I was raised in London with a Swiss-German background and earned my degree in Edinburgh, giving me bilingual proficiency and a strong cross-European perspective. I enjoy building client relationships, developing marketing campaigns, and promoting products across multiple channels with a data-driven mindset. In my current role in destination sales and marketing, I plan strategies to increase promotion and conversion, collaborate with tourism partners and OTAs, train agents across German-speaking countries, and report KPIs consistently to support measurable results. I also run the Instagram Account for one of our major clients, can effectively utilize the meta business suite to maximize reach and engagement.

Lucy Schmidt

I was raised in London with a Swiss-German background and earned my degree in Edinburgh, giving me bilingual proficiency and a strong cross-European perspective. I enjoy building client relationships, developing marketing campaigns, and promoting products across multiple channels with a data-driven mindset. In my current role in destination sales and marketing, I plan strategies to increase promotion and conversion, collaborate with tourism partners and OTAs, train agents across German-speaking countries, and report KPIs consistently to support measurable results. I also run the Instagram Account for one of our major clients, can effectively utilize the meta business suite to maximize reach and engagement.

Available to hire

I was raised in London with a Swiss-German background and earned my degree in Edinburgh, giving me bilingual proficiency and a strong cross-European perspective. I enjoy building client relationships, developing marketing campaigns, and promoting products across multiple channels with a data-driven mindset.

In my current role in destination sales and marketing, I plan strategies to increase promotion and conversion, collaborate with tourism partners and OTAs, train agents across German-speaking countries, and report KPIs consistently to support measurable results. I also run the Instagram Account for one of our major clients, can effectively utilize the meta business suite to maximize reach and engagement.

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Language

English
Fluent
German
Fluent

Work Experience

Sales & Marketing Account Executive at MMGY L&E (MMGY Lieb)
February 1, 2025 - Present
Managed international destination clients including Costa Rica, Visit Salt Lake City, and Discover Crystal River. Planned strategies to increase promotion and conversion, collaborated with major tourism partners and OTAs, and trained agents across three German-speaking countries. Produced consistent KPI reporting to clients while supporting campaigns and performance tracking across multiple market activities.
Trainee Tourism Marketing & PR / Communication at MMGY L&E (MMGY Lieb)
August 1, 2024 - January 31, 2025
Supported marketing and PR activities for international destinations, hotels, and attractions. Wrote press releases and marketing content, managed social media, organized client events and trade shows, and completed project-related tasks to support campaign delivery and communications goals.
Various Temporary Positions at Attic Recruitment
July 1, 2023 - January 31, 2024
Held a variety of temporary roles post-graduation to gain experience across different industries. Organized luxury private dining events for Caprice Holdings and served as the main point of contact at boutique interior design studio Katharine Pooley, supporting day-to-day operations and client coordination.

Education

Bachelor of Arts (Economic History) at University of Edinburgh
January 1, 2019 - July 1, 2023
Erasmus exchange year (coursework) at Ludwig-Maximilians-Universität München
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services