Lecturer on Audiovisual and Short Video Production at ESPM

- Lecturing on Video Production and Short Video Production for Advertising at the university level. - Developing and teaching curriculum focused on Strategic Content Planning for Social Media. - Providing specialized instruction in Audiovisual Language, Scriptwriting, and advanced Storytelling techniques. - Overseeing student projects related to the Creation of Video Campaigns and Promotional Content. - Conducting courses in Social Media Content Creation, Video Editing and Post-Production, and Creative Direction.

Communications lecturer at Superior School of Advertisement and Marketing

Lecturing on Video Production and Short Video Production for Advertising at the university level. Developing and teaching curriculum focused on Strategic Content Planning for Social Media.

Head of Video Production at Me Poupe!

Managed production for the world's largest finance YouTube channel, utilizing advanced storytelling and narrative frameworks to build deep, empathetic connections with a global audience.

Head of Video Production at Me Poupe

Head of Video Production for the world's largest finance YouTube channel, managing production for over 7 million subscribers and achieving an average monthly reach of 500k views. Key responsibilities include strategic planning, process implementation, budget management, and directing content across B2C, B2B, and Always-On social channels. - End-to-End Audiovisual Project Management: Responsible for ensuring the execution of all stages of audiovisual production projects (YouTube, B2C, B2B, and Always-On social media content), from ideation to final delivery. - Process and Department Management: Designed, implemented, and managed all operational processes for the Audiovisual department. - Budget and Financial Management: Managed the production budget for all internal client projects (AO, B2C, B2B), including briefing, budgeting, payment processing, and comprehensive financial accountability/reporting. - Team and Vendor Coordination: Coordinated external production companies and managed suppliers/partners for special projects (reality shows, educational products, and marketing campaigns). - Production Oversight: Oversaw studio management, video editing, post-production, and coordinated filming SETs/Locations. - Content Direction: Provided Creative Direction and project oversight for audiovisual products, utilizing expertise in Scriptwriting, Storytelling, and Audiovisual Language to create effective campaigns.

Executive Creative Director at Maximize

Key Clients: Managed high-impact campaigns for clients across diverse sectors, including Energy and Renewable Energy Initiatives, Enova Energia (Solar Energy) and Echoenergia (Wind Energy); Telecommunications and Services (Equatorial Serviços, Equatorial Telecom); Retail/FMCG (Grupo Fribal - Meat and Grocery Retail), and major Beverage brands (Guaraná Jesus, Guaraná Tuchaua, under Coca-Cola Brazil). Senior leadership role with strong performance in Creative and Executive Direction of integrated campaigns. Focus on dynamic strategies and engaging content for social media and digital environments. Key responsibilities at Maximize included: - Team Management & Coordination (25 Creatives): Coordinated a team of 25 creative professionals, guiding the entire process from creation and budgeting through production and performance reporting, ensuring alignment with agency and client objectives. - Process Development and Redesign: Implemented significant improvements in internal processes, promoting continuous redesign that resulted in increased operational efficiency. - Strategic Decision Making: Served as an advisor to supervisors and managers, contributing to critical decisions that positively impacted campaign results and team performance. - Innovation in Communication Strategies: Developed and implemented unique communication strategies, adaptable to client needs and market trends, ensuring a prominent market position.

Communications Manager at State Secretariat of Sports and Leisure (Maranhão State Government)

Managed all communications for the state government, focusing on updating the service model and optimizing content and engagement strategies across digital media platforms.

Communications Manager at State Secretariat of Sports and Leisure (Maranhão State Government, Brazil).

Managed all communications for the State Secretariat of Sports and Leisure (Maranhão State Government, Brazil). - Communication Management and Digital Strategy: Managed Communications, focusing on updating the service model and optimizing content and engagement strategy across digital media platforms. - Team Leadership: Responsible for leading the communications team (5 professionals). - Agency and Campaign Management: Managed external advertising agencies and oversaw the execution of internal communication campaigns. - Production Budget Oversight: Managed production budgets, including coordination with printing services and visual communication vendors. - Brand Compliance and Integrity: Ensured correct execution and integrity of the brand across various touchpoints, including digital assets, visual communications, signage, and promotional materials (swag). - Brand Standards Development: Developed the official brand manual (Style Guide). - Strategic Content Planning: Developed strategic content plans for social media and the official website (feed, Reels, and Stories). - Media Relations and Negotiation: Negotiated editorial coverage and managed press relations with various media outlets.

Head Writer at Scherr's TV Show, TV Cidade (Rede Record affiliate)

Served as Head Writer for the program, coordinating the team of screenwriters and managing content development.