Lucy Norris
I am Lucy Norris, a Director and recognized specialist in live shopping and social commerce, with over a decade of experience developing and scaling high-performing live stream retail strategies for beauty, fashion,…
About
I am Lucy Norris, a Director and recognized specialist in live shopping and social commerce, with over a decade of experience developing and scaling high-performing live stream retail strategies for beauty, fashion, and lifestyle brands. I’ve directed and produced live shopping programmes for leading global and challenger brands, including L’Oréal, Unilever, The Beauty Crop, and Free Soul. With a strategic mindset and hands-on production background, I help brands deliver engaging, sales-driven live experiences that drive conversion and long-term customer engagement.
I lead the agency’s live commerce and TikTok Live offering, direct end-to-end delivery of campaigns, recruit and coach presenters and influencers, manage budgets and KPIs, and collaborate across teams to integrate live shopping into broader brand strategies. I represent the agency at industry events and with platform partners, building senior client relationships and shaping innovative digital retail solutions.
- 1 year's experience
- Joined January 2026
Skills· 2
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Consumer Goods
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Work experience
Led end-to-end delivery of live streaming shopping campaigns, from concept and planning to broadcast and performance analysis. Served as senior client lead for live commerce, advising brands on strategy, product selection, promotional planning, and conversion optimization. Oversaw studio operations, ensuring high production standards and seamless technical delivery. Recruited, trained, and coached presenters, creators, and influencers to deliver engaging, sales-driven live content. Managed campaign calendars, promotional schedules, and product assortments in collaboration with client and internal teams. Analyzed performance data and KPIs to optimize live formats, engagement, and revenue. Built and mentored a high-performing live commerce team, championing creativity and commercial results. Represented the agency at industry events and with platform partners, positioning the business as a leader in live social commerce. Led integrated marketing strategy to drive brand visibility, client
Education· 5
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