I’m a freelance Social Media Executive and Content Creator with a background in, marketing and digital storytelling. I specialise in creating engaging content for Instagram, TikTok and other social platforms, including short-form video, photography, copywriting and content planning. With experience working across lifestyle, hospitality and heritage brands, I understand how to create content that connects with audiences and reflects a brand’s unique identity. From capturing beautiful visual content to staying ahead of trends and managing online communities, I enjoy helping businesses grow their online presence through creative and authentic storytelling. I’m particularly passionate about working with bridal, fashion, beauty and lifestyle brands, creating content that inspires, engages and drives results.

Lucy-Mae Adlington

I’m a freelance Social Media Executive and Content Creator with a background in, marketing and digital storytelling. I specialise in creating engaging content for Instagram, TikTok and other social platforms, including short-form video, photography, copywriting and content planning. With experience working across lifestyle, hospitality and heritage brands, I understand how to create content that connects with audiences and reflects a brand’s unique identity. From capturing beautiful visual content to staying ahead of trends and managing online communities, I enjoy helping businesses grow their online presence through creative and authentic storytelling. I’m particularly passionate about working with bridal, fashion, beauty and lifestyle brands, creating content that inspires, engages and drives results.

Available to hire

I’m a freelance Social Media Executive and Content Creator with a background in, marketing and digital storytelling. I specialise in creating engaging content for Instagram, TikTok and other social platforms, including short-form video, photography, copywriting and content planning.

With experience working across lifestyle, hospitality and heritage brands, I understand how to create content that connects with audiences and reflects a brand’s unique identity. From capturing beautiful visual content to staying ahead of trends and managing online communities, I enjoy helping businesses grow their online presence through creative and authentic storytelling.

I’m particularly passionate about working with bridal, fashion, beauty and lifestyle brands, creating content that inspires, engages and drives results.

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Language

English
Fluent

Work Experience

Social Media & Digital Executive at Grasmere Ginger Bread
January 1, 2025 - January 1, 2026
Temporary Contract; Social Media & Digital content creation; online community engagement; brand storytelling
Drinks Marketing Executive at Greene King
January 1, 2023 - January 1, 2025
Marketing campaigns, brand awareness and product promotion across Burton-On-Trent region
Assistant Manager at Regatta, Grasmere
April 1, 2023 - Present
Social media management & content creation; copywriting & digital storytelling; video editing, photography & content production (CapCut, Reels, TikTok); digital marketing & brand development; Canva & Adobe Creative Suite; trend research; customer-facing responsibilities to drive sales.
Social Media & Digital Executive (Temporary Contract) at Grasmere Ginger Bread
January 1, 2025 - December 31, 2026
Social media & digital marketing executive role delivering content across platforms; audience engagement; campaign planning and performance reporting; collaboration with agencies and cross-functional teams to coordinate marketing activity and governance.

Education

MA Journalism at University of Derby
January 1, 2022 - January 1, 2023
BSc (Hons) Sociology at University of Derby
January 1, 2019 - January 1, 2022
MA in Journalism at University of Derby
January 1, 2022 - December 31, 2023
BSc (Hons) Sociology at University of Derby
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Education, Professional Services