care to every project and team I work with.

Available to hire

Creative with 4 years’ experience bringing lifestyle and well-being brands to life across brand identity, web design, and social content. Manage projects end-to-end, from concept to launch, blending strategy, storytelling, and hands-on design to create cohesive experiences across every touchpoint. Strong communicator and natural collaborator, bringing energy, fresh ideas, and genuine care to every project and team I work with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Creation Services at ROAM CLUB

January 1, 2026 - Present

Travel content studio creating premium photo and video for accommodation providers, including Airbnbs and vacation rentals, luxury villas, and boutique hotels. Focuses on quality marketing assets to help properties attract guests.

Marketing & Client Relations (Operations Manager) at Country Culture

September 1, 2025 - April 1, 2026

Operations Manager supporting all aspects of the ecommerce business. Involved in marketing across social media and EDMs, contributing to campaign planning, product shoots, and creative design. Managed client relationships, especially for high-volume corporate orders and events, ensuring seamless communication, timely delivery, and a high-quality customer experience across every touchpoint.

Founder & Creative Director & Designer at LUMU Design Studio

January 1, 2023 - Present

Founded and runs a freelance brand and web design studio for lifestyle clients. Manages projects end-to-end from concept to launch. Collaborates with clients to create cohesive visual identities, websites, and social content, combining creative direction, hands-on design, and project management to deliver strategic and impactful results. Also supports a boutique gym in Paddington for ongoing social media, EDM campaigns, website, and brand operations for nearly four years.

Founder & Social Media Manager at It’s Lucy Elizabeth

January 1, 2021 - January 1, 2023

Developed and executed social media strategies to grow brand presence, engagement, and awareness across platforms. Created, scheduled, and optimized content; monitored performance metrics; and collaborated with creative teams to ensure cohesive, on-brand messaging.