I'm a marketing and communications professional with a strong background in content marketing, SEO copywriting, and digital strategy. Over the past decade I have led projects for startups and SMEs, coordinating cross-functional teams, managing Wordpress sites, and driving data-backed campaigns that boost visibility and conversions. I thrive in collaborative environments, bridging the gap between creative agencies and business goals to deliver clear, impactful messaging across Italian and international markets. Beyond marketing, I have substantial experience in research, teaching, and translation services. I’ve worked with Università del Salento and translation firms, and I’m committed to continuous learning and knowledge sharing. I aim to craft persuasive communications that resonate with diverse audiences while focusing on KPIs and ROI, always with a friendly, results-oriented approach.

Luigi Apollonio

I'm a marketing and communications professional with a strong background in content marketing, SEO copywriting, and digital strategy. Over the past decade I have led projects for startups and SMEs, coordinating cross-functional teams, managing Wordpress sites, and driving data-backed campaigns that boost visibility and conversions. I thrive in collaborative environments, bridging the gap between creative agencies and business goals to deliver clear, impactful messaging across Italian and international markets. Beyond marketing, I have substantial experience in research, teaching, and translation services. I’ve worked with Università del Salento and translation firms, and I’m committed to continuous learning and knowledge sharing. I aim to craft persuasive communications that resonate with diverse audiences while focusing on KPIs and ROI, always with a friendly, results-oriented approach.

Available to hire

I’m a marketing and communications professional with a strong background in content marketing, SEO copywriting, and digital strategy. Over the past decade I have led projects for startups and SMEs, coordinating cross-functional teams, managing Wordpress sites, and driving data-backed campaigns that boost visibility and conversions. I thrive in collaborative environments, bridging the gap between creative agencies and business goals to deliver clear, impactful messaging across Italian and international markets.

Beyond marketing, I have substantial experience in research, teaching, and translation services. I’ve worked with Università del Salento and translation firms, and I’m committed to continuous learning and knowledge sharing. I aim to craft persuasive communications that resonate with diverse audiences while focusing on KPIs and ROI, always with a friendly, results-oriented approach.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance at Excogito
February 1, 2023 - Present
Consulenza in marketing e comunicazione; SEO Copywriting; SMM; Graphic Design; Content Creation; Ghostwriting
Marketing Manager at CantoriGroup
February 1, 2022 - January 31, 2023
Content Marketing (Blog, website, social media, advertising), Mailing & Direct Marketing, Digital Strategy; gestione e coordinamento agenzie di grafica e comunicazione; definizione linee guida di corporate branding; lead generation; analisi con Google Analytics, Meta e LinkedIn Insights; gestione sito Wordpress; Copywriting e SMM; gestione attività direzionali italiani ed esteri
Marketing Manager at Intrawelt Sas - Servizi di Traduzione Professionale e Interpretariato
July 1, 2018 - February 28, 2022
Content Marketing (blog, website, social media, advertising), offline marketing, direct marketing, digital strategy, sales, copywriting, SEO copywriting; SMM; lead generation; analisi con Google Analytics, Facebook e LinkedIn Insights; gestione Wordpress; analisi SEO; sviluppo attività commerciali nazionali ed estere; ricerca e gestione di bandi a livello comunitario
Product Manager at SidaGroup Srl
December 1, 2015 - July 31, 2018
R&D, coordinamento rete vendita, convenzioni con aziende, gestione tirocini; HR copywriting; pubblicazione di formazione e tirocinio; redazione job description; redazione contenuti brochure informative; convenzioni con aziende ospitantiti tirocini; analisi fatturato e KPI; colloqui di selezione; Public Relations
Consulente comunicazione per privati
March 1, 2015 - June 30, 2015
Gestione comunicazione online e offline; ghostwriting per interventi pubblici, convegni e interviste; organizzazione di eventi; public relations
Ricercatore at Università del Salento
February 1, 2013 - June 30, 2015
Ricerca e analisi del mercato del lavoro italiano e politiche attive; analisi econometriche dell’andamento di tasse, occupazione e inattività; disoccupazione giovanile; utilizzo di strumenti socio-statistici per valutazione dell’efficacia di incontri e offerte di lavoro; pubblicazioni e docenze universitarie
Scrittore, Giornalista
March 1, 2010 - June 30, 2014
Collaborazione con diversi portali online e stampa nel settore economico/sociale, cronache locale, analisi del mercato del lavoro, cultura e sport

Education

Ph. D. in Theory and Social Research at Università del Salento
October 11, 2012 - June 9, 2015
Dottorato di Ricerca in Sociologia at Università del Salento
January 11, 2030 - December 9, 2025
Laurea Magistrale in Sociologia at Università del Salento
January 11, 2030 - December 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other