Hello, I’m Lugard Udensi Uzoma, a reliable and detail-oriented entry-level professional based in Lagos, Nigeria. I have experience supporting small business operations and administrative tasks, and I’m proficient with Microsoft Office, data entry, and customer service. I’m eager to contribute to remote teams and continue learning.
I’m seeking remote roles in administrative support, customer service, or virtual assistance where I can apply my organizational skills, strong communication, and proactive work ethic to help businesses run smoothly.
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This project outlines a comprehensive 90-day digital marketing strategy for LUMIÈRE, a mid-luxury fashion brand entering the Amsterdam and broader European market. The goal is to build an authentic online presence from the ground up — establishing brand identity, growing a targeted follower base, and driving conversions through intentional storytelling.
The strategy covers Instagram and TikTok as primary channels, with supporting activity on Pinterest and email. Content pillars include behind-the-scenes creation, editorial shoots, influencer collaborations, and community-driven UGC campaigns. Each piece of content is crafted to reflect the brand’s core aesthetic: refined, modern, and culturally aware.
Success is measured through reach, follower growth rate, engagement rate, website click-throughs, and cost-per-result from paid amplification. This project demonstrates end-to-end campaign thinking — from strategy and content planning to execution and performance reporting.
This project outlines a comprehensive 90-day digital marketing strategy for LUMIÈRE, a mid-luxury fashion brand entering the Amsterdam and broader European market. The goal is to build an authentic online presence from the ground up — establishing brand identity, growing a targeted follower base, and driving conversions through intentional storytelling.
The strategy covers Instagram and TikTok as primary channels, with supporting activity on Pinterest and email. Content pillars include behind-the-scenes creation, editorial shoots, influencer collaborations, and community-driven UGC campaigns. Each piece of content is crafted to reflect the brand’s core aesthetic: refined, modern, and culturally aware.
Success is measured through reach, follower growth rate, engagement rate, website click-throughs, and cost-per-result from paid amplification. This project demonstrates end-to-end campaign thinking — from strategy and content planning to execution and performance reporting.
I put together a full brand strategy for a fictional wellness studio. This covers everything from the brand’s mission and values to the target audience, tone of voice, colour palette, and key messaging. I wanted to show how a brand can feel consistent and real across every touchpoint.
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